Episodes

What do you do when you've produced thousands of events for over a million people in your career... but can't seem to gain traction marketing yourself on social media? That's the fascinating situation my client Becky found herself in. As a holistic executive coach for mission-driven leaders, she's helped countless clients navigate massive business and personal change. And she’s sharing how she unlocked a whole new path by giving herself permission to break free of the "marketing box," and cr...

If your marketing and sales strategies aren’t working, there is likely a reason, and it has nothing to do with the actual strategies. You’ll want to listen to this if you want to learn the truth behind why most marketing and sales strategies fail. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why most marketing and sales strategies fail (& it has nothing to do with the strategies itself). The mistake many entrepreneurs make that results in their marketing and sales produci...

Do you have a love-hate relationship with marketing and sales? I can relate to it and want to share how I’ve shifted my perspective on it, which has made a world of difference. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why heart-led entrepreneurs struggle with marketing and sales (& it’s not what you think). How can you shift how you view marketing and sales to get your work in the hands of more people. The perspective shift I made changed how I viewed marketing and s...

Feeling tired from always having to show up and be available in your business? I’m with you, so I’m discussing this on the podcast this week. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The trap many entrepreneurs find themselves in is causing a deep soul exhaustion that we see with multiple 6 and seven-figure business owners. How over-productivity and over-achievement are still creeping into how we run our businesses and contributing to many business owners rethinking e...

The weird things I’ve observed in the online course creator, and coaching industry that would never fly in any other industry. And why so many coaches are on the brink of quitting. Tune in to find out. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The weird marketing and sales approaches that I believe are causing a massive imbalance in the online coaching industry and leaving heart-led entrepreneurs questioning if it’s worth it. How to question everything from a place of ...

If you feel like your business results are tied to your self-worth and you only feel good when you’re seeing sales and success, I recommend listening to this episode. Ruth Larbie is sharing her journey to 9 million dollars in sales and the many lessons and personal transformation she’s experienced. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The unseen reality of scaling a business to 9 million dollars in sales that most people don’t talk about. How to navigate the inner...

When we chase conditional goals like “I want more money, because when I make more money, I’ll be happy” it’s not sustainable. And even celebrity entrepreneurs face the realities of this at the height of their success. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: How to connect back to your why and build a brand bigger than you to cultivate mass appeal. Why chasing conditional goals will keep you on an unfulfilling path and how to avoid it. The mistake many of us make whe...

Found yourself saying, “I just want to show up as me without the marketing and sales gimmicks?” Then you’ll want to listen to the episode as I share how to bust out of the marketing and sales boxes and communicate authentically. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The counterintuitive approach to finally breaking free from gimmicky marketing and sales strategies that never felt like you. Why it’s so difficult to communicate authentically and the perspective shif...

If you’re feeling tired as a coach or frustrated as a client, I want you to tune into this episode where I share where many of us give away our power and blame others. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why many coaches feel exhausted right now, and how to you regain your center so that you can feel excited again in your business. How many of us give our power away to our coaches and how many of us take on way too much responsibility for our clients. The mistak...

If you’ve ever achieved success but decided it wasn’t aligned anymore, you’ll want to listen to this episode with Ali Daniel Posco as she shares her story of leaning into the unknown and pivoting in business after building a wildly successful business. Ali Daniel Posco is a spiritual business coach and mentor who's helped over 450 women start and grow soul-aligned businesses with confidence, using their own unique magic and wisdom. She’s grown her business to over $2 million and loves using it ...

Not sure what to say to captivate your audience and create an instant connection? Well, I’m sharing three powerful story prompts to create captivating content. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: How storytelling builds instant connections with your audience and why it’s so important to use it. The three powerful story prompts to create captivating content that will move your audience. The mistake many entrepreneurs make when creating content and how to avoid it...

Don’t you love tooting your own horn or talking about yourself, but you know you need to establish yourself as an authority to cultivate trust? Well, you’re in for a treat because I’m sharing how to be it in this episode. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: The typical belief behind the question, “How do I establish myself as an authority if I don’t like talking about myself or tooting my own horn?” The counterintuitive approach to honing your inner authority so t...

Are you curious about how to infuse your content with emotion that deeply connects with your audience? I’m sharing why using sensory marketing is a must for those selling the invisible. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: What sensory marketing is and how to incorporate it into your content strategy. How using a combination of imagery and words can create a somatic experience that sparks curiosity. Why, when you use overly intellectual content like “5 Tips to Re...

Attraction happens in the way someone is being rather than something they are doing. So, if you ask what you need to do to attract clients, you’re already repelling them. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why asking what you need to do to attract people into your business is why it’s not happening. How attraction actually works and what you might be overlooking that’s impacting who and what you attract into your business. The mistake I see many entrepreneurs m...

Have you lost the spark of creativity in your business? Are you just going through the motions, ticking things off a to-do list? Well, I want to share the things that are often missed in the creative process that keeps us stuck on a content creation hamster wheel. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why a lot of ideas, messaging, and offers sound the same as everyone else and how to tap into your well of creativity. How being hyper productive can kill creative an...

The question two of my clients asked me that stopped me in my tracks… “How do you build trust so effortlessly through your content before anyone ever speaks to you?” I’m answering that in today's episode. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why I believe trust isn’t something you build through your content, but rather something that exists if you’re being truthful. How trying to convey a message that builds trust will only do the opposite and how to avoid it. Th...

Do you freeze trying to think about how to capture the full essence of your work in a way that makes sense? I get it! So I want to offer you an alternative way of looking at your marketing so that you don’t ever wonder again how to speak to your people. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why most entrepreneurs freeze when it comes to creating content and how to bust through this so you don't guess what to say. How trying to fit all of who you are and what you of...

Do you struggle to stay motivated and inspired to create content and it feels more like a job you hate? Tune into this episode as I share how to set yourself up for endless content inspiration that leaves you excited instead of drained. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why we bump up against creative blocks and how to overcome them. How to make content creation fun, and exciting (& why it’s likely leaving you drained right now). The reason content often falls...

Are you curious about how to get your dream clients to see themselves in your content? Tune into this week’s episode to learn how. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why we struggle to speak to the heart of our dream clients and how to change it. How traditional marketing keeps you from having your dream clients say things like, “I feel like you wrote that just for me.” How to create specificity by speaking to the nuance of your dream clients. If this episode ...

Do you find yourself diluting your message because your head and heart are in a battle with themselves? If so, I’m sharing a real-time story that will illustrate how I navigate this and why it happened to me. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: How I was diluting my message for a new creative project and how it didn’t reflect the essence or intention of the project. Why I was doing it, and how I noticed it was happening. The reason our authenticity gets muddled ...

What does dating and relationships have in common with client attraction? When you know this you’ll stop repelling dream clients. Tune into this week's episode to find out. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why understanding language patterns and human behavior is vital for communicating and attracting people into our world. Why dating and relationships can teach us so much about client attraction and why this matters. How most marketing and sales tactics are ...

So many soulful business owners are cautious not to use icky or high-pressured sales tactics. And I've been guilty about this too. But when does trying to be too nice impacting your ability to ask for what you want. Tune in as I share my insight. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why trying not to be icky or pushy is actually impacting your sales. The biggest misconception about high-pressured sales tactics. How asking for what you want and setting...

Receiving guidance and mentorship is vital when growing a business, but there is something you need to be aware of when someone gives you advice. Tune in as I share my insight. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: Why do we want to take all guidance and advice with a grain of salt, and how do we know if what’s being shared with you is right for you. Even the most well-intentioned advice can lead you astray if you don’t do this first. The reason why you can be doi...

Promising quick results in a short period of time is setting a lot of entrepreneurs up for failure. Tune into this episode to hear why. BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN: What oversimplification in messaging is and why you’ll want to be aware of it. How promising quick results in a very short period of time is impacting your expectations on success. The truth about entrepreneurship and what you need to know. If this episode inspires you somehow, leave us a rev...