Episodes

210
June 3, 2025

How energy healers can market without losing their soul with Jayne

In this illuminating conversation with Jayne, a sovereign Reiki reclamation mentor, we explore the profound disconnect many intuitive practitioners feel when trying to market their transformational work in today's digital landscape. Jayne shares her journey of dismantling what no longer serves her, and reveals how conventional marketing tactics left her feeling inauthentic and misaligned with her core values. Rather than continuing to contort herself into prescribed formulas, she chose to ground...
209
May 27, 2025

Copy that converts for practitioners who are Selling the Invisible®

Building off last week's client story, this episode dives into the practical differences between marketing skills versus experiences and why most online marketing advice doesn't work for energy healers, Reiki practitioners, and transformational workers. I break down the fundamental shift from describing what you do to helping people feel what their life will be like after working with you, complete with real examples you can apply immediately. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE,...
208
May 20, 2025

Why Selling Experiences Requires Different Marketing Than Teaching Skills

In this powerful episode, I delve into the critical distinction between selling an experience versus teaching a skill or knowledge-based product and why traditional marketing approaches often fail for experience-based businesses. This insight is especially valuable if you're an energy healer, or someone who provides transformative experiences rather than teachable frameworks. I share a revealing client case study about a practitioner in women's holistic health who wanted to launch a new offering...
207
May 13, 2025

Beyond the Guru Era: The Shift to Authentic Business and Creative Expression

Are you sensing a shift in the online business world? In this episode, I share profound insights about the direction business is headed, particularly in the coaching, consulting, and knowledge-based industries. This isn't about tactical predictions like "Instagram is launching a new feature." Instead, I'm revealing deeper shifts in what people value and how we'll need to adapt as business owners. I explore why we're witnessing the end of the "guru era" and information overload, and why your inna...
206
May 6, 2025

Releasing the ROI Mindset and Letting Creative Play Lead the Way For Your Business Strategy

Are you feeling stuck between your authentic creative expression and the pressure to monetize everything in your business? In this episode, I explore the internal blocks that arise when our intuition calls us to create freely, but our business-trained minds demand immediate ROI. I share my personal struggle with allowing myself to simply create without attaching expectations of monetization or productivity. Through my experience and client stories, I reveal how shifting environments and releasin...
205
April 29, 2025

Your Marketing Resistance is the Gateway to Authentic Expression Not An Obstacle to Overcome

Do you feel like you're constantly forcing yourself through marketing formulas that don't reflect who you truly are? That resistance you're feeling isn't something to push through, it's actually pointing you toward your authentic voice. In this episode, I reveal how one client's frustration with conventional marketing rules became her pathway to discovering her most powerful and genuine expression. I'll walk you through the exact process I use to help entrepreneurs strip away the layers of "s...
204
April 22, 2025

Finding Your Authentic Business Path Through Astrology, Human Design, and Gene Keys

In this episode, I dive deep into how I've used astrology, human design, and gene keys to understand my resistance to traditional marketing approaches and to gain clarity on my next business evolution. If you're feeling stuck in the "void state" - unsure about your next move, outgrowing your offers, or experiencing resistance to what you think you should be doing - this episode offers a framework for finding your authentic path forward. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL...
203
April 15, 2025

Beyond Polarizing Content: Authentic Marketing That Unites Rather Than Divides

Ever caught yourself writing marketing content that subtly puts down other approaches to make yours shine brighter? That nagging feeling you get afterward might be trying to tell you something important. In this thought-provoking episode, I reveal why the "put a stake in the ground" marketing advice we've all been taught might actually be keeping us trapped in an exhausting cycle of opposition, and how I discovered a more powerful alternative that feels genuinely authentic. BY THE TIME YOU FIN...
202
April 8, 2025

How Embracing Random Interests Unlocked My Next Business Evolution

Conventional advice or wisdom can sometimes limit our field of possibility if we don’t get curious about WHY certain things keep popping into our awareness. In this episode, I share my personal journey of transformation and how following seemingly unrelated interests led to unexpected clarity in my business. I explore the counterintuitive nature of growth and how conventional business wisdom often keeps us stuck in patterns that no longer serve us. BY THE TIME YOU FINISH LISTENING TO THIS EPIS...
201
April 1, 2025

Intentional Growth: Why All Attention Isn't Created Equal in Business

Ever feel like popular business strategies just don't fit you? In this episode, I reveal why all attention and visibility isn't measured equally in business. Through real-world examples—like an artist with 200,000 followers but no financial stability, and comparing my brick-and-mortar wine business success with just 700 email subscribers to the challenges of online businesses focused on vanity metrics—I demonstrate how entrepreneurs get derailed by focusing on micro details rather than aligni...
200
March 25, 2025

Express Your True Nature: Building a Business That Honors Your Authentic Design

Ever feel like popular business strategies just don't fit you? In this episode, I reveal insights from my "Aligned Business Evolution Sessions" where I use human design, astrology, and intuition to help entrepreneurs build businesses true to their nature. Through client stories—like a creative who discovered her discovered her resistance to standard "5 steps to..." content wasn't laziness but alignment with her Leo north node calling for bold creative expression, and a nutritionist who learne...
199
March 18, 2025

The Power of Co-Creating with the Universe Instead of Forcing Solutions through Mental Effort with Katie Hunt

Tired of hustling hard with little to show for it? In this inspiring episode, Katie Hunt returns to share her remarkable journey from business burnout to finding a path that feels effortlessly aligned. Katie reveals how letting go of her previous niche and following her intuition led to creating a love attraction coaching business that's bringing in more clients with less effort than ever before. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: How Katie pivoted from anxiety c...
198
March 11, 2025

How Driven Business Owners Thrive without Sacrificing Their Time, Freedom, or Joy with Dana Earhart

Ever wonder how some entrepreneurs manage to build thriving businesses while maintaining a rich personal life? In this episode, Dana Earhart reveals the surprising truth about scaling your business without sacrificing your sanity. From corporate workaholic to successful entrepreneur and present parent, Dana's journey challenges everything we thought we knew about "hustle culture.” And as a business growth strategist and leadership mentor, Dana Earhart transforms driven business owners into thri...
197
March 4, 2025

Magnetic Over Megaphone: Reimagining Influence and How We Get Seen and Heard in Business

Ever feel like all the marketing "rules" just don't fit your style? You're not alone. In this episode, I'm diving deep into something that's been on my mind lately - the whole idea of influence and how we show up in business. Building on some amazing conversations from recent episodes about client success stories, I'm sharing my raw thoughts about what it really means to have influence beyond all the usual marketing tactics we're taught. We're questioning everything - from why we feel the nee...
196
Feb. 25, 2025

Trusting Your Pivot: When Your Next Business Move Feels Too Simple

This episode builds on last week's popular discussion about a client success story where counterintuitive business advice led to transformative results. After receiving extensive listener feedback, this follow-up speaks directly to entrepreneurs feeling called to pivot or refine their business offerings but hesitating because their new direction feels "too simple." The episode challenges the common belief that valuable offerings must be complex or comprehensive, using examples of successful b...
195
Feb. 18, 2025

Why Doing Less Created Better Results Than 'Doing All The Right Things'

After years of seeing entrepreneurs struggle with "doing all the right things" without getting results, I'm sharing a powerful client transformation story that illustrates why alignment matters more than hustle. As someone who has helped countless business owners break free from rigid marketing formulas and cookie-cutter strategies, I've witnessed firsthand how pausing to realign can catalyze breakthrough results - often with less effort than before. BY THE TIME YOU FINISH LISTENING TO THIS E...
194
Feb. 11, 2025

From Zero to $106K in 5 Months: The Success Behind the Dollars

It’s easy to flash fast-cash promises that don’t actually reveal the success and often failure beyond the dollars. So I want to pull back the curtain to share the invisible factors that contributed to my success. And I’m the success behind the dollars and the unseen factors that I needed to overcome to attract what I wanted. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: The invisible factors that contributed to the success and the internal shifts that needed to happen to ac...
193
Feb. 4, 2025

The Critical Connection Between How You Value Your Time and Your Ability to Create Real Business Sustainability

Breaking free from the suffocating grip of hustle culture was a revelation for me, and it's a journey I invite you to explore together in this episode. As someone who transitioned from the rigid confines of corporate life to the boundless world of entrepreneurship, I understand how liberating yet daunting this shift can be. Often resulting in staying stuck in hustle mode. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: How your conditioned relationship with time from corpor...
192
Jan. 28, 2025

How I Channeled My Most Profitable Creative Ideas (& Why Following the Nudges Led to Effortless Success but What Often Gets in Our Way)

I was selling my little heart out and I was exhausted because it wasn’t working. While I was in and out of sleep one night, the idea for Spellbound dropped in like I hadn’t experienced in the last 12 months. There was a potency and certainty to it that I knew I needed to pursue it. When this happens, I always create really memorable experiences and business success. And I’m sharing how I channeled my most profitable creative ideas and why following the nudges led to effortless success but wha...
191
Jan. 21, 2025

How I Approach Crafting Offers for Consulting Projects in Corporations and Businesses

How does one navigate the intricate world of crafting offers and project bidding in consulting? With a bold claim that cold pitching is inefficient, I invite you to explore the nuanced art of targeting corporate opportunities with precision. Drawing from my extensive experience in management consulting and online business, this episode unveils the contrast between broad marketing approaches and the strategic focus required when working with corporations. BY THE TIME YOU FINISH LISTENING TO THI...
190
Jan. 14, 2025

Super Simple Exercise for Coming Up with Killer Content Ideas that Reflect Your Unique Perspective

Finding your voice in the crowded world of business can feel like searching for a needle in a haystack. I've been there, stumbling through broad messages that fell flat until I discovered the magic of crafting specific, heart-aligned communication. This episode is a simple exercise I take my clients through to get more specific with our content so it touches people on a deeper level. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: Why broad messaging fails and how to craft s...
189
Jan. 7, 2025

Positioning An Offer That Sells Itself: The Illogical Positioning I Used that Doesn’t Meet Industry Standards

When I received the download for Spellbound I resisted it because it wasn’t scalable (or so I thought). I also didn’t want to follow the industry when it came to pricing my offer even though everyone told me I should price it way higher than I did. And I’m sharing the illogical positioning I created that didn’t meet industry standards. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: The reason why I created an offer that didn’t make sense because it wasn’t scalable based ...
188
Dec. 31, 2024

From Daily Posts to Predictable Sales: A FB Ads Success Story

I often found myself saying “there has to be an easier way” when I was relying on referrals and social media to attract clients. And the biggest thing I struggled with on my journey was not following my own inner guidance. But how I’ve gone on to debunk a lot of what we were told we need to do to be successful, which has resulted in me attracting multiple six figures and counting. It’s been a game-changer in my business. And I’m sharing the 4 simple steps strategy I used to skyrocket my growth...
187
Dec. 24, 2024

The Pros and Cons to Growing an Email List

To grow an email list or not? It’s a question an audience member had, so I’m sharing the pros and cons for you so you can decide for yourself if you want to start one or not. BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER: Why having an email list allows you to communicate more directly with your audience. How I grew my email list differently for my brick and mortar compared to my online business. The thing a lot of seasoned business owners wished they did sooner (& why it’...