Powerful Content Prompts that Will Spark Creativity

[00:00:00] INTRO: After generating over a million dollars in sales and selling one of her businesses with a single email, your host Catherine Thompson takes an unconventional approach to marketing and sales. So if you're ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you're in the right place.

Be the sought after entrepreneur podcast is here to help you ditch the cookie cutter one size fits all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this. You can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to be the sought after entrepreneur podcast. And here's your host, Katherine Thompson.

Kathryn Thompson: Hey, Hey, super stoked that you're tuning into this week's episode. I cannot wait to [00:01:00] dive into today's topic because I'm doing something quite a bit different. Something I don't think I've ever done on this show over the last two years. I've never done anything like it. I've. Offered a lot of insight and wisdom.

And I know I hear from a lot of you how powerful certain episodes are and how they've shifted your perspective or giving you permission to do things your own way and all of that, which is so, so beautiful, but I don't think I've ever recorded an episode where I've shared really powerful and potent content prompts that you can then use and literally.

Apply any time you're wanting to create content for your business. And that is what we're going to do here today. I'm going to share with you the content prompts that I use almost instinctively now because I've gotten so used to using them, but I do have a confession that I want to make and something that I've added to my spellbound sales page that just went live.

a week ago. For the last eight months, I have not had a sales page for Spellbound. [00:02:00] I've been having beautiful conversations with women, um, and one beautiful conscious man that's in Spellbound, and I've had them join Spellbound based on those face to face conversations that we've had via Zoom and also with some follow up in a very sort of simplified way.

But over the last couple weeks, I've had a lot of women come into my space wanting More detail and more detail beyond what I've shared maybe in an email or even on a call. And so it prompted me to create the sales page, which I sat down on a Friday afternoon and wrote it, which is just float out of me.

I didn't think about what I was going to write. I just wrote it, which is how I approach content in a lot of way. I get out of that mental brain of mine. I don't think about what I need to say when and how in order to get what I want to get out of it. Um, I literally just allow myself to write in flow and it sort of all kind [00:03:00] of comes together.

And so that sales page for me is very different than what's posted online. I would say traditionally taught because I just allowed myself to write it and also write it from the perspective of writing to the one beautiful soulful coach that I want to connect with, you know, um, but I did add a confession section on the sales page, which again, I think is really unheard of, but I wanted to share that.

I don't follow rigid content strategies or plans. I don't have a calendar with the next 30 days mapped out. I'm recording this episode on a Sunday afternoon and it's going to go live on Tuesday. And I just really don't force the content out of me. If that makes sense, I allow the stuff to come to me or I create content in response.

And the inspiration for me comes in a very illogical way. I can't predict it. For example, yesterday, I have no idea why, but [00:04:00] yesterday all of these ideas were flowing to me. You know, my notes section on my phone has like 15 new notes on there of things that I want to talk about and I want to share about when it comes to marketing and sales and business and all of it.

And it just started to flow. Out of me, and it's illogical, right? I'm sitting there, I can't remember what I was doing. I was probably cleaning. That's usually what happens, right? I'm doing something completely not business related. I was cleaning my living room and tidying up, and all of a sudden all of these ideas started to flow and I sat down and started to write in my notes, and I'm sharing this with you, is because I think sometimes people will look at me and they're like, when do I say this?

How do I say this? What time of day do I say it? And I wanted to put very boldly on that sales page that I have a confession that I don't follow that. And so I'm, I don't come to me and ask me how many times you should post or what days of the week you should post or at what times of the day or how many emails you should send, because for me, I don't [00:05:00] follow those sort of rigid plans.

I really, truly do speak. When inspiration hits and I speak very much from the heart, I'm not in my mental brain or if I am in my mental brain and I'm trying to write something, it's so fricking hard. It feels clunky. And I'm sharing this with you before I share these content prompts, because the prompts are not designed for you to follow a rigid plan.

They're really just designed to create and spark creativity. Um, get you thinking about. What you want to say, how you want to say it without being so much in that mental brain, which I think is the thing that really does block a lot of creativity and innovation. We think there's a right way. I say it creates this like tornado in our mind of what ifs and how tos and that's not how I want.

To prompt you to create content, because to me, it's not about the what ifs or how tos, or even the outcome that we [00:06:00] want from it. It's, it really is about connecting back into that heart and soul of the message that you want to put out in the world, which is why I don't follow the rigid plan. And I don't follow this like rigid strategy or process or steps.

And yet I'm not winging it. You know, sometimes we think, Oh, if I don't have 30 days of content planned out. Then it's not going to be cohesive. No, no, no, no. Your message is cohesive. When you have a core message you want to share with the world. For me, it's rewriting the way in which we do marketing and sales, but more importantly, it's helping soulful heartled entrepreneurs, coaches, consultants, creatives, get their work out into the world and reach more people with it.

And I know. because of my own journey that I don't resonate with a lot of the marketing and sales that's out there, the traditional way in which we do it. And so my core message is to show through my own actions and my own way of doing things that you can do it your own way. You can ditch [00:07:00] the cookie cutter process that the what ifs and how tos, while they might work for some people, they rarely work for creatives heart led.

People that really want to innovate and change the way that we do things, change makers, thought leaders, it rarely works for them because we're independent thinkers. We're critical thinkers and. Most of us want to really come from an authentic integral place and the traditional way of doing marketing and sales often asks us to sacrifice that for some type of result, right?

And so these content prompts are not designed to keep you stuck in that mental. Uh, I shared the story of cleaning and what I was doing yesterday and why the ideas just flowed. And so I want to share these prompts with you. Because I want you to have them, but I also want you to, to really pay attention to when the ideas start to flow for you.

Because I was recently just in a friend's group coaching her clients. And what's so cool about it is, is that I was [00:08:00] talking all things content, obviously marketing, messaging, and that sort of thing. And one of the biggest hangups for a lot of creative, soulful coaches, business owners in general is like, what do I say?

When do I say, how do I say that? And we end up falling into this rigid plan of I've got to post five days a week and I've got to have all this content that goes out. And then what ends up happening is, is that there's this rigidity there that we end up just creating content for the sake of it. We're kind of going through the motions without us really realizing that we're going through the motions.

And then before you know it, when you look at your content as a whole, it's just content getting pushed out that doesn't really have. A rhyme or reason, but it also, you can tell that it's just, I had to post something today. So I'm just going to share the thing. Right. Um, and so I'm sharing this with you because I had one of the women reach out to me after the fact, and she's like, for the first time, I'm starting to get so much more engagement and so many [00:09:00] more people reaching out and likes.

And I'll tell you what I told her to do. I literally told her to go for a walk, pay attention to when the ideas start to flow, and write them down, and then share them. Instead of sitting at your computer looking at a screen going, I've got to come up with five content bits today and what are they, and mapping them out mentally, right?

I'm sitting here literally on a Sunday recording this episode that will drop on the Tuesday. You know, it's total inspiration that came to me. This past week, because I got that sort of validation, I don't want to say validation, internal validation, but I got that response from this woman that was like, you've changed my content game, because now I'm literally writing content from ideas that pop through.

When I'm walking, when I'm cooking, when I'm having a shower or driving or whatever, and she has a core message. She knows what her core message is. She knows who she's [00:10:00] here to serve and help. She knows that mission that's being placed on her heart. And now while she's driving, walking, Doing whatever, when the ideas start to drop in, she can look at those ideas and go, yes, this really fits with my core message, or this doesn't fit with my core message.

And she's able then to take the ideas and move on the ideas that really sort of light her up, which then, to me, creates so much more engagement, likes, whatever it is that you're wanting from that content, because it's coming from An enjoyable, fun, inspirational, and creative place. And it's coming from that emotion that sparked the idea in the first place, not this mental mapping.

That's like, I've got to write this post. That's going to get this client to do this thing. Like comment, DM me. Right. Um, which is so mental and so robotic. And people feel it. Like they really, really, really feel it. And if, if [00:11:00] your content's coming across like it, you're just going through the motions with it.

Like I said, they're going to feel it on the other end of it. And it's not going to move them. I've said this on many podcasts, emotion creates motion one way or the other, right? It can repel people to a point where they're like, I don't agree with that message. I'm out, you know, which is, which is totally fine.

So. My goal with these content prompts is not for you to fall more into rigidity and this like, path that you have to follow. They're, it's designed to help you spark creativity and to ask yourself these sorts of questions that Will help you create the content. So one of the big ones that I want to talk about is this whole emotion, emotion creates motion.

And the best way to spark emotion is really speaking from that heart place, right? If you think of a really good movie, I mean, [00:12:00] storytelling is like interlaced in this. And I recorded a whole podcast about storytelling. This isn't about teaching you how to write really great stories. So. Storytelling is a big part of this, right?

Because you think of any good movie that you sit down to watch, and there is this beautiful storyline to it, it will pull you in, and it'll keep you following that story. And that is a big part of content that will move your audience. But this episode is not here to teach you storytelling. It's here to give you some prompts, some practical prompts that you can start to ask yourself that will spark creativity and then the storytelling or however you decide you want to create the content, storytelling, you know, educational, you know, how tos, all of that sort of thing, you get to decide how you want to create it.

So that's a whole other layer of the content. I don't want you to overthink it. I just want to give you these content pieces so that you can start to journal on it. And the [00:13:00] first place I always start is to really think about and tap into and tune into the human, the human that I want to support. For me, it's soulful coaches in a lot of ways, practitioners, heart led business owners who want to lead from the heart and who know that traditional marketing doesn't really jive with them.

And they want a different way. They want to break free from the cookie cutter. And so how do they do that? Well, I support them in doing that and creating these really aligned strategies. And so the first question I often ask is what are they thinking? What are the thoughts that are running through their mind?

And a lot of my clients, it's what's wrong with me. I can't make these things work. Like I can't make this traditional marketing work and they're not walking around going, I can't make the traditional marketing work. They're walking around going, what is wrong with me? I've invested in coaches, I've downloaded the resources, I've googled shit, [00:14:00] and nothing feels right for me.

Like, is there something wrong with me? Or am I just not coachable? Like, am I that much of a rebel that I'm just not coachable? Am I being defiant? You know, like, what is it within me that isn't allowing me to make this work? And so, That's one thing that they're, they're thinking. One piece of the puzzle that they're thinking.

Um, I'll give you another example. If you're a relationship coach, for example, and you help women find their soulmate, let's just say, and you have women that come to you, one of the things they might be thinking is, there's no good men out there. I've, I've dated. You know, I've gone on dates. I've done the dating app thing, and there's absolutely no good men out there.

It's all duds. That might be something that they're thinking, right? So what are the things that they're thinking? What are the beliefs that they're believing about the situation that they're in or the scenario that they're in or the place they're at in their life, right? If it's somebody that, You Is in a corporate career that is [00:15:00] draining them and isn't for them.

And yet they don't believe there's another option. So they might be thinking, well, I've put in all this work and so I might as well stick it out now, you know, I'm 35 or I'm 40 and I'm 10 years to retirement or 15 years to retirement. Like it's not that far. I've come this far. Right. Those are things that they might be thinking to themselves when in reality, you and I both know if someone's contemplating leaving a career or even leaving a relationship, it's like, how can you put that?

Oh, it's only 15 more years, right. Of their life. But that's how they're trying to rationalize their decision. So what are, what are the thoughts that are going through your people's. Minds, what are they thinking? What do they believe about the situation? Those are just some examples of different types of coaches that would be out there, different types of clientele, uh, and different ways of thinking.

Now, [00:16:00] the next layer of question is, and how does this make them feel? You know, for the relationship coach, let's just say, or the, the person seeking their soulmate, um, if they, if they don't believe there's any good men out there, then they might start to feel this. You know, deep sadness within themselves or this hopelessness, right?

That they might have to settle for somebody that isn't really their match. They might feel sad that they'll never find that person that they want to spend their life with. And then they might go down the path of feeling like this despair that like, well, they always wanted kids and now they're going, well, I don't have a partner.

I mean, yes, I could technically go and become a parent on my own, but. There's this sadness of like not being able to share that this loneliness. There might be this feeling this deep, deep feeling of loneliness of like, I really do want a partner and I'm ready. I feel like I'm at this stage in my life that I'm ready to have the partner.

So what feelings are coming up? What emotions is this [00:17:00] creating within them? And then the next layer of that is what actions are they taking as a result? Like, what are they actually doing, right? Are they spending hours on the app, uh, dating apps, trying to find somebody? Are they going on dates that just end up being brutal?

Or are they getting in relation with... Some people they're meeting on these apps and they know there's massive flags, red flags that they're not the right person, but they spend, you know, a couple of weeks or a month or three months in these relationships that they should have left like a long time ago.

What are the actions are they taking? And you can apply this to whatever industry that you're in or whatever, um, you know, niche that you're in, let's just call it. You don't need to niche down in that. You pick some like tangible niche, right? You just need to know who the person is you want to connect with [00:18:00] on that mind, body, spirit level.

And then you, then you need to talk to them. You need to have a conversation with them. And the conversation happens in your content. That's what your content's about. Your content isn't about, I'm gonna blast out a message and like a big ol billboard or me standing on my soapbox with a megaphone yelling advice out at people.

Your content is designed to have a conversation all the way along that customer journey with your people. And the best way to do that. And really the only way to do that is to really understand where your people are at. And what they're going through and what they're feeling, thinking, behaving, acting, what it's causing in their life and how they're feeling about that.

That is how you create that deep understanding of your people. And it's not from a manipulative place of like, Oh, I'm going to get into their brains. No, it's, it's about understanding them, understanding them so that you can [00:19:00] connect and communicate with them. And then also. really know for certain if what you're offering is something that can truly support them, right?

This really benefits you when you get on a call with somebody and you're looking at them in the eyes or. You know, maybe if you're not doing sales calls, but I always think about it from my perspective is like when I get on these beautiful sales calls or discovery calls with women and men, and I have conversations with them, I can really, truly see where they're at.

And I can really, truly understand if I could be the people. person that can help them. Because to me, it's a two way street, right? I'm not just doing this to sell things to people and make money. That's where I feel like the integrity piece gets lost, right? We create these messages from maybe a manipulative place of like, how do I get into their head so I can get them to do what I want, right?

Instead of really trying to understand where they're at, so you can communicate with them in that way, but also from a very [00:20:00] integral place of like, This person isn't the right person for me, but I know somebody else in my network that could help them. Right. It's also for you to really benefit from understanding who you truly can help.

Right. And if you're sitting there going, well, I want to help everybody. Sure. That that can be the goal for sure. Absolutely. If that, you want that to be your goal, but is, can you help everybody to the best of your ability? Like, Can you actually help everybody? Cause everyone's on their own journey. They're on their own timeline and they come to you at their own place.

Right. I help people that, that are soulful coaches. Could I help product based businesses? Absolutely. I could. Right. Could I help, you know, brick and mortar service based like massage and Cairo? Absolutely. I could, but I look at the soulful coaches. And I look at how they want to serve and help the world.

Not saying the other people don't want to serve and help the world, but I also know how difficult it can be when you're that creative, that soulful, that heart [00:21:00] led in the marketing world. I'm not saying it's not difficult for the other types of businesses. I'm just saying, I see this beautiful need to help people who kind of are like me in a lot of ways.

I'm very intuitive. And a lot of the decisions I make in my life and business and marketing is all based on my intuition first. And integrity is such a big core value of mine that I always lead with that integral heart. I won't say always, there are times in my life that I have not, I'm not perfect, but my goal is, and my mission is to bring the heart back into the way in which we do business from a place of integrity, and so I see that I'm able to really help.

I'm going to really help them to the best of my ability. Again, not saying I can't help the others, but these are the ones that I feel really aligned with. That's how you can tell when you start to really understand your audience and not just from a means to an end perspective of like, I'm [00:22:00] going to really get to know these people at this level and move them down this journey so they buy from me.

It's like, who do I really want to serve and help? And how are they thinking? What emotions is that creating in their body? And what actions are they taking as a result of that? For example, just give you another really big example in the business world, in the coaching space, right? A lot of times we look to these tangible results, these strategies, these processes as the solution to Creating the success in our business.

And I will tell you that the success that I've experienced goes hand in hand with the work I've done internally, right? The more I can tap into my intuition, the more I give myself space to do that. And sometimes I need support. of people pointing out these blind spots in my business that will amplify the work that I'm doing from a strategic perspective.

To me, we need both, but so often in the business world, right? We, we think, [00:23:00] okay, well, I'm doing something wrong. I'm not getting the clients I want. I'm not attracting the sales that I want in my business. And I'm maybe thinking I need to get a job, or maybe I'm not good enough at this, or maybe this isn't for me.

Like, maybe I, I'm not cut out for this. Right? These are things that people will start to think in the business world when they feel stuck at some level in business. And then the emotion that that creates within a lot of us business owners is this deep sort of shame of like, well, if I go get a job, like, what are people going to say?

Right? How are people going to react to that? I feel like a total failure, this whole feeling of failing, right? There's this deep failure. And then there's the anger and frustration of like, well, you know, look at so and so and they're successful. Like, why can't I be successful? There's this resentment, jealousy, all the things that come up, these feelings, right?

And then the actions that we take is, okay, well, I'm going to try to fix this. I'm going to go hire another coach. That's going to give me the step by step [00:24:00] process. To be successful. And we invest in coach after coach after coach. That's very much in the masculine, very much in the traditional way of marketing, very much in this structure, follow these exact steps and you will be successful.

And you and I both know that. That doesn't work. Right. And those that that's the repetitive pattern that happens and that repetitive pattern that happens because of the way we thought and how that made us feel and therefore created the action. Well, if you're like a healer, energetic healer or a mindset coach or a energy coach or an intuitive coach in any way, shape or form, and you're selling the invisible, you're likely thinking to yourself, like.

I can help you and I can help you because you can't do one without the other in a lot of ways, right? Like you need that mindset, that, um, energetic, that healing to amplify the strategies that you're going to use. And if you've tried strategy over strategy over strategy, and you're still not seeing the success, like you've got to [00:25:00] try something else that, that likely is going to help unlock that.

Right? So if you're a energy coach or a healer or anything like that, and you help business owners and you're like, how do I put into words? What I do and how I can support people. That's exactly how you do it. Right. And that could apply to any niche relationships. Right? So again, when you think of the mental, what people are thinking, there's no good men out there.

This is making me feel really shitty and maybe almost desperate to some degree in this sense of false urgency of like my time's running out. Okay, we'll get back on the app again. I've deleted it five times already, but I'll get back on it again. And I go on multiple dates and then I end up settling for six months in a relationship that.

wasn't for me. And now, oh gosh, I've lost time. And oh gosh, now I have even more urgency, right? You can see how people create these actions when in reality, maybe you're like, uh, an intuitive relationship coach, and you're going to help your clients like heal [00:26:00] within themselves and really sort of get clear on who they are, uh, so that they can attract The right man into their life or the person or whatnot.

Right. And you're going, well, getting on the app again, or going on a hundred dates isn't going to be the solution to finding someone that you is your soul match or whatnot, if that's your message. Right. So you can see how, even if you sell the invisible, this is a really beautiful way to prompt yourself to really understand from a big picture perspective where your people are at, but also more of a granular perspective of like.

Like what is causing them to think this way? What is that then causing their beliefs, behaviors, emotions? How is that manifesting in their physical body, right? Some people will say like, I'm starting to get that chronic pain, I've got digestive issues. Maybe I've got, I mean, I had a rash on my face. I think I've shared this story before, but I had this like one weird rash around my left eye when I was [00:27:00] working in corporate and the minute I quit corporate and left, I'm not kidding you.

Like the rash. Went away. Um, so it's like, how is these things manifesting physically? Um, stress, right? Stress in the body will naturally create weight gain to some degree because of that cortisol hormone, right? There's lots of things that you can start to. to speak to on that physical manifestation level that is tangible, even if you are selling the invisible.

And then what actions are they taking? This, these are like, this is a game changing prompt for you if you want to sit down and journal on it, but if you also want to just keep your ears and eyes open to what Um, and then you want to have a conversation with somebody and be like, so what are you thinking?

Like what's, what's going on in your brain or what's going on in your thoughts? Like, what are the thoughts that are coming up for you? And then you can say, well, what, you know, how does, what causes that to happen? And they'll give you a scenario and then you could easily say, well, [00:28:00] so what, how does that make you feel?

And so the, what are you, what are you doing as a result of that? Like, what action are you taking as a result of that? And some people might be like, nothing, I've completely shut down. I'm totally avoiding doing anything because I'm exhausted and burnt out. Like, right. These are really three easy questions you could ask anybody in your audience, right?

If you wanted to get on a call and just have a conversation. And I come back to this conversational piece, because to me, this is a big part of marketing. It's just having conversations with people and talking to them, getting to know them, understand where they're at. From an integral place, share an offering with them, if you can help them.

This isn't about just sharing any type of offering to make money, it's can I actually help this person? And if I can't, then I'll redirect them to somebody else. So, those three questions. One, you can ask yourself. To spark creativity, or you can start to ask your audience and the people in your world, um, based on those three [00:29:00] things.

And then the other really big prompt that I want to share, because I know that a lot of you that follow me are, they, you want to do things differently. You want to innovate the industry that you're in. You're a thought leader, a change maker, and you know that you can improve. And make what is already happening so much better.

And so another really big prompt that I often give my clients is how do you want to change the industry that you're in? And when you look at the industry that you're in, where could there be improvements? And this isn't about ripping people down or tearing people down or shaming people. This is literally looking at the industry that you're in and.

Creating innovation within it. For example, for me... It was a decision between do I leave marketing and sales all together and go do something completely different? Because I don't agree with a lot of that stuff that's being taught playing on [00:30:00] people's fears, the FOMO, the false urgency, the scarcity, um, the needing to fill a void, right?

You need this thing or you'll never be successful. Like all of that BS stuff, um, that I never really agreed with, but also. I say creating this undue pressure in the sales process that really does pressure people to make a decision, like in a moment in a day or two, when really they want to kind of think about something.

Uh, it doesn't mean that they won't work with you. It just might not be the right time for them. Right. All of this like urgency and this. Shame and all of the stuff that I never agreed with. And so I thought, well, do I leave or do I rewrite it and help rewrite it? And my whole essence, as you're sitting here listening to this is why I created this podcast in the first place, but also why I created spellbound, right.

Is to really help people step into their authenticity, do it in an integral way. And that way is likely not my way and that's perfectly okay. Right. I want to support people in being critical thinkers [00:31:00] and innovators and really taking what I have to say and us working together in a co creational way to create something that's really beautiful for them.

I'm like a sounding board more than anything in a lot of ways. Like, yeah, absolutely. Follow that nudge. Follow that inspiration. Say what you really want to say. And so that's how I'm rewriting the marketing industry. So it's not about ragging on people because the traditional way and the way in which has been taught for decades and decades and decades and decades works, right?

So it's not about me going, Oh, this person sucks. And they, you know, I'm going to tear them down on my messaging. It's about, Hey, there's another way and that's the way I position it. And so for you to look at your industry and go. How can I show a different way, maybe a better way, maybe a more innovative way, or maybe just a way that speaks to a subset of the industry that I'm in that resonates more with this message.

You know, I think of the personal development space and I think about. Uh, you know, [00:32:00] that toxic positivity, right? If I could just say all these affirmations and I stay positive and I stay high vibe, then I'll attract the things I want in my life. But God forbid, I have an off day or I feel like I'm in a funk or I just really frustrated or I don't want to do anything.

Or I lost my mind driving to the grocery store because someone cut me off. I honked and I swore in my car and I, all of those things, right? Oh shit. Now I'm not going to manifest the things that I want. You know, if you're in the personal development space at all, You know, there's, there's that whole piece of it.

If I was in there and I was wanting to sell, you know, really change that way of, of doing things, then I would probably really communicate that we can have an off day, we can be in a funk and we can feel really shitty and still create a beautiful life. And that's all part of, of life in a lot of ways. So it's looking at your industry and really looking at where you can.

Shift, innovate, and [00:33:00] improve, and then boldly saying that, right? I think sometimes there's like, I want to say that thing, but I'm a little bit scared of what people are going to think, the reaction, all of that. Then, there's that courage that has to be developed around that. So, that's another really big prompt.

What don't you agree with? What do you feel like could be improved in your industry? Where do you want to be the change? End. Is there any place along that, that you're questioning if your way is even valid? Because you don't see anyone else doing it. You're looking around, you're going, well, I don't really see a lot of people talking about this.

I see a lot of really big gurus selling. Positive affirmations. I see a lot of really good, big gurus selling the fact that I have to meditate for hours every day. I see a lot of really big gurus [00:34:00] selling traditional marketing and leading gurus in the industry doing that, and if I veer away from that...

What are people going to say? Is my way even legit? Right? It's worked for me and me not following into that work. So like, how do I carve my own way in that? These are all the questions that are going to pop up. And that's what pops up for thought leaders and change makers, right? It's like, I'm doing something different.

I'm carving my own path and I'm veering away from society norms and conditioning. Oh shit, this is scary. Right? How can I do this and find the courage to say this? Will this actually even work? So those are some really big content prompts that can create some real powerful content for you, but also help you really understand who you're here to serve and why you want to serve them and really understand kind of where they're at and you don't need to sit in your house and make that [00:35:00] up.

Like I said, you could go out and have real conversations with people and just ask them. Um, some people call it market research. And it's not about having market research calls. So you could then create an offer that is going to speak to them. I want you to create your offers that come from the heart that are really yours and in alignment with you.

It's not about creating an offer that serves an audience. It's about creating an offer that is your zone of genius and your, you know, Place of creativity. You're birthing this from your own desire and want and inspiration and life lessons and all of those sorts of things, your gifts. And then you have conversations with people to see where they're at and what they sort of need.

And then you look at your offer and go, this offer would be really, really, really amazing for these. You know, it's not about creating an offer that meets somebody else's needs. Cause that all that's going to do for you is, um, get you to a place where you don't feel fulfilled in your business. You've created this offer that you're [00:36:00] like, I don't really actually like this, or this is not what I'm here to do, but I created it.

Because I did, you know, 15 market research calls and I created it based on what people told me they wanted versus being really anchored in what you want to do, being really anchored in what you want to create and bring to the world and then going out and having conversations to try to understand where people are at, what they're thinking.

What emotions that's creating for them, how they're feeling about it. And then what actions do they keep taking or not taking as a result of that? And then can your offering that you have support them in any way, shape or form? And if so, you can make that offer to them. But this is where I would start when I'm thinking about content and the content that I want to create.

And then the other really big one, like I said, is that I call it legacy content, right? It's like what message. Are you wanting to share that's going to change the way we look at the world, the way we look at an industry, [00:37:00] the way that we look at ourselves. How is that going to change it? And can we carve our own path or go against the grain from what is the norm and what is traditionally being taught?

And usually when we swing from one side to the other, right. When I say a lot of messaging is like, you want to live on the edges, right? You want to live on the edges if you want to stand out. And I would love to challenge that because I think that. The edges create that polarization, which is often sold, right?

You've got to be polarizing when in reality, it's not about living on the edges. It's about finding your unique voice, looking at what's going around in the world and speaking from that authentic place that may or may not. Side with one side or an edge, right? There's so many things that we can look at from an industry perspective of like, what can change and personal development in and of itself.

I mean, I just said, uh, [00:38:00] toxic positivity, but there's so much within the personal development space that we could talk about, right? There's so much in the business space that we could talk about and rewrite and improve and innovate. There's so much in relationship space. There's so much in just personal.

Self space there's so much in all industries that we could look at and go what what needs to be innovative here or what message have we perpetuated for years and years and years that just doesn't work anymore and isn't landing anymore the way that it used to and. I know that y'all that are listening to this, all of you, and who resonate with this, have that changemaker, that thought leader, that rebel within you that doesn't like to follow the rules, that is that critical thinker, independent thinker, creative problem solver, and that really is.

My biggest mission of all in all of this, right, is to just continue to invite ourselves to [00:39:00] come back to that critical thinking place, that creative problem solving place that can really shift and make this world a better place in so many ways. And so I hope that these content prompts have helped you to guide you to create any sort of spark, any sort of creativity within your content creation.

Practice or routine or however you want to follow whatever you want to follow. Um, and that it really isn't about being rigid, but it's just about prompting you to ask these questions. Um, prompting you to get curious about the people you're wanting to connect with and have a conversation with. And that requires you to have conversation.

And that requires you to get out there and talk to people. It's not about doing these exercises in your house. It's not about having these prompts where you're like, I'm going to write these out. It's about having conversation. It's about responding to what is in your, [00:40:00] your orbit and your field and a lot of ways of like what you see out there.

That's what this is about. It's relational, right? It's a two way street. It's not you standing on a soapbox with a megaphone. Blasting again, that's like that old school marketing, right? As I'm just going to blast this message and I'm going to, you know, because I want to get you to do what I want you to do.

This is a co creation. It's a relational relationship. It's conversational. It's, that's to me, what marketing is. And that's what makes it in a lot of ways, really easy because it's not the mental brain dictating what you, what you're doing, right? It's like, just go have a conversation with somebody and you're going to learn so much and in that conversation, when you're learning, you therefore then can create content.

That is from that creative inspirational place that can really, really help them. So with that, I'm going to let you go, but I hope those content [00:41:00] pieces are really going to help spark that creativity for you. And then obviously make your own, right? You can also make your own. As you go, I hope you guys have a fab day and we'll see you soon.

OUTRO: Thanks for listening. We'll see you right back here. Next time. You can also find us on social media at creatively owned and online at creativelyowned.com until next time, keep showing up as your authentic self.