April 18, 2023

Feeling ‘Friend-Zoned’: Practical Ways to Move Beyond It

Feeling ‘Friend-Zoned’: Practical Ways to Move Beyond It
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Do you feel ‘friend-zoned’ in your business even though your audience loves what you do? They comment how inspired they are and how they resonate with your work but it’s not translating to your sales.

Tune in as I share how to move beyond being ‘friend-zoned’.


  • The big reason most entrepreneurs experience being ‘friend-zoned’ and how to move beyond it.
  • The connection and trust gap that needs bridging and what you need to include in your content to make it happen.
  • Why your audience isn’t seeing you as the solution to what they need and how to avoid making this mistake. 

If this episode inspires you somehow, leave us a review onApple Podcastsand let us know your biggest takeaway– whether it’s created those aha moments or given you food for thought on achieving greater success.

And while you’re here, follow us on Instagram@creativelyownedfor more daily inspiration on how to effortlessly attract the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

Selling the Invisible:
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, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!



[00:00:00] INTRO: After generating over a million dollars in sales and selling one of her businesses with a single email, your host Catherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen her and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

[00:00:26] Be The Sought After Entrepreneur podcast is here to help you ditch the cookie cutter one size fits all approach to marketing, and use your unique energy to effortlessly attract the most aligned clients when you do. You can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

[00:00:47] Welcome to Be the Sought After Entrepreneur podcast, and here's your host, Katherine Thompson.

[00:00:56] Kathryn Thompson: Hey. Hey, super stoked that you're tuning into this week's episode, and I cannot wait to dive into [00:01:00] today's topic because it is a topic I hear so often from a lot of entrepreneurs, and that is the fact that they're hanging out in the friend zone, or at least they feel friend zoned. They're putting out content.

[00:01:11] They know the content is good because people are commenting on it saying how phenomenal it is, how much they love what they're doing. They're so inspired by what they're doing, and yet for some reason, that's not translating. Into sales. Now, if you haven't watched my free training Selling The Invisible, I highly recommend that you do, cuz I break out, you know, three of these phases that I see a lot of entrepreneurs in when it comes to their marketing content.

[00:01:36] And the first one is drawing a blank, not knowing what to say, when to say how to say it. I also share a lot of practical tips in there around whether or not you're speaking into the void. If you feel like you're broadcasting this message out and it feels like you're speaking into the void, then I share why that's often happening.

[00:01:53] And today I wanna talk about the friend zone cuz it's the one I get the most from my clients who come and work with me. Inside of Spellbound [00:02:00] is the fact that they wanna reach more people and ultimately want to support more people with the work that they're doing. And yet the content they're putting out is getting a lot of traction in that.

[00:02:10] They're getting likes, comments, shares, engagement, that sort of thing. They're getting lots of opens in their email. They've got an amazing open rate and. People aren't clicking through to purchase their offers that they're putting out there. So I want you to walk away with some practical ways that you can start bridging the gap, because the biggest reason you're hanging out in the friend zone is because you're not taking your people down.

[00:02:35] That customer buying journey, if you've been in my world for a while, You've probably heard me share this customer journey and how to take your audience from cold to sold way faster, and that's what I mean by that. It's taking them down, that customer buying journey. If you are an entrepreneur right now and you feel like most of your sales are coming from word of mouth, or they're coming from, you know, friends of family [00:03:00] and whatnot, Then likely you're hanging out in the friend zone.

[00:03:03] I'm not saying that word of mouth and friends and family purchasing from you is a bad thing, but if you are having people that are buying from you that have been in your world for a long time, and it takes them a long time to get to sort of know you before they actually purchase. Then you're gonna want to keep listening, cuz that to me is being friend zoned.

[00:03:21] Or one of the other things I've heard often is that, you know, you'll have people in your world and say you're a brand strategist or a herbalist or um, a reiki master or something, and you've got people in your world and you're chatting with them and you're talking and you're, you know them really well and then they come to you and they're like, Hey.

[00:03:40] Do you know anyone who's a brand strategist or somebody that could help me with like my messaging or my logo, and you're looking at them like, that's what I do. You know, I've heard that a lot from people. It's like they're looking right at the person. They're like, that's what I do. That means you've been friend zoned.

[00:03:56] And the reason why is because for whatever reason, and I have a [00:04:00] reason for why this happens, But for whatever reason, the people in front of you don't see you as the person that can help them with what it is that you do. And that doesn't mean that you can't help them. That doesn't mean they don't see the value in what you do.

[00:04:13] It's just that you haven't bridged the gap from creating awareness around maybe where these people are at or maybe what they want or desire. And you've created a lot of inspirational content. Content that speaks to people's desires, wants maybe some of the problems, and then, You gotta pitch what you do.

[00:04:33] And there's a big gap in there that I call the connection trust building gap, right? It's the gap that shows what you do and how what you do is unique to other people, cuz people. In that awareness phase when you're being friend zoned, they're likely shopping around, they're likely looking around, which is why they came to you and said, Hey, do you know a brand strategist or do you know somebody that could help me with, [00:05:00] you know, my energy and I'm looking for somebody that does like Reiki or energetic healing or something along those lines, and you're looking at them like, that's exactly what I do.

[00:05:09] It's because they don't see what you do as the unique solution for what they need, or ultimately, Want, and I wanna give you product examples based on my brick and mortar, as well as service-based examples as well. So if you're a coach, consultant, This will apply to you as well. So that is the biggest gap that we need to bridge so that people don't just hang out in your friend zone and don't ever really see you as the person that can support them on this journey.

[00:05:41] We need to bridge that gap. So how do we do that? The first thing is understanding how people come into your world and why they're coming into your world. That content that you're putting out, that's creating awareness as I call it, isn't ultimately positioning you as the expert or [00:06:00] as the number one product that they want to pick.

[00:06:02] For example, if somebody. You know, researching barbecues, let's just say my husband researched barbecues for years. If you were researching barbecues, you know there's a ton of barbecues on the market and you're gonna do a comparison. That's what's happening at that awareness stage. When they first come into your world, they're shopping around and that isn't a bad thing at all.

[00:06:24] That is a really good thing. I love when people tell me they're shopping around. Number one is because it shows me that they're taking this purchasing decision seriously, and that they are looking to see what is the best fit for them. And I trust and know that when they choose me, they've done their due diligence of looking around to see.

[00:06:47] If there was anybody else that was a better fit that could support them, that was more aligned with where they wanted to go. It's a really good thing that people are in this shopping around phase, which is what keeps most people in your [00:07:00] friend zone because they're shopping around and then maybe they just stay in that shopping around mode and don't make a decision like my husband, who took two years to buy a barbecue or.

[00:07:10] They decide they want to go with somebody else. And maybe it's because you haven't positioned what you do as the solution for them. And this is where I see the biggest gap, cuz most people will push out this awareness, this inspirational content that keeps 'em in the friend zone and then. They sell what it is that they're selling, and their audience doesn't really know why they need that thing, and that is that connection, trust gap.

[00:07:36] Because in the gap we need to communicate what makes us different. We need to communicate why our product or service not necessarily is better than somebody else. But what are the unique features that you ultimately have? For example, when we owned our brick and mortar winemaking business, We were very unique.

[00:07:55] We came into a saturated market with other custom winery [00:08:00] places locally where we are. I don't live in a big city. I think there's about two 40, maybe 300,000 people now. It's not a massive city that I live in, so the population reach. Wasn't huge. It wasn't like a global brand, right? We had to produce locally, people had to come into our physical location, so we had a smaller reach, let's just say, than maybe an online business could potentially have.

[00:08:26] And so we had to make sure that what we were doing was unique in order to be uber successful. And we did that by ensuring that the product that we had, Was unique. So we were the only brew on-premise that was carrying a hundred percent pure juice kits. And what that means is, is that we didn't add water.

[00:08:46] It wasn't from concentrate. All of the other brew on-premises made their wine from concentrate similar to juice, right? Frozen juice. You just add water and then you'd sprinkle the yeast. For us, we had a hundred percent pure juice [00:09:00] kits, meaning there was no water added. And that resulted in better wine, better tasting wine, bolder wine, higher alcohol concentrate, wine, you name it.

[00:09:09] Right? So that set us apart in it of itself. Now, we took it many, many steps further because we knew that if companies locally really wanted to, They could bring in a hundred percent J pure juice kits. So we knew that that wasn't the biggest thing that was gonna set us apart. It was one of the biggest things that would set us apart, but we knew we had to take it a few steps further, and we absolutely did, which set us so much further apart.

[00:09:39] For example, we printed custom wine labels for everybody that purchased at our store, and so, By that they were able to put a funny quote, they could put wedding anniversaries, you name it. And the beauty of that is when they left our store, that bottle of wine would sit on a table with a bunch of friends and they'd go, oh my God, [00:10:00] that label's so hilarious.

[00:10:01] Or, oh, that's vintner seller. And that would create a buzz and conversation beyond just our brick and mortar. So the reach in that branding, Went and extended beyond our store after they took the wine away, which was huge, and that was a huge hit. We also did not charge extra for the shrink caps and the labels, which all of the other wine stores did.

[00:10:25] None of them printed custom labels the way that we did with every purchase. And none of them, every other store charged extra. So you'd come in, you'd buy the wine, and then at bottling they would upsell you. And upselling is okay, but it can really piss customers off. And I know our customers always commented on that because before like our store open, they went to other stores, lots of them went to other stores and they'd be like, oh man, it was so annoying for the extra $5 for the label and the extra $5 for the shrink caps and the extra $5.

[00:10:57] For the corks, there was all these add-ons [00:11:00] and it really pissed people off. And so we had a, basically an all-inclusive package. You came in, you paid a certain price, and it was very comparable to all the other stores, and then they, but that also included your cork, shrinks, and labels, so you didn't have to worry about paying any additional money when you came to bottle, which made the service super seamless.

[00:11:20] And was a massive win for customer service. So that was another unique feature that we had that really set us apart and created this exceptional service that we prided ourselves on. We also had a dishwasher. So if you're listening, you're probably like Whoopty ding. You had a dishwasher. We had a dishwasher that WA washed all 30 bottles at once.

[00:11:38] None of the other stores had that. So when you came into bottle, if you brought in your own bottles, you'd have to hand wash them. Even if you didn't bring in your own bottles and you bought bottles from the place, you still had to make sure that they were very sterile because if you put the wine in it, they would go bad.

[00:11:54] If there was even a micro thing off with the bottle itself, or a piece of dust or [00:12:00] whatever, it would turn the wine bad. And so you still had to sterilize it. So our process when they came to bottle was super seamless because you could put the bo the bottles in, shut the dishwasher, press start, pour them a glass of wine.

[00:12:12] Sample their wine and they got to kind of hang out and then we'd print labels. It was a beautiful experience where they didn't have to do a lot of like the work, so to speak, as you would at the other stores, which is why we had the brew on premise, right? It was to help people take that bottling process and the annoyance of that.

[00:12:31] Out of their house and make it far more convenient. So we wanted to have that dishwasher and it was more of an investment when we first opened, but so worth it because it had people coming to our store, cuz it was like, it only took me 15 minutes, whereas at the other store it would take me an hour because I had to hand wash everything and, and whatnot.

[00:12:49] The other thing that we did unique was we had barrels on premise. None of the other stores had that. And when you do a brew on-premise, you typically brew wine in a glass carbo, [00:13:00] meaning you don't get that oaking effect. And this is especially important for red wine. You want that oak effect. You could add oak chips and whatnot into the wine, but it just wasn't the same as an oak barrel.

[00:13:11] And so there was a unique factor there that they could actually purchase wine directly from that oak barrel, which made us. Super unique. These are all unique selling features of our wine. So when you're in a competitive market and there are other wine making businesses locally, it was like we became a no-brainer because our price was on point.

[00:13:32] And then we had all of these unique features that we. Leveraged and then became this word of mouth buzz because it was like, oh, have you tried their wine? It's pure juice and Oh wow. Like they do custom labels and not just for like weddings or anniversaries that you have to buy extra. It all comes with the package.

[00:13:49] It was such a beautiful way to set ourselves apart, which. Tremendously helped us, you know, scale our business to what we did. And so that is, [00:14:00] I want to give you that reflection of what made us unique. And those are the things that we leaned on when we communicated about it. So if we were creating brand awareness, let's just say, and we were creating that, Friend zone appeal where we were sharing about our brand and the different types of wine we had, you know, the different flavors of wine we had, all those sorts of things, and where we were located and all that.

[00:14:23] And that it's like really convenient. You get 30 bottles of wine. That's that awareness messaging, but that's similar to all of the other stores, right? All the other stores are saying the exact same thing, 30 bottles for this price, da da, da, da, da. But then we would leverage, oh, we have barrel. You can actually get your wine oaked in a real barrel.

[00:14:46] Boom. People would then go, what do you mean by that? Because no other store was saying it cuz they weren't doing it. Oh, by the way, check out Julie's wine label that we just printed for her that had this really funny wine saying on it. Oh my gosh. You guys do [00:15:00] that? Is that included? That's how we created that connection and that trust with our audience, and also positioned our solution, the wine, as the thing that they wanted to purchase from us, apart from all of the other choices that they had because of all these unique features that were available to them.

[00:15:20] Oh, guess what? We have a dishwasher. I would show video of me loading the bottles in and then lifting the dishwasher at the end and pulling that out, and then people would go. What is that unit? Because no other store had it. That's how you differentiate yourself. That's just a really simple way. So how do I do that with my online business, my coaching and consulting?

[00:15:42] What makes me different amongst tons of marketing coaches and copywriters out there is the way in which I do copy and view copy, right? It's very, very unique in comparison to all of the other marketing copywriting coaches out there. And if you follow me, this [00:16:00] podcast. And Instagram and watch the selling, the Invisible training.

[00:16:03] You know, I have a very unique approach to it, and the reason I'm able to do that is because I have 20 years of experience. I've been in the industry so long and I've tried so many different things, and I also know that the way in which we traditionally market. Was done for a certain set of reasons, and I'm able to carve my own path and go my own way because I know how to break the rules now because I've been doing it for 20 years.

[00:16:30] I'm able to have that discernment and question what I'm doing. I'm not just learning from somebody else that's telling me this is what you should do, and then applying it to my business. I'm actually. The innovator behind it, right? I'm the one doing this, which makes my process and how I teach copywriting very, very unique because I'm not following a formula that somebody else taught me.

[00:16:53] I'm not following some certification program that someone taught me. I'll often get asked, do you have a copywriting [00:17:00] certification? And I'm like, No, I haven't learned how to do copywriting from anybody else. I learned in my degrees and different things like that, but I've perfected it over many, many, many years in my own way, shape, and form.

[00:17:13] I also come at this from a very unique perspective, which is what I call the meta, right? Lots of coaches and consultants and copywriters will look at things from the micro, and by that I mean they'll look at your Facebook ads or they'll look at your. Emails or they'll look at your social media post.

[00:17:30] When in reality, all of it's connected and it's all taking your customer down, that customer buying journey, which is very unique. My process is very unique because of the eyes that I have and the vision that I have and that big picture perspective that I've was born with, right? I've always had that. I'm always able to see how things are connected when a client comes to me with an idea.

[00:17:52] I literally can visually see all of the different pathways, we can con connect. And also I'm able to see [00:18:00] what we need to say, where we need to say it in order to bring those customers down. That customer buying journey, which is a gift, right? Not everybody comes with that gift. And then thirdly, I approach copy very differently because I see words as energy.

[00:18:15] They create that biochemical response in the body. Of the person receiving it, but also in your own body. And so I can tell when somebody submits their copy to me, not only from a language perspective, like the words being used and what that's gonna create in someone's body. I can tell from that just the words alone, but I also can feel it.

[00:18:37] That's an innate gift as well. I can tell the mood. Where somebody was at when they were writing it. I can literally tell the angle that they're coming at maybe some of their own frustration being projected into writing it. Maybe they felt rushed, right? I can often tell where it's like this rushed feeling coming through.

[00:18:55] I just gotta get this done and submitted and get feedback on it. I can tell that. [00:19:00] But I can also tell the energy behind that and and how that's gonna play when it's delivered and the type of clients it's gonna attract. I don't know a lot of people that can do that, to be honest with you. I don't know anybody.

[00:19:11] So that's also a really unique angle. That I take in copy and those are the things that I share. The other really cool thing that I share that's different is is that my own unique perspective and my own unique ideas and my own experiences on having over 20 years of experience, which is also not a lot of people have when it comes to marketing communications, especially in the online coaching consulting space.

[00:19:37] Lots of people come. 2, 3, 5 years maybe, or they're just fresh to it, right? There are people out there with lots of experience, don't get me wrong, but in the online coaching consulting space, most people that I've connected with don't come with the level of experience where I've not only worked for corporations, companies, small businesses, and worked in them, [00:20:00] like actually for them as a consultant, but I've also owned and operated my own businesses, so I'm coming.

[00:20:06] Both angles. I'm not just a marketer that's a consultant that's like, Hey, do this, this, this, and this. I also have owned and operated my own business, so I understand the issues that go on as a small business owner. You know, when I own my brick and mortar, if I had a marketing person come in telling me I needed to post all these times in the day and da dah dah, da da, I would've lost my absolute mind because.

[00:20:28] Most of my day was spent in the business serving my customers, making wine. I didn't have time to be sitting on social media 24 7, right? And so I also understand the challenges. I also understand people's perspective from a business perspective, not just a marketer saying, Hey, this is what you need to do and this is why you need to do it.

[00:20:51] I also understand all of the challenges that entrepreneurs face because I am one too, and not just in my online coaching business, but I owned [00:21:00] and operated. A brick and mortar with product, right? I had to order inventory, I had to deal with, you know, shipments not coming or damaged product coming like I've been there, you know, I've lived and walked that.

[00:21:11] I did that for four years. And so I come with these unique perspectives in business, and this is what I share online to create that connection and trust. I want you to think about in your business, whether you're a product or a service, what makes you different? Literally, what makes you different and unique?

[00:21:31] What are your unique perspectives? Maybe grab a journal, maybe grab a pen. Maybe you can just listen to this and the ideals will start to flow. But we all have this unique experience. We all have this, you know, advantage that we bring to the world that nobody else can bring because they're not us. They haven't lived and walked in our shoes, which is a beautiful thing.

[00:21:54] This isn't to be like, I'm better than so-and-so. That's not what I'm saying is that you get to bring this uniqueness. [00:22:00] When you can showcase that to your audience versus just what I say, broadcasting out inspiration. Problem awareness. Prob by problem awareness. I mean, like, you know, if you're an online coach and you're struggling to attract clients, that's problem awareness.

[00:22:16] It's like, yeah, that's me. I'm struggling to attract clients. But there could be a variety of reasons why you're struggling to attract clients, right? Maybe it's the copywriting. Maybe you're not articulating the value of what you do. Maybe it's the fact that you're not reaching enough people. Maybe the offer itself is off and not positioned well enough for your audience to see the value in it.

[00:22:36] There's so many different reasons and variables that play into why maybe you're not attracting clients. So when someone comes into your world based on that, you have to position what you do differently, which is the connection and trust. Why would I trust you? Right? And most people will come to me and say they trust me, number one, because of the experience that I bring.

[00:22:58] Shines out. I don't need to [00:23:00] say it. I don't need to, you know, show my accreditations with my master's degree. I don't have my diploma hanging out on Instagram or anything like that, right? I'm able to express what I'm expressing and that shows my experience right through my lived experiences, through the lessons that I've learned.

[00:23:18] What I've learned having owned a brick and mortar, what I've learned from owning an online business, I share all of that really transparently. So people then trust me naturally because it's like, wow, okay. She gets her stuff, you know? So, okay, I'm bought in just a little bit more. Now. It's like, oh, she's saying something totally different, but it's in alignment with who I am, which is the key piece, right?

[00:23:41] So what makes you different isn't about you positioning yourself against everybody else in your industry, calling them out, telling the world that they're doing everything wrong. Nah, that's not what it is. It's you positioning yourself differently with your own unique perspective. So your. Tribe, [00:24:00] your people will be naturally drawn to you, right?

[00:24:02] We're not meant to attract everybody and their mothers into our world, right? Like there are people that are gonna resonate with your message more than others, and that's the beauty. So it's like not only what do you bring to the table and all of who you are. The essence of who you are. Drawing on all your experiences, what makes you different, what are your unique gifts, but then also what's your unique perspective in the industry that you're in?

[00:24:29] For me? In copywriting and marketing, it's veering away from traditional ways in which we've been taught to market and sell. Right? Doing it in a more conscious and ethical and integral way. It's also coming from the perspective of the energy and of words and language and how that plays a factor in the bodies of the people receiving it, which then goes back to the whole ethics piece, right?

[00:24:53] I don't want you to feel shitty. When you read my marketing stuff and it makes you feel like a horrible human, therefore you [00:25:00] need to invest in me. Nada, right? My whole goal is to support you in making an empowered decision, whether that's with me or somebody else, which is why I create this content for the podcast, is like to give you practical ways to do this, but also to support you in making informed decisions so that you can select the mentors, the guides, the coaches.

[00:25:21] Buy the products and the services that are best suited for you. And if that's me, cool. If it's not cool, that's great. That's not the point. That's not the point of like trying to convince you through my content that I'm the only way that you're gonna succeed in business. Right? That's the old way. This is the exact process.

[00:25:41] You're, this is the missing ingredient. If you don't do this, you're not gonna succeed. The reason why you're not succeeding is cuz you're not posting more on social media, right? Playing into the worthiness. I posted something recently on Instagram around shame, right? Being discerning with the messages that come into your world.

[00:25:58] Are they making me [00:26:00] feel like I can do anything? I'm unstoppable? Do they instill belief in me? Do they give me hope? I got a message from a woman recently who watched Selling The Invisible, who said to me for the first time, I feel like I have this renewed hope, which is so beautiful. Did she buy from me?

[00:26:18] No. Will she buy from me in the future? Maybe. I don't know. But I'm just like, that's phenomenal that my free training gave you hope, literally gave you hope to do it your own way and, and to go on your own way and, and to succeed. I've had other people reach out. That's like for the first time I actually believe I can do this.

[00:26:39] Wowsers. That's amazing. Job done check, right? Did that person buy from me? No. Will they buy from me? I don't know. At some point that they w they, they might. And that's the beauty of creating this connection and this trust with your audience is that. If you're like my husband, it might take you two years to actually pull the trigger and [00:27:00] invest.

[00:27:00] Right? And that's the other thing that we need to also understand. Yes, we can create content that moves people faster down that buying journey, but we also have to consider that some people's journey fast to them might be two years, right? Fast to them, might be one month fast to them might be six months.

[00:27:20] Our timing isn't their timing and we can't project that onto them. Those are some practical ways that you can create that connection, that trust, I promise you, if you start to showcase how you're different and why what you do is different, and it doesn't have to be based on your offer, this isn't based on your offer.

[00:27:41] This isn't saying for me, for example, saying, Spell bounds different because blank, blank, blank. Now sign up. No, it's my unique perspective on the industry that I'm in, for example, and that is the way in which I do marketing and copywriting differently, right? For my [00:28:00] brick and mortar, I wasn't being like, buy my thing, come do this.

[00:28:04] It was like I was showing. The dishwasher open. Right? I was showing the bottles. That created a ton of curiosity. I would showcase us draining the barrel. Filling the barrel. Um, I would educate about the benefits of Oaking wine and the flavors that it would give the wine and whatnot, right? And then people would be like, wow, I've never.

[00:28:26] Barrel in a store before like that drew in a lot of people I was, I wasn't actually being like, buy my thing, buy my thing, buy my thing. I was just talking about what we were doing and showcasing what we were doing. Without selling. Right. Which, if you are selling the invisible, right, if you sell esoteric work or a service that's not super tangible, you have to show people, not tell them.

[00:28:49] Telling them is like telling your kids to pick up their clothes over and over and over again. Eventually it just falls in deaf ears. Right? [00:29:00] Whereas if you show people through your own embodiment, your own practices, all of that, That becomes super magnetic. So I never po I was never posting like, you know, all my kits and the pricing or anything like that, or selling.

[00:29:17] Sometimes we would run promotions and stuff, but most of our promotions were done via, via our email. And that's where those sales would come in. All of the other social media content literally was just like behind the scenes as I call behind the scenes stuff, right? We would talk about the product, we'd talk about maybe how it was different, like the juices, the difference between concentrated and pure juice, right?

[00:29:38] That created sort of awareness and then also created that connection and trust. So, The biggest thing that I want you to take away from this episode is if you're being friend zoned, I can almost bet my host that you're creating a lot of really valuable inspirational content that people are like, yeah, this is awesome.

[00:29:57] However, there is a [00:30:00] gap there that needs to be closed, that builds that connection and trust. And the way to do that is by positioning what you do, not the offer, but what you do differently. What's your unique perspective, but also what experience and knowledge and expertise and gifts do you bring to the world, and how can you showcase that?

[00:30:22] How can you showcase that to the world without TE having to tell them? It's gonna take a little bit of practice, but I've given you some examples of how I do that. You can also check out my Instagram if you want to because I live and breathe that over there. I also don't post a ton over on Instagram.

[00:30:39] Right. Which is also a beautiful thing. I'm not on social all the time. That's been a massive transition for me. Because when I was, had my brick and mortar, we didn't post a lot either. And then I came into the online world and we were inundated with this message of you must post five times, six times, seven times a day, show up on stories all the time.

[00:30:58] And there was a part of me [00:31:00] that always questioned that rhetoric and was like, There's gotta be an easier way and there absolutely is, right? So I don't post every single day. I don't even really have a consistent schedule. If you were to ask me like, how often do I post a week, it honestly depends on the inspiration and how inspired I am to post and to share.

[00:31:20] And that has allowed me to really sit with what it is that I'm sharing and really. Question, is this valuable? Is this intentional? You know, will my audience truly benefit from this? Because not every thought that comes into your head needs to be blurted out and not every emotion or whatnot. Right? Again, which is what I think we go sideways on in social media, especially in the online coaching consulting space.

[00:31:48] It's like we've gotta just share all the time, every day, create content for the sake of creating content. And I think that in order to really. Shift the way that we do things in [00:32:00] marketing. We've gotta look at it from a different perspective, and that is really honing and cultivating really powerful messaging from within us that comes from pure intention and inspiration, but not necessarily in the moment.

[00:32:14] Inspiration. I mean, if you wanna share in the moment, absolutely go do that, but I'm talking about. Not every idea that pops into our brains is meant to be shared to the masses. Not every life experience that we've had is meant to be shared to the masses, right? We can sit with our thoughts, we can sit with our emotions, and we can choose to share very intentionally.

[00:32:38] And there's beauty in that, right? Versus the reactive of like, I need to post today because if I don't post today, I'm not staying visible. Right? To me, that's very, Ego-driven Marketing in a lot of ways is believing that we need to post every single day to stay visible, otherwise people won't purchase from us.

[00:32:55] I mean, that just seems crazy because the less I've posted, [00:33:00] the more my business is thriving. On both sides, the product-based business as well as the online business, right? And the online business. I've done a complete 180 with, because I used to fall into that pattern of needing to post seven days a week, five days a week, you name it.

[00:33:17] And now that I don't do that anymore, I'm seeing more revenue in my business than I ever have. So that's. Some perspective for you is that you can create really, really, really amazing experiences for your clients and also attract really phenomenal clients into your world. Like to tell you, I literally am in awe and so freaking grateful every single day when I am looking at my.

[00:33:43] Entrepreneurs inside of Spellbound and I'm just like so grateful and in awe that they selected me as their guide, but also like how freaking phenomenal they are. They all are so unique and have such beautiful, novel ideas and are doing such beautiful and amazing things in the world. I'm just like, [00:34:00] Always.

[00:34:00] So yeah, just grateful for the clients. And then my one-to-one client, same thing. Like they blow my mind, honestly. I'm just like wowsers, like they're creating movements. And I'm not just saying that they literally are creating movements, movements changing the way we think and look at the world. It's so, so honoring to be on this journey with them.

[00:34:21] And I want you to know that is so possible for you. That you get to have a community of really amazing clients and customers that you absolutely adore. You know that they're your people. You get to create that, and this is how you create it. You get to create it through the content. You put out the emails that you send, but you get to create it from a place of embodiment and intention more than anything.

[00:34:46] And honestly, Like, if you look at my social media, I don't remember the last time I posted it. I don't think I've ever posted anything about spellbound, to be honest with you, with like, there's no branding, there's no sales page, there's none of that. Um, and [00:35:00] I'm like fairly booked out with one-to-ones. And so again, I just, I'm sharing this perspective with you because same with our brick and mortar.

[00:35:07] I mean, we were. We would sell out on things. We'd have like no inventory and be waiting for inventory. And it was from a place of non-selling, as I call it, right? We would, we weren't selling every day. We weren't like, buy my thing, buy my thing, buy my thing. We were just literally sharing our excitement for what we were doing, but also glimpses into our day-to-day life and just sharing our own, like I said, unique perspective and joy and fun around it.

[00:35:33] And that is, in my opinion, so freaking magnetic. With that, I cannot wait to dive into next week's episode where I'm gonna break down why it's gonna feel like you are speaking to the void, and I'm gonna share with you. My approach to moving out of that void speaking, right? If you feel like you're speaking to the void that you're creating content you're putting out there, but [00:36:00] it's actually not really creating engagement, you're not seeing a lot of response from it, maybe you're not getting people slipping into your GMs or even opening emails.

[00:36:09] You're gonna want to tune into that episode because I'm gonna share with you why that's happening, but also how to move out of speaking to the void and what you want to actually look for. In that whole big picture. Cheers. 

[00:36:25] OUTRO: Thanks for listening. We'll see you right back here next time. You can also find us on social media at creatively owned and online@creativelyowned.com.

[00:36:35] Until next time, keep showing up as your authentic self.