March 21, 2023

How to Use your Natural Way of Expressing to Make Your Marketing Strategies Work for You

How to Use your Natural Way of Expressing to Make Your Marketing Strategies Work for You
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If you didn’t get into business to spend the majority of your time marketing your products or services, you need to tune into this episode as I share a practical way to find a marketing and sales strategy that works for you.


  • How to use your natural way of expressing to make your marketing and sales strategies work for you instead of against you. 
  • Practical way to assess your current marketing and sales strategies to see if they are in alignment with you.
  • How to broaden your horizon of what’s possible so you avoid falling into the one-size-fits-all cookie-cutter trap.

If this episode inspires you somehow, leave us a review onApple Podcasts and let us know your biggest takeaway– whether it’s created those aha moments or given you food for thought on achieving greater success.

And while you’re here, make sure to follow us on Instagram@creativelyownedfor more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

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[00:00:00] Kathryn Thompson: After generating over a million dollars in sales and selling one of her businesses with a single email, your host Catherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

[00:00:26] Be The Sought After Entrepreneur podcast is here to help you ditch the cookie cutter one size fits all approach to marketing, and use your unique energy to effortlessly attract the most aligned clients when you do. You can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

[00:00:46] Welcome to Be the Sought After Entrepreneur podcast, and here's your host, Katherine Thompson. Welcome back, super Stok that you're tuning into this week's episode. I cannot wait to dive in today's [00:01:00] topic because I'm building off of last week's episode where I shared with you a practical way that you could start to tune into your body.

[00:01:09] And feel. What the language and the words that you're using in your marketing and sales continent copy what they're making you feel in your body. Because as you know, words are energy. They create a biochemical response in the body of the person receiving them. And I had you do this exercise where I was like, are the words you're using creating expansion?

[00:01:32] Or are they like constricting? Are they, you know, making people feel grounded to make an empowered decision? Or are they creating some undue urgency to make a decision now in the moment even though they're not quite ready? It was a really cool, practical tip that you could use literally before you send out that email, before you post that social media post, so that you could really ensure that.

[00:01:57] You're making your audience feel the way that you want them to [00:02:00] feel, liberated, expanded, however you want them to feel. You get to choose. That's not up to me to tell you how to choose what you want for them, but you get to choose that and then ultimately, it really will support you in attracting the right people in your world for those reasons.

[00:02:15] Which brings me to this episode. Wanting to share with you the different types of tactics that you could use. Obviously, I'm not gonna cover all of them, but the different types of marketing and sales strategies that you could use to grow your business. And the reason why I wanna share this is because I truly believe specifically in the online coaching space and digital course creator, But I see this a lot in entrepreneurship too, and I see this in mainstream marketing and traditional marketing and how it's taught is that it's like there's this one like key guru or a couple key gurus that teach this message or strategy, and then it morphs a bit over time.

[00:02:58] And then it ends up, [00:03:00] you know, everyone's using some type of version of it, but we haven't necessarily innovated it or we're so focused on. You know, five different ways of launching our online course because that's what was taught from the original guru that taught it to all of the other gurus who are now teaching the exact same thing.

[00:03:21] Which is what we see a lot in the online coaching space. And why I wanted to record this was because one of the things I'm so passionate about is really helping people unleash or, um, cut the tether , so to speak, from that rhetoric and from that way of thinking because there's so many ways that you can grow your business.

[00:03:44] We've just been indoctrinated into believing that we have to do it. Way that the gurus at the top when the industry blew up, that they taught us that needed to happen. And what I mean by that is if you're in the coaching and the digital course creator space, you've likely [00:04:00] heard or applied or implemented strategies like launching.

[00:04:04] And you've likely done it through a challenge or a webinar or a three day live event or a workshop of some sort. Maybe it was free, maybe it was paid. You've built some funnel around that, or you kind of got, you know, tired of the launch model. So you've now transitioned into Evergreen, and yet you are running your funnel on Evergreen, whether it be a masterclass or a challenge, or a three day live event, on demand event, whatever it might look like.

[00:04:33] But in essence, that is kind of the core of what's been taught and it's what has perpetuated the industry. Why I'm sharing this is because so many people come to me. wanting to grow and scale their business, but they're like, I either don't fit into those models or I don't teach this way. Specifically soulful coaches, right?

[00:04:57] Uh, soulful coaches or practitioners or [00:05:00] healers or shamans. Your work isn't to teach people how to replicate what you do. Your work is here to. Heel to, um, guide, to mentor, to offer wisdom, maybe on the spot in the moment channeled, however that looks for you. So trying to fit what you do into a masterclass.

[00:05:28] is, is what works really well for business to business, right? Works really well for someone like me that's maybe teaching some principles, high level principles, tactic strategies, maybe some steps, maybe some pillars or themes around content, right? It's, there's a little bit more structure there. Even though I'm really intuitive and my process is really intuitive and I don't necessarily teach people how to replicate my process, I really help people unlock.

[00:05:57] Their process for how they [00:06:00] do the work that they do. The reason I'm sharing this is because so many people come to me, soulful coaches, practitioners, healers, whatnot, and they're like, I've tried the masterclass, I've tried the challenge. I've tried the three live day series. I've done it all, and none of it seems to work that well.

[00:06:20] Like maybe I've converted people, but you know, Not that much for the effort that I've put in. And my reasoning behind it is, is because that model works really well for businesses that have a lot of structure or that are teaching steps or processes or systems, which is why the leaders or the gurus that have taught it.

[00:06:46] Why that's infiltrated down in the way that it has because they're in the B2B space, business to business, right? They're teaching other businesses how to start their business. . But the problem is, is that when you have an audience of people who are not [00:07:00] necessarily selling to help other businesses start and grow businesses, which is the total M mlm, multi-layer marketing thing, right?

[00:07:08] It's like, I'll teach you how to do what I've done so that you could be successful too, and all again, that. In my opinion, perpetuates as more cookie cutter, one size fits all. Same, same, right? It, it doesn't really perpetuate this innovation, these unique business ideas. Um, you, this novel way of doing things because it's forcing people to fit into a box.

[00:07:31] So, I want to share with you just some really cool ways that you can grow your business, especially if you're a soulful coach, healer, practitioner, or you're somebody that just does things very differently and you're like, I don't fit into that model. I don't do well teaching with slides and bullet points.

[00:07:49] I do way better when somebody's asking me questions and I can respond, which some of us are designed energetically to do. Think about. I've had so many [00:08:00] conversations. I've had hundreds of conversations, and one of the biggest things that come up is Catherine, I am way better at verbally speaking than I am at actually writing copy.

[00:08:12] So why not just verbally speak then? Well, cuz I have to build this funnel with these eight emails or these 10 emails based on, you know, the method that I'm taught. Well, why can't you just put a video in the email? Well, because I have to put copy in there and I'm like, well, you could record the video and transcribe it.

[00:08:33] See how much we've just opened the box to possibility because we're taught this one way, this, it has to be done this way in this process and these steps. And it's like, but I don't fit in that. So, so what do I do now? I try to force and stuff myself into. and then it's, I spent all this effort in work writing these emails that aren't really doing much.

[00:08:57] I'm not, I'm not getting the sales or I'm not seeing the sales as a [00:09:00] result of that, but I've spent hours writing those emails. . That's just one example of a mind-blowing conversation I recently just had, but I have this with so many people. I had this with a client last year who basically said the same thing to me, and I was like, just record videos, then just get on and talk.

[00:09:16] It doesn't even have to be a video if you just even wanna do a voice note, right? It doesn't have to be a video, but I want you to pause for a minute and just think about the things in your business that you're like, I'm doing those because out of obligation, or I think I should. Because that's what I've been told is gonna work, and yet there's some resistance there around what I'm doing because that's just one example.

[00:09:41] If you feel more natural in your expression when you're just talking, you're getting on screen, on video and having a, and just talking, great. If you feel like I have a really hard time articulating what I do, But when somebody [00:10:00] asks me questions, I'm like so good at telling them what I do, but I need somebody to bounce that off of.

[00:10:07] Again, is something very, very common, especially if you have an open head center in human design, right? For the wide open head center. You do need that bouncing, so why not create. , you know, um, instead of doing a masterclass where you're the talking head of the masterclass, why not do a, a round table workshop where you invite people to come and ask you questions?

[00:10:30] And that's your way into your world is that they get to see you in your power. They get to see you deliver on the spot in your power. I did a training session, uh, yesterday on Thursday inside of a group, and the woman that runs it is phenomenal. And she said to me the next day when I saw her, she said, for the first time, she goes, I know how amazing you are at what you do, Kathryn.

[00:10:54] But she goes, for the first time I really saw you in your power. [00:11:00] Because I came to the workshop and it was a workshop where, um, the women could bring copy of some sort, and I would do a copy edit, but they came and the one woman's, like for the first time in my life, I don't have copy to submit. She's like, I, I, I'm completely stifled in my creativity.

[00:11:16] And so we just rift for, you know, 20 minutes, 30 minutes on ideas of how to really support her in getting in her creative flow. One of the things, You know, felt like an obligation for her and her business, but also that feels like an obligation for a lot of people is mapping out our content and having to map out posts for two weeks or a month when a lot of us are really intuitive, but also spontaneous that we work in response spontaneously to what maybe we saw on Instagram or a conversation we had, which is.

[00:11:56] so natural. But if you're having to come up with [00:12:00] content ideas from scratch or thin air, it can feel really hard. It can feel really hard. And then you're trying to force yourself and sit in front of the computer and it's writer block, writer block, writer block. You know? So we just rift for, yeah, 20 minutes, 30 minutes on ways in which one we could support her in, um, you know, sparking that creativity again.

[00:12:23] And one of the ways was actually going to a cafe or a pub or a shopping mall or something like that because, um, getting out of your house and being in other people's energy and aura, especially if you are wide open, energetically can be really supportive for. Stimulation for ideas to come. Um, really supportive.

[00:12:47] And one of the other women on the call was, you know, trying to decide between two businesses and didn't wanna let the one business go. And I was like, but I see a natural complimentary, um, [00:13:00] bridge between the two. Like, you don't need to pick one or the other again. Right. As sometimes we get in our minds of.

[00:13:07] It's gotta be this way or that way, and it's that sort of black or white thinking that keeps us limited in believing that we have to do it one way or the other to be successful. So I would love for you, as you're listening to this, be a bit of a transmission for you, an activation within you of like really starting to look at your business and go, where do I feel resistance?

[00:13:32] What feels really hard? Is it sitting down and writing email sequences? Is it, you know, does, does coming up with ideas, um, is that really easy? But then it's like putting those ideas into, into something feels really hard. Um, one of the biggest questions I've been getting lately too is like, I have all of these ideas and I have all these things I want to say, but I don't wanna come across as like scattered and.

[00:13:59] [00:14:00] That is a big concern for a lot of brands. It's like, I want my brand, that outward facing brand to be polished and, you know, put together. And when I, when I hear that, I, I often will go, what does scattered even mean? What does scattered even look like? Cuz we've created some expectation around it. Right?

[00:14:23] We've created some expectation of ru around what we think that looks like. It's same with consistency, right? I've gotta show up consistently. And what is consistency even? Is that posting five times a day? Who, who made that rule? The marketing guru on Instagram or Instagram itself? Like who made the rule that you have to post up five times a week to be successful?

[00:14:48] Who made that rule that you have to send two emails a week to be successful? . Well that might work for Jill's business, but that might not work for your business energetically because again, thinking about who [00:15:00] you are and how you're designed, and you don't need to go down the human design rabbit hole or Jean keys or any of that to really feel into what feels good for you.

[00:15:09] For the longest time, no word of a lie in the online space. I was like, there's gotta be an easier way. I can't show up every day on social media, like I just don't have. The bandwidth to do that. And I'm, I have a lot of energy. I'm a big energy type, but I just don't always have the creative juices to pump out content.

[00:15:32] And there's no part of me that wants to be a content factory. And so, but yet all of the rules that I started to, you know, internalize because I was being told I needed to do that. I started to implement that in my business, my online business, because I really wanted it to work. So I, I showed up seven days a week, posted content, seven days a week.

[00:15:51] You know, I created graphics for social media. I showed up on stories and it wasn't until, yeah, 2021, uh, the start of [00:16:00] 2022, I was like, no more. You know what I mean? Like, I'm not, I'm not doing this, um, because I want to speak when I have something to say. That's a natural tendency for me. I don't wanna just speak for the sake of speak.

[00:16:12] Which is another big question I get, Catherine, I don't always feel like I want to talk. I have a defined throat center, so I always have something to say and could have something to say, but um, I just don't want to add to the noise for the sake of it. And so I, you know, I, I don't wanna do that. But people that have a undefined throat in human design don't always.

[00:16:36] Don't have that consistent energy to be talking all the time, and yet they're conditioned to always be talking cuz that's what the world conditions us to do. Produce, show up, deliver, you know, constantly beyond this hamster wheel of of. Seeking, chasing that sort of thing. And so, um, that was another question I had, uh, in one of the workshops I did.

[00:16:58] And I, when I said, well, what's, let me see your [00:17:00] human design for a second, and she had an undefined throat. She's like, I, I have a lot to say, but I also don't always feel like saying it. And I was like, well, yeah, it's, it's that open throat and if you have an undefined. I always say it's, it's definitely 100% more quality over quantity because when you do speak and you do speak with reverence and gratitude and intention, it's gonna be far more powerful than if you just speak for the sake of speaking, or you try to fit yourself into this rigid regime that, um, you believe needs to be there in order to grow your business.

[00:17:41] So, Again, take a moment right now and just start to feel into and just really question, you know, really good exercise is like, you know, just really like asking yourself. Is that true? You know, just asking yourself, do I need to be on social [00:18:00] media seven days a week? That's what so-and-so told me. Is that true?

[00:18:03] You know, is that true? Are there people around and then look for evidence? Are there people around that are successful without posting every single day on social media? You know, I had a very successful brick and mortar business, and I. I didn't sell. I rarely sold. I sold one. I sent one email a month, and I posted on social, but it was usually literally me in the store making wine and then being excited when a shipment came or being excited that I was sampling wine at the store or something like that, or we were draining the barrel or whatnot.

[00:18:33] Literally that's how we sold. And then it was face-to-face human interaction. Now we had a brick and mortar, and that's the way in which we delivered, right? People could walk in and we could have a conversation. It's different in the online space and that you don't have that, um, brick and mortar door open, Hey, how's it going?

[00:18:51] And then the visibility of being in a busy shopping center in brick and mortar, right? It's, it is a different business model, however, Is [00:19:00] possible, right? That's just proof right there that you can create a really beautiful network of people that are on your email is cuz that's what I would sell from mainly, right?

[00:19:09] And, and all I would do was send an update. Here's our new wine in store, here's our new barrels if you want in, let me know. And the phone would start ringing like literally the minute I sent that email. . So my point is, is that there's so many different ways that you can grow your business if you just allow yourself the opportunity to really pinpoint where there's resistance.

[00:19:32] I don't wanna send emails is a really good starting point. Okay. Let's get into the nitty gritty of why you don't wanna send emails, cuz I really don't wanna sit and type eight emails in an email sequence who says you have to type eight, eight emails in a se in an email sequence. , well, every copywriter out there.

[00:19:49] Well, could you not record a video? Yeah, I could. Could, could you send three emails again? It all go back, goes back to the offer too, right? And it goes back to your [00:20:00] marketing, and it goes back to who you'd attracted to your world if you have a really solid offer. and you're doing some really great jobs at marketing to attract people into your world, which is why the wine business was so successful in email, which were the worst freaking emails, by the way.

[00:20:16] They were literally done in MailChimp with, as a copywriter, it's embarrassing to say this, but it was literally done in MailChimp with a picture of wine or something, a barrel or whatever, and literally, I'm not kidding you, the shortest paragraph, like a two sentences, like new wine in store, click here to.

[00:20:35] Here are the barrels. If you want in call this number. Like, I'm not kidding you. It was that basic and simple, but it's because everybody that opted into that email list was very vested in what we were doing because they were already a customer. I did not grow my email list using ads or anything like that.

[00:20:57] I didn't get people to opt into a newsletter. The [00:21:00] only way they were able to a get added to the newsletter was when they made a purchase. So that email list was of customers, people that had already bought and then they were just returning customers, right? It can be that simple. You could create awareness around what you're doing.

[00:21:19] Have people opt in to your newsletter or put your offer out there and have them, anyone that purchased. Then you just work with them to have them become recurring customers. If your business model, um, is set up for that right wine, for us it was, it was like when they were outta wine, they'd come back.

[00:21:38] Maybe your business model doesn't, doesn't do that. But what I'm trying to share with you is how simplify you can make it be, but also how you can really start to investigate and really start to look at. What you're doing in your business and really start to decipher, if I'm over complicating, if I'm just doing this out of obligation, am I, am I doing [00:22:00] something that I really am not natural at?

[00:22:02] And there's a difference about being natural and just being terrified of doing it right. Or there's also a difference of, you know, what's the fastest route to putting this out into the world so I can get what I do in the hands of more people. Without having, having to be perfect. So I was chatting with a woman recently and she was like, I literally freeze when I get on camera and I can see myself on camera recording.

[00:22:26] And I said, then record voice notes. Like at some point, yes, we want to overcome the fear of you being on camera, but if that's the thing stopping you right now from putting out your. Let's work around that because that fear that working through that block and that fear could take a long time, right? It just depends, right?

[00:22:44] It, who knows what's beneath the layer there, but why stop? Why let that stop you? . There's other ways around it. You know, there's other ways to, you know, cut through H where you're going. You don't need to let the fear stop you. Sure, yes. We wanna work [00:23:00] through that at some point, but don't let that hang you up.

[00:23:03] It's similar to email sequences or launches or whatnot, like is there an easier path? I'm working with clients right now that inside Spellbound that I'm. I would love to just direct, try to direct sell this and, and bypass the masterclass and bypass all of that, because why not? You have a very specific offer.

[00:23:25] You have a very specific audience that you're working with and your offers phenomenal right now and sells right now with the network that you have. Let's, let's try to reach more people with it very directly. Here's the offer. , if you wanna buy it, buy it versus all of these lily pad leapfrogging to get to the final thing, right?

[00:23:47] Let's just see if there's an easier route to this one. It's gonna save people a lot of time because you don't have to host a masterclass, you don't have to da, da, da. All the things that go with that, you can just go direct to sell. And then the beautiful thing about it and [00:24:00] their offers are set up that there is a renewal possibility with it, right?

[00:24:04] So, which is why this would work really well. Similar to the wine business, like you can work. Really cultivating that really beautiful network of customers that become recurring customers because your offer is set up that way versus always having to go out and acquire more, acquire more, acquire more.

[00:24:23] It's like, why wouldn't I focus my attention and energy on retaining? The beautiful people that I have in my world, if that's conducive to your offer. Um, one of the other, again, you know, you're thinking about building this business in the online space, um, or if you're a soulful coach, practitioner, healer, that sort of thing is like, , most times your people want they, they want you to show them versus tell them, which again, why masterclass and stuff can not always work that great.

[00:24:53] I'm using the word masterclass, but what I mean by is like talking heads, right? Like you could set up your masterclass in a [00:25:00] way that guides them through this journey with you, where there might be some breath work or meditation or something like that, which then really does show the power of your work versus.

[00:25:11] teaching people why your work is important, right? Why don't you just let them experience it? And if you let them experience it and how you put it out into the world, then they're gonna be far more likely to buy it because they're just gonna cultivate that trust with you, but they're also gonna feel it within their own body of the impact that it's created.

[00:25:27] Um, another really cool way, again, you know, I've done challenges. I've done three day live events. All of it felt like a lot of. To attract people into my world to then sell a little bit off the back end of it. And so it was like, how, again, how can I bring people in more to my world? Um, in a faster, more direct way because why not, you know, um, why have this big, long runway of having to, you know, cultivate relationship, why can't we just get to it?

[00:25:59] [00:26:00] And, and one of the cool ideas that I've been kind of tossing around for myself and I've had conversations with other people about this is like even just a really quick, you know, email sequence. We back to the email sequence that you might not want to do, but it's like five days. I don't know, um, five days to using breath work and discovering da, da, da, or five days to learning to really tap into your intuition.

[00:26:27] or whatever, right? And over five days, you deliver these beautiful emails to them. And it literally could be a meditation that's in the email with a, with a beautiful little love note to them. Or on day two, it could be a video of you just popping into their inbox, like again, get creative, but also leverage your natural gifts and talents.

[00:26:48] if doing video is easier than typing emails, do that. If writing emails and long form emails is far more doable for you than getting on video, then do that, but start to [00:27:00] really pay attention to where there's resistance, where you're like, I don't wanna do this. It's out of obligation. , I'm being told that I need to do it this way.

[00:27:09] Start to question, and even if you're in experiences, start to question the mentor or the coach. If they're a good coach and they're a good mentor, they're not gonna be rattled by it. They're not gonna be triggered by it, and they're gonna probably be really excited in a spellbound. I'm always like, please call me out if you're like, nah, I don't wanna do that, or This doesn't align with me.

[00:27:28] Like, I'm here to support you in building an aligned marketing and sales strategy for you and your business. I'm here to ensure. , you have what you need to grow and scale your business to create content and copy. That is a reflection of who you are. And if that's written great, if that's verbal, great, or if it's a combination of the both, great.

[00:27:50] If that means you don't wanna show up on social, you'd rather show up. On podcasts. Great. Again, there's so many different ways. I have a client right now looking to build a [00:28:00] funnel through a podcast. I have other clients who are doing masterclass. I have other clients who are doing in-person events. I have other clients who are selling directly through Google.

[00:28:10] You know, there's so many freaking ways, so many fricking ways, and if you're unsure about how to do it or which way to go, then then hire support to do that. , but don't hire support. That is going to tell you there's only one way to do it. Don't go into containers that are like, it's, you know, selling you one pathway.

[00:28:33] You've gotta do it evergreen. That's the way you're gonna create consistent income in your business if you do evergreen. Um, you're only gonna really be able to attract people if you launch. So you've gotta do launch. And the only ways to launch is through challenges Masterclass or three day live events.

[00:28:48] No more investing in those types of mentors that are literally selling a cookie cutter approach. Find a mentor that's has the capacity to think outside of the box that has [00:29:00] the capacity to look you in the eyes and meet you exactly where you are and to really get who you are and get where you want to go and to help amplify your vision.

[00:29:10] Versus try to dictate what that vision looks like or try to steer you back into a way that you know is only conducive for them and the growth of their business. So with that, I really hope this episode is somewhat of an invitation to really start to get, uh, have that awareness, get really in tune with it, but also this beautiful prescriptions, uh, permission slip.

[00:29:34] Not that I have to give this to you to start questioning. in a loving and caring way. The people that are in your world that are here to support you, mentors, coaches, that sort of thing, start questioning the pathway that they're selling you or the pathway that they're telling you you have to be. Cuz I, I can't tell you how many people I've talked to over the last five months and it's heartbreaking who are in experiences or containers [00:30:00] that, that are, you know, teaching a method.

[00:30:05] is not conducive at all to their energy. I was recently talking to somebody that, you know, it was like they had to send 50 DM cold dms, um, a week or a day or something ridiculous, and I was like, oh my goodness. Like you're a projector for one. And projector's energy, right, is very different than a Manny or a generator.

[00:30:24] And I'm like, you're, and plus you're going out and getting clients. This doesn't even really work for generators, by the way. We're here to respond in a lot of ways. So going out and getting clients is like, So counterintuitive to our energy in so many ways. And so again, it's starting to really question that.

[00:30:40] But the sad part about it in a lot of ways is that, you know, a lot of entrepreneurs are not well versed in marketing and sales, and why would you be, right? You got into business to do the thing that you love to do, and so you're looking at marketing and sales strategists and whatnot, business coaches for this.[00:31:00] 

[00:31:00] But, um, they're selling you on this one size fits all this cookie cutter approach. And what ends up happening is, which I hear so often is you get into these experiences where it's like, oh, I have to sell in the dms, or I have to sell using Facebook groups, or I have to sell using masterclass, or I have to sell on Evergreen, or I have to sell in launching and it's like this one track mine.

[00:31:21] What I try to do with all of my clients is like, how do we open that up? How do we get rid of the limitation that's put on us? Cause we all have limitation within ourselves. How do we, how do we break and bust out of that to see that there are other possibilities out there. There's other ways you can market.

[00:31:37] There's more simplified ways. There's more ways that really amplify who you are and leverage your natural skills, which is why for me, So much of what I was doing in the online space felt hard cuz it was so counterintuitive to my energy. It was so counter like launching and all of this push energy and hype marketing is [00:32:00] like literally I am so not that human.

[00:32:03] You know, I, and no offense to like aerobics or gym classes that are like hype, hype, hype, energy. That is like literally my worst nightmare. Literally my worst nightmare. , it is the last place I want to be when I'm working out or pushing hard on anything. I don't, I, I personally don't need hype energy in order for me to.

[00:32:24] Implement apply or any of that. I don't need any of that. But I also don't want to use hype marketing and that push energy to sell. And that's what, to me, launching felt like in a lot of ways was this like hype, hype pipe. I've gotta post all this, you know, come to my thing, sign up for my thing. Like, it's so not who I am at the core of who I am.

[00:32:43] And yet I did it because that's what I was taught to do. And then on the back end when the sales were there, they just, it just felt that it. Match the effort I was putting out. Um, and I kept thinking back to my brick and [00:33:00] mortar that was like, I'm doing a lot less energy to sell and yet I'm just selling effortlessly.

[00:33:05] And that's because. People were attracted to the business and the offer, but they were also attracted to me and the energy that I brought to the business and to the community and the customer experience, right? I had this beautiful customer experience and they, they were naturally drawn to that. And then obviously the product was really good.

[00:33:24] And so they would tell their friends about it and they would tell them about me and they'd tell 'em about the store and how it's just a lovely experience and it was just all this beautiful, um, it was just really beautiful. And then I then in the online space, it was like, you want. Dance on reels and, you know, post every day about this masterclass that I'm hosting and push, push, push, push, and hype, hype, hype.

[00:33:44] And you have five more days to do this, and two more days. And there's only three more spots left. Like, , that was so not who I was, and yet I tried to fit myself into that mold and it didn't work. Which is why for me, the way in which I have what I do now [00:34:00] setup works really well because it's on evergreen.

[00:34:03] It's, it's, it's ongoing, which is how the brick and mortar was, right? Like we didn't, we didn't launch products and then shut our doors and lock the doors and then launch a few months later and then shut the doors and then launch a few months. Like we were open every day, you know what I mean? We were open year round, so it wasn't that we were.

[00:34:18] Doing all of this promotion or push energy to sell things. And so when I eventually sort of took that within my online business, There was this like sense of peace and calm because I no longer had to use this hype energy to drive traffic into my business. Um, I, I could set up ads that were running kind of in the background that naturally attract people into my world.

[00:34:44] Sure. I had to build out the front end of that. I had to record a masterclass. I had to create Facebook ads. But once that system's up and running, It's effortless. I have people that book into my calendar. I get to have conversations with people. It's just a really [00:35:00] beautiful system for me and my energy, and also the bigger picture of it, of what I didn't want to do when it came to marketing.

[00:35:08] The last thing I want to do is spend all my time marketing, which is weird for a marketer to say, but it's true. I'd way rather be in client delivery and working with my customers and working with the people in, in front of me and my world, and having real conversation. Than having this like push energy go out.

[00:35:26] And that's just my perspective. That's just what works for me. Um, but I've also seen lots of businesses do really well. The other way, I just know energetically for me, it was like the, literally the last thing I wanted to be doing was being that aerobics teacher that was like, rah rah, you gotta come to my thing.

[00:35:41] It's gonna be the best in the world. Woo-hoo. Like, not my. At all, um, at all. And yet I found myself in it. And so, um, I've now obviously broken out of that, but, but, and, and created a system that is effortless, effortlessly kind of doing the work behind the [00:36:00] scenes for me. Um, and. Allowing me to be in client delivery and allowing me to do the things I ultimately love, which is writing copy, which is creating marketing and sales strategies for people, which is supporting soulful coaches and practitioners really implement, um, these strategies and, and be able to communicate in a way that works really well for them.

[00:36:20] So again, it's, it's pausing for a moment and just tuning back in and just going, okay, I am. You know, I feel really validated when someone tells me I don't need to do push marketing, right? It's like, where else in your business are you doing something that just feels totally out of alignment or doesn't feel right, but you don't know if there's another solution?

[00:36:42] I want you to know there is one. There is so many ways you can market. Um, I have another client that's just crushing it, um, through Google, through Google ads, um, basically driving Google, um, ads to our website and then selling from that, which is one avenue we did with our brick [00:37:00] and mortar, which helped us reach more people.

[00:37:01] Cuz some people will say, well that's lovely Catherine, that you had that email list, but how did, you didn't have that email list when you opened. And we didn't, we grew that list so pretty quickly because word got around where we lived, however, I did run Google ads to my business, which really, really helped.

[00:37:18] And again, I think we paid like 60 bucks a month or something. I'm not saying that that's what it would be for your online business or anything like that, but that's what we were paying 60 bucks a month and we would get new clients in because they would say, oh, I Googled, you know, wine making, how to make wine, and all of a sudden you popped up first.

[00:37:35] Well, yeah, cuz it was an ad. . So they came to our business and then we had really great ratings and reviews through Google. Like we had a lot of five star ratings and reviews. And so that really helped. So again, it's, it's, it's opening your, uh, Eyes up and broadening your horizon when it comes to what's possible for you.

[00:37:56] And if you feel like, oh man, I really don't want to do it [00:38:00] this way. There's probably another way. And if you ever want somebody to talk to or you want, you know, even some clarity on some stuff, just let me know. Reach out, shoot me a dm, shoot me an email. Um, I'm there, I'm in the dms, I'm in my email box. I'm happy to chat.

[00:38:14] Always happy to have a conversation Now onto next week's episode. I cannot wait to dive. To this topic, so be sure to subscribe to the show so that you don't miss when it drops. But we're gonna be talking all around expectations, um, and how that's, that's permeating out not only into the content and copy that you're creating, but also within your own business and maybe with your team, and really how that is impacting and affecting maybe their performance and delivery, but also how it's permeating out into the performance.

[00:38:46] Um, Lack thereof in your marketing and sales strategy, so be sure to tune into that because it's gonna be epic. Cheers. Thanks for listening. We'll see you [00:39:00] right back here next time. You can also find us on social media at creatively owned and Until next time, keep showing up as your authentic self.