BE the Sought-After Entrepreneur Podcast

BE the Sought-After Entrepreneur Podcast

Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!

How to Navigate a Major Life Pivot Without Losing Yourself
BE the Sought-After Entrepreneur Podcast
How to Navigate a Major Life Pivot Without Losing Yourself

Recent Episodes

View all
How to Navigate a Major Life Pivot Without Losing Yourself
285
Nov. 10, 2026

How to Navigate a Major Life Pivot Without Losing Yourself

What if the reason you're struggling to move on isn't because something is wrong with you, but because no one told you that grief belongs in every ending — not just the devastating ones? What if the pressure to "find your next thing" is actually what's keeping you stuck? In this episode, Kathryn unpacks a question that came to her via DMs about navigating major life pivots — the kind that require letting go of an identity, a career, a business, or a relationship. Drawing from her own experien...
Listen to the Episode
Why You Can't Measure Quality Without Data (And What to Track Instead)
284
Nov. 3, 2026

Why You Can't Measure Quality Without Data (And What to Track Instead)

Are you putting in the effort but not seeing the ROI you expected? Are you making marketing decisions based on gut feelings alone and wondering why nothing seems to stick? Kathryn dives into one of the most overlooked blind spots in entrepreneurship — the gap between intuition-led decision-making and data-informed strategy. Many entrepreneurs pride themselves on posting quality over quantity, following their gut, and staying creative, but without a baseline of data, there's simply no way to asse
Listen to the Episode
Why Creative Incubation Is the Missing Step Between Strategy and Sales
283
Oct. 27, 2026

Why Creative Incubation Is the Missing Step Between Strategy and Sales

What if the reason your marketing falls flat isn't your strategy but the step you're skipping before you execute it? What if the pressure to launch quickly is actually the very thing choking the creativity that makes your message land? In this episode, Kathryn pulls back the curtain on a process she learned during her years in the advertising and branding world — one that most online marketing frameworks completely leave out. Drawing on her experience in high-stakes creative rooms, agency con...
Listen to the Episode
The Sales Tactics That Actually Close Deals (Without the Heavy Convincing)
282
Oct. 20, 2026

The Sales Tactics That Actually Close Deals (Without the Heavy Convincing)

Are you exhausted from over-explaining your offer on every sales call, feeling like you're doing all the convincing while conversions stay frustratingly low? What if the problem isn't your sales skills at all but rather a missing marketing foundation that's leaving your sales function to do all the heavy lifting? In this third installment of a powerful three-part series, Kathryn breaks down the critical distinction between the marketing function and the sales function, and why confusing the t...
Listen to the Episode
The Marketing Function: How to Create Desire, Demand, and Urgency for Your Offers
281
Oct. 13, 2026

The Marketing Function: How to Create Desire, Demand, and Urgency for Your Offers

Are your marketing efforts building an audience that loves your content but never actually buys? What if the missing piece isn't your offer or your sales ability but the function of marketing itself? In this episode, Kathryn dives deep into the critical distinction between marketing and sales, and why confusing the two is likely killing conversions for so many entrepreneurs. Using real-world examples from her own brick-and-mortar wine business — including a barrel club that sold out in minutes
Listen to the Episode
Why Your Offer Isn't Selling (And It's Not Because You Need More Reach)
280
Oct. 6, 2026

Why Your Offer Isn't Selling (And It's Not Because You Need More Reach)

What if the reason your offer isn't converting has nothing to do with how many people see it and everything to do with how you're talking about it? What if the very thing you're leading with is actually the thing pushing buyers away? In this episode, Kathryn breaks down the critical layers most coaches and consultants skip entirely when communicating their offer and why jumping straight to what you do, how you deliver it, or even your transformational promise is costing you buyers before they...
Listen to the Episode
View all Episodes