How to Communicate What You Do So That Your Community Sees Themselves Reflected in Your Words

After generating over a million dollars in sales and selling one of her businesses with a single email, your host, Kathryn Thompson, takes an unconventional approach to marketing and sales. So if you're ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry, without having to spend endless hours marketing your business and chasing clients, you're in the right place.

Be The Sought After Entrepreneur Podcast is here to help you ditch the cookie cutter, one size fits all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you're You can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to Be The Sought After Entrepreneur Podcast. And here's your host, Kathryn Thompson. Hey, hey, Superstar Theory, you're tuning in to this week's episode. I cannot wait to dive into today's topic [00:01:00] because it is a juicy one, especially if you feel like you're not. really connected to your audience. And that can really look like, you know, pouring your heart and soul into an email, sending it out, and not getting the response that you want.

Or maybe you're creating content for social media, whether that's for Instagram, YouTube, you name it. It could be any of the platforms. And you're just not getting that two way street engagement that you crave in a lot of ways. And I know that I've been there in my Business. When I first started my business, it was a really hard place for me to be if I was honest, and it was hard because I am such a people person and I crave human connection.

I need it, right? I need to be in conversation with clients, with my community. And it was a really hard place for me to be, which is why I came up with Speaking to the Void. If you've watched my Selling the Invisible training, you know exactly what I'm talking about. It's because I was a lived experience.

I was literally, what felt like, speaking to the void. I was sitting in this [00:02:00] silence. And it is really deafening, right? You don't know if what you're putting out there resonates, if it makes sense, if it's not. People like it if they don't like it. And so there's this like hard place and uncomfortable place to be.

And I had a client recently ask me, you know, how do I create more connection with my audience? And when I dug a little bit deeper, she was reflecting back to me a lot of what I was experiencing in those really early days of my online business. And so I want to share with you here today, one, how I transitioned out of it.

And really what was keeping me from connecting with my people. Y'all that are listening to this podcast, but also what was keeping me in the void and how I coach my client through it. Now that I've lived it, come out the other side of it, but also how I coach my client through it because the way in which she's gonna connect with her audience is gonna look different.

the way that I connect with my audience. And that's the beautiful thing about this. So, let's [00:03:00] dive in, shall we? So, as I mentioned, I really struggled in those early years, honestly. It was this deafening silence, it was this pouring my heart and soul into what I was doing, and not really maybe getting the response or the engagement or the conversation that I really craved.

And there are a few reasons why this was happening, and I'm going to share those with you. So, One of the biggest reasons why I feel like we lack connection with our audience, our community, and with people is for a few reasons. And that has to do with our lack of connection with self and the message in which we're sharing.

So Maybe this will resonate with you. Maybe this won't. And maybe you're already going, uh huh, that's me, right? I don't necessarily feel connected to my message. Um, or I feel like I'm having to put a message out that isn't quite me in order to get results. So, which, is a big part of [00:04:00] all of this, right? And dilution of message, when we dilute a message, I see it happening in one of two ways and sometimes a combination of both.

And the first reason why we often dilute our message is fear of rejection, fear of pissing people off, wanting to sort of fly under the radar, not ruffle any feathers, not be too polarizing, all of those sorts of things. And we do that because we're hardwired to belong. We're hardwired to fit in. So trying to break away from that mold, trying to not belong, is the very thing that's keeping our message vanilla and not connecting and not creating that emotion and that emotional connection that to me is the underlying root of all connection.

And then there's another part of this that I believe happens when we dilute our message. So it's those two things. One of the things is, is that we cut parts of ourself off [00:05:00] and not because we're scared of being rejected or pissing people off or whatever, what will people think, but we actually think we have to in order to be successful.

So you'll see this often. I know when I came out of corporate, one of the biggest things I had to shed from an identity perspective was this whole notion of what professionalism looked like. You know, I felt like I had to be professional. I had been professional my whole career, and then I stepped into the online space, and there was this opportunity to bring back this childlike wonder, this playfulness, this, you know, part of me that, was never really shown in corporate.

But I battled with that because I was like, well, for so many years, you know, I was this buttoned up, prim and polished employee that showed up and did really great work. And now I'm my own boss, so to speak, and I get to do what I want. And there is this fun, playful side to me. That I was like cutting off right and it took time to [00:06:00] really allow that to come forth and to really find my voice in that.

And that can impact the message. And so for me, the reason why lots of times people don't connect when connection isn't there. Whether that's in business or relationship, right? This doesn't always have to be about business, but to me it's the same thing. And when we're not connected, it's often because we're not connected to the message that we're speaking.

And that doesn't always mean the words, right? That can be the energy, and oftentimes it is the nonverbal. It's 93 percent or whatnot, whatever the percentage is now, they might have changed it, but there's a big part of communication that is nonverbal, which means People will start to get a sense of who you are before you ever say a word.

And so that can be body language, that can be, um, you know, facial expressions, that can be just the conviction behind the words [00:07:00] that you're speaking. There's so much that goes in the eye contact, you name it, right? So, um, We have to create connection first and foremost with the message that we're communicating.

So dilution of the message for the reasons I just shared is a big part of why I believe messages tend to fall flat or end up speaking into the void. So when I first started in the online world, like I said, I was cutting parts of myself off. There was definitely parts of myself that were terrified of being rejected and having trolls come after me and all of the things.

There was tons of fear, right? I was somebody who deeply wanted to fit in and belong, and yet I'm a rebel at heart, right? I'm like, how do I break the rules? There's so many, um, interesting things there, right, that I could, that I could unpack. But that, that's what I was doing in the early days. Then there's this whole other piece of being connected to the human.

So if we're not connected to the human that we're wanting to connect, [00:08:00] like to speak to, and we don't understand where they're coming from, and we show no empathy towards that, it's going to be really hard to connect with them. And what I found, For myself and what I find oftentimes is that we don't spend enough time just having conversation.

So when I first started my online business, I just started to put out a message and a message that I thought was going to resonate, right? And yet I hadn't really had in depth conversations with people to really fully understand what it is that they wanted. I never had those conversations because I was new, which isn't a bad thing.

Right, this isn't a bad thing, but there is a level of expectation sometimes that gets that distorted. We think, Oh, I should put a message out there and it better go viral in a day. You know, it took me two years of business to work with clients, to work with businesses, to fully understand where they were [00:09:00] and, and what, what the problems that they were facing and all of that in order for me to really craft a message that resonated with them.

Right? That, that they could say, I feel like you understand me, or I feel like you're speaking my language. That took me two years of working with clients. And so that's another big piece of messaging that I think often gets overlooked. And so there's the dilution of message, but then there's the whole idea of like, if you want to connect with somebody, and you want to be able to connect with Speak to them in a way that they see themselves in what you're doing.

You have to be able, you have to talk to them. And if you're sitting there going, well, how do I do that if I can't even get clients? Then you've gotta reach out and have conversations with people, and that might be free for a while. Right. That might just.

and see the types of questions being asked, get curious about that. Don't pitch people, don't try to sell them, don't try to say, I have all this advice that I can give you, [00:10:00] but just get curious. Because oftentimes when someone asks a question, there's an underlying root thing there that's below the surface of the question.

So get curious. Not taking a question at face value, but getting really curious to understand what it is that your people ultimately want, desire, what they want to avoid, all of those things, what motivates them, right? That takes time to cultivate. If you're new in business, if you're selling a new offer, what Um, and maybe you have years of mastery.

Like I came out of corporate, 15 years of corporate. I could have came into this world going, I'm a know it all. I know everything about marketing, but I had never had an online business. And I was, I had never done this type of work with these types of businesses. So I, there was a lot of learning that I had to.

be open to, right? So my biggest issue, I think, was the dilution of message. Number one, I was diluting the message. I was cutting parts of myself off. I wasn't really [00:11:00] speaking what I wanted to say. I wasn't trying to see how I could innovate the industry that I'm in. None of that. Now, the shift that I've made has been looking at the industry and how can I improve it?

And again, that took time, right? Because I didn't know what I didn't know. And I was coming into it thinking, okay, this is, this is how we do things. So it took some trial and error. It took a couple years to get that message to a point that I could really connect with people. And then there's a third piece here that I think often gets missed.

Maybe Overlooked, and there's probably more if I'm going to be honest, but this is a big part of my journey is that that embodiment of the message, and by embodiment of the message is meaning that I'm living the message, and it's not that I was like not truthful in the message, it's just that I was looking outside of myself on how to message, I was looking outside of myself on [00:12:00] how to create connection, I was looking outside of myself on how to Market in a lot of ways, and I definitely fell into the trap of doing and mimicking what other people were telling me worked.

And so there was a disconnect or incongruence with the message, just in general, because I wasn't embodied right. I wasn't. probably maybe didn't have the conviction, maybe didn't have the confidence, or there was just that underlying nonverbal, right? Of like what I was saying and the way in which it was coming out because of the strategies and the frameworks and the templates I was following weren't in alignment with me.

And I was bothered by that for the first two years of business for sure. When I started this podcast three years ago, that's when I was on the cusp of. I don't really want to do it the way that everybody's telling me to do it. And I started to get really inquisitive and curious about what is [00:13:00] it about traditional marketing that I don't jive with.

And all of these questions that would come up in my reflection, I would get curious about is that, is this my ego just trying to be a rebel to distract me? Or is this legit a way I can impact the industry? Again, This took time. So the embodiment, the dilution, the not even connecting with people, just speaking at them, right?

Which is, I think is something that often happens. We just, we are experts and masters in what we do. We've maybe been doing it for years. And so we just start to talk, which again, I don't want you to sit here and think, Oh man, I'm doing it all wrong, because I want you to know that my transition in my own message and me really living it was me breaking free from a lot of the stuff that I knew I had to go through.

Like, I had to go through all of those things in order to [00:14:00] land into my own voice and land into what it is that I really want to share and how I want to share it. I had to get over the fear of rejection. I had to get over the fear of ruffling people's feathers. I had to handle the whole people pleasing element of things.

I had to heal a lot in a lot of ways. I had to shed a lot of the identity. that I had been carrying for decades, right? The corporate employee. There's a whole identity wrapped up into that. And then the corporate marketing and sales expert. There's a whole identity wrapped up into that, right? What is a right way and a wrong way of doing things?

What is the professional way to do it? You can't create a brand and bring all the parts of who you are. You've got to niche down. You've got to get really specific. You can't have a business this way. You've got to sell this way. I mean, there's so much noise and distraction. that then again totally impacts the message that you're putting [00:15:00] out there because we don't trust the message.

We're not connected to our own inner message and that to me is the basis of connection. If you're just putting together content and copy for the sake of it, to check something off a list, to put it out there because you got to email your list, like all of those things are going to be felt. That's the nonverbal, right?

Are you communicating just for the sake of it? Are you communicating because you told yourself that you would stick to this 30 day plan? Are you communicating because you were told that you need to post five days a week? Are you communicating because You have to make some certain sales target every single month, or you're not worthy, or somehow you're not a good business owner.

All of that energetic vibration comes through your non verbal. There's a neediness that can come through when it's like, I gotta make the sale. Right? [00:16:00] I gotta say something to get somebody to do something to make the sale. There's this energy there. And to me, and I've said this on another podcast, genuine connection doesn't happen when we're trying to get somebody to do something.

It doesn't happen. So that's where we've got to get curious, right? About how it is that we're connecting with our people. If you're feeling disconnected and you're feeling like you're speaking into the void and you're wanting to create more connection, the first place we need to start is how connected are you to your message?

How connected are you to the way in which you're showing up? Is it congruent with what you want? Is it congruent with who you are? Is it congruent with your values? Because if you're just doing something because it's, because somebody told you it's going to get you the best results, you better believe your audience is going to feel that.

There has to be truth in the message. Which [00:17:00] brings me to my second point, because I truly believe that connection happens when there is truth. when there is a level of vulnerability, a level of intimacy, and a level of truth. And when my client asked me, how do I create more connection? This is one of the things I coached her through.

And what's interesting is that word vulnerability, that word intimacy, can make people feel uncomfortable. Because I know for myself, When I hear the word vulnerability, or when I used to hear the word vulnerability, I would think and I had this belief that I had to like bear my heart and soul on the internet for people to connect with me.

And I also had the belief that I had to have some rags to riches story that I was rock bottom and now I've transformed and I had, I didn't want to do either of that. I didn't have a rock bottom story and I didn't want to bear my heart and soul on the internet. I am somebody who wants to share and be truthful [00:18:00] in that and share in a truthful, ethical, integral way.

And I, and vulnerability for me comes from sharing truth and being truthful about the reality of growing a business, right? That not painting it with this, this brush of like, it's all roses and butterflies so that it takes work. It takes effort, all the things I'm sharing with you, everything and all this work has taken me time.

has taken me effort, it's been really frickin uncomfortable. Like, think about shedding an identity. Being that person for 15 years was something I was so comfortable and used to. And we don't talk about this enough, in my opinion, that when we transition and shift identities, or shed identities, or let parts of ourselves go, There is a level of grief that happens.

There is a level of fear and doubt that happens because we're leaving this comfortable place of what we're known for. And [00:19:00] we're going into this unknown. And so all of this takes work and effort. And this is a lot of the parts that I don't think we talk enough about. about, right? We just don't. And the other piece of this is, is that that to me is what creates vulnerability from my perspective.

But some people have a rock bottom story and they can share it, or they have this really unique, crazy story that they can share that might have come with a lot of trauma and different things. There's no right or wrong. And this is what I want to share with you, because when I was coaching my client through this, I said, I could tell that the vulnerability and the intimacy piece was like, well, I don't, I don't really know like how to do that.

And it wasn't that I was telling her that she needed to do that, but she was like, I'm more inclined to share truth. And I laughed and joked and I was like, You must be a Libra. And she goes, I am. And I kind of laughed about it because I'm a Libra as well. And when I [00:20:00] hear that, I'm more inclined to speak truth to things, to show a variety of different perspectives, to kind of like lift the curtain up behind the scenes of like what it is really like and show all facets and angles.

That's such a Libra thing, right? But does that mean we want to bear our hearts and soul on the internet? Not necessarily. But it still creates vulnerability and intimacy because when we speak truth to things, when we show up and speak our truth, that creates a level of intimacy and trust and vulnerability.

It takes a lot of vulnerability to speak truth. And I think that's the thing that we don't often think about. We think that it has to be this really deep story and whatnot, as I mentioned. In reality, the courage and the bravery it takes. To speak truth into things is huge. Think about that, right? Sharing behind the scenes of the business, sharing parts of why you struggled.

You know, me just sharing at the early [00:21:00] stages of my business that I struggled with speaking to the void, and I'm a marketing and sales expert, like, I should know better, right? I should know how to do this. I figured it out, and I came out the other end of it, which is what I'm sharing with you now, but that can, You know, if, if I didn't, if I wasn't rock solid in who I am and what I'm here to do, and if I didn't have the conviction that I know how I support people and how I show up to support people, I might be terrified to share this story because, oh my gosh, what if people think I don't know what I'm doing?

What if I'm an imposter, right? I've overcome all of that, which is why my message is so rock solid because it's a lived experience. I can't fake it. What I'm sharing with you right now and how I'm showing up on this podcast, I don't have a script in front of me. I'm not following anything. I'm just speaking my truth and whatever is coming out right now is my truth.

I can't fake it. And so why I'm sharing this with you is [00:22:00] because the intimacy, the vulnerability, and the truth aspect of it is the thing that's going to really connect with your people. And when we can put truth to what it is that we're doing, when we can speak from that lived experience in a lot of ways, when we can showcase that in a lot of ways, that creates that connection.

The reason why people say I feel so understood, I feel so seen, and for the first time I feel like someone's speaking my language is because they're your people. The reason why people don't do that is because somewhere along this pathway that I've just shared with you, you're diluting that message.

You're, you're hiding parts of who you are. You're not letting people see you. There's a, there's a, there's a wall that's put up or you're trying to mimic what other people are doing. You're looking at the strategies that they're saying are the best strategies in the world. You're, you know, looking at the way that they [00:23:00] communicate.

And you're trying to replicate and mimic and not from a copying place, not from a copying place, but just from a like, Oh, well, that works for them. And I see this a lot in messaging, right? I see this a lot in messaging, people that I've followed for years, that will say, you know, that they're doing one thing.

And then all of a sudden, this message comes out that's very similar to what seems to be working. And oftentimes that's the tangible results, the big grandiose promises, right? Someone saying, I'm not gonna, you know, sell you big money wins. And then a couple months later, they're selling big money wins.

There's an incongruency there, right? In my opinion, there's an incongruency. And again, I don't know the inner workings of everybody behind the business behind the scenes. But I do know that, I can see and sense in people's messaging that there's this replication or the mimicking that happens that this angle or this hook or this audience or this thing, right?

Trends, people jump on [00:24:00] trends all the time. We see it, you know, all of a sudden ChatGBT rolled out and everybody's a ChatGBT expert showing you how to create content on ChatGBT. And it's like, It literally just came out. People were joking, there was memes about Threads. When Threads first came out, it was literally no word of a lie.

Within the day it came out, people were saying, I'll teach you how to attract clients on Threads. And it was like, there were memes about it, because it was like, it literally is in its infancy. And now people are experts at it. Like it just, again, there's the incongruency there. Right. And so it's, we can hop on trends because we think, Oh, we'll just ride the trend and make a ton of money and that'll work and all of that.

And for some people that works, but if you're in my world, I'm guessing that you're more after and more motivated by doing really meaningful work that impacts people's lives. And so. You're not necessarily jumping on these trends, but what I'm why I'm sharing that is because there has to be congruency with the message.

If you [00:25:00] want to create connection with your people, there has to be congruency with that message. And that starts with you on the inside, right? That's what is being reflected. from the inside out, that speaking and living the message first and foremost is living that message and then connecting with your people, right, through that lived message.

Because here's the thing, and I know this to be true, that if I think something and I'm struggling with something, and I have a problem with something, or I'm starting to question the way that we do things, I can almost guarantee, collectively, in the collective consciousness, somebody else and probably multiple other people have had that same thought and belief.

And so, it's, again, it's not about trying to manufacture or engineer those thoughts and beliefs. It's like, what thoughts and beliefs are you having that your [00:26:00] people and your community aren't even willing to address or put into words? So, I know many, many people. way before, um, I ever put out a message about niching down, right?

That nuance is your niche, which is something I often say, that the nuance is your niche. It's not about picking a label or trying to fit people into boxes. It's, it's understanding people on a nuanced level. People were like, wow, oh my God, that makes sense. Tell me more. And the reason is, is because for years and years and years, people struggled with niching and that's where a lot of business owners get hung up, especially if you're selling the invisible, because it's like, I don't, I can't just niche and label people.

Like, my people come to me and get these deep transformations, and sometimes the transformation happens for years after we work together, you know? And so it's like, how can I put that into a niche, let alone a tangible result, in six weeks? [00:27:00] When I'm doing deep, deep healing with people, and that can look so different for everybody.

And I so understand that because people that come into Spellbound, you know, it's oftentimes I'll get asked, like, well, what are the tangible results? Or like, what's the monetary Hum results that people are making, or what is people's financials at six and 12 months? And I always find that to be a really interesting question because most people that come into Spellbound, they get epic results, but their results look so different.

And people would look at me and go, well, you're selling something tangible. And in some ways I am, but in some ways I'm not, because the work that I do is all about helping people tap back into their intuition. And. So that they can live their message instead of try to manufacture and engineer one, which is two very different things.

When we're living our message, we will connect with people innately. You [00:28:00] can't fake it. It's electromagnetic. It literally is something that just happens. It's like I, you, you, there's this deep connection. It's like, I've known you for years. You get me, you're my people. But when we're manufacturing and engineering a message and we're not living it, there will be fractured connection because people will feel it, right?

They'll go, something seems off or that doesn't quite land or, oh, that's not really me, right? Or they're like, I'm actually this person over here, right? I'm the person that likes to talk in memes. We, we joke in Spellbound because most people that come into Spellbound are like, I love talking in memes or GIFs, you know, like if I could just go back and forth and I have a friend of mine in the DMs that I literally, we just send reels back and forth of memes and GIFs and things like that.

And we just communicate like that. And it's hilarious, but people that communicate like that just get it. And those that don't are like, I don't, I don't get it. And that's fine. Again, it's about living the [00:29:00] message. If we're living our message, that's where we create deep, deep, deep connection with our people.

It's when we're not quite living our message because we're scared or terrified of what people will think, or that we won't fit or belong, or we'll be rejected and not accepted, or We're cutting parts of ourselves off because we believe we have to fit into some mold, that the multi faceted array of who we are, the playfulness, the childlike wonder, the goofiness, the quirkiness, the weirdness, doesn't fit into this professional business owner CEO identity that the Somewhere along the way, I adopted for whatever reason.

Right? And that could be because you came from corporate or you took a certification and the certification told you how you needed to be and act in order to be a really great life coach, or how to be a really great healer, or how to be a really great mindset coach or whatever it is, right? We get conditioned all the way along of what is the right way to be.[00:30:00] 

And so what I help people with in Spellbound in a lot of ways is how to live their message so that it becomes so innate that people are just naturally magnetically attracted without people saying a word. And then we add words to that that are so, so congruent with who they are and what they stand for and what their offers are here to do, that it's like, oh, magic, right?

People just start to show up into their world and the right people. It's not about quantity. It's not about pumping out quantity content and attracting people for like three cents a lead or 90 cents a lead or whatever. It's about quality people that are, are actually wanting to work with you and buy from you.

And that's what we do in Spellbound. It's leading with that intuition. It's living the message of reconnecting back to what their creative expression is. And then. How do we put that into a strategy that is you so that people just come into your world, create that foundation? And [00:31:00] so when people ask me for this big, tangible result that, you know, what is your strategy?

I had that question recently. What is your strategy? I'm like, I don't have one that I'm prescribing you. Like we work together to co create that and I don't keep track of my clients financials. I'm not an accountant, right? I'm here to help people articulate the value of what they do in a way that's so potent that has people wanting to work with them without question.

And so I'm sharing that with you because While it can look like I sell something very tangible, in a lot of ways, I do sell the invisible because I'm helping people reconnect with their intuition, and that transformation looks so differently for everybody, right? Some people, you know, Like, that happens quickly.

Others, there's lots of healing that has to happen. There's lots of unpacking of perfectionism, lots of unpacking of comparing [00:32:00] ourselves to everybody else, or needing the validation, or connecting what we do to our own self worth and not enough ness, which I'm so familiar with. And that journey looks differently, and if you're a healer, a soulful coach, a heart led entrepreneur, you know this.

You know that that journey can look, like, completely different. Some of the things that people will say will be like, I finally feel like I have my voice and I also have a unique perspective about things, which is like a massive win, because when you know how to live your message, when it's not manufactured, when you're not trying to mimic or get it right, or fit some mold or avoid persecution, Then, like I said, it just becomes this magnetic attraction.

And that's when connection happens. At that point, and when you can create connection with your audience and your community, you build know, like, and trust really quickly. And again, sometimes it's with [00:33:00] Less words, you know, I have a client right now who has this beautiful ad that we put out and it's four words I think and just imagery from this to this and then there's this beautiful imagery Depicting what they're going through right now and what they can experience and it is a really potent and powerful ad With very little words, but the thing is is that she's living her message And that's why it's working in a lot of ways, right?

She's living her message. It's fully embodied that what she's selling is what she does, right? She's not trying to sell something that works. She's not trying to sell something that's trendy. And she's not trying to sell something that some coach said, is the thing, right? She's so connected to the mission behind why she's doing it that there's just truth that just comes out of her when she talks.

And that's what we, that's what I help my people with in a lot [00:34:00] of ways, right? Is to how to live that message. And you might be thinking, well, I are, I am living my message and I can almost guarantee you that there is parts of you that could be amplified even more because even me, there are still parts of me that I'm like, Oh, I'm probably playing a little bit small here.

Probably could get a little bit more polarizing here. I could probably, right? Again, it's a work in progress. It's something we're always constantly working on. As soon as you get to that new level, there's this new belief or new pattern that can be easily formed depending on who you have around you, the conditioning, the trauma, all the things that you bring to the table.

And that is why, in my opinion, you can't fit yourself into a cookie cutter, one size fits all messaging framework or template. It's why grandiose promises, in my opinion, never work for people that are selling the [00:35:00] invisible, because they don't know what they're doing. I look at Selling the Invisible like the iceberg analogy, right?

You've got the tip of the iceberg that's pointing out of the water, but then you've got this big depth of the iceberg below the water, and there's that saying, as above, so below, right? Because to me, Selling the Invisible is the below. It's the inner. It's the stuff that we don't see, the stuff that we often don't talk about because we're terrified to talk about it.

It's, it's shedding light on the shadows. It's, you know, turning the unimaginable into a tangible result. It's talking about trauma. It's getting really deep there. And so if you're selling the invisible, I often say is the level of trust that's required to work with you is that much more than somebody, in my opinion, that's selling something like how to set up your Facebook ads or how to quickly use QuickBooks, right?

It's, It's so deep. And so the level of trust that you need to cultivate, which all [00:36:00] comes down to connection. So if you're not creating connection with your audience, to me, this is the place you want to start is to really start and look at where am I diluting my message? Where am I maybe trying to fit into a preconceived or protocol or framework that somebody told me?

Where am I trying to create something maybe even that mimics? or replicates the trends we're seeing in the industry right now. And how connected am I to my people? Like, am I putting in the effort to get to know them, to connect with them, to have a conversation with them? Or am I just talking at them? Am I pouring my heart and soul into newsletters and social media posts, and I'm doing that from a place of the expert, right?

The that knows what they need in order to achieve the thing that they want. In reality, we haven't even had conversations. I had [00:37:00] hundreds of conversations. Hundreds of conversations. And all those years, those two first years, my message took new forms. All of the frickin time because I was constantly evolving was constantly learning was constantly growing and I was constantly healing and shedding and so there was this foundation that I was building along the way but it took time and I'm not saying that it'll take two years for you I'm just saying that I know that that's the process that I took and so when I say to my clients and coach them through this is, obviously can fast track some of it because there's an awareness.

Oh, I'm totally diluting myself. Oh, I'm totally overexplaining myself because I don't think what I'm saying makes sense and I've been misunderstood my whole life. Oh, I'm not bringing out the quirkiness and the weirdness because I'm terrified that people just won't get me. Or a big one in the soul and the invisible is [00:38:00] that there's people that are very intuitive, very spiritual, very connected, and yet they're terrified to really show that because of judgment.

I don't want to sound too woo woo y. I don't want to sound crazy. I don't want to sound out there, right? And that can limit people from really showing up in the way that they want to because we're putting a limit on the message. We're trying to box in the message so that we don't ruffle feathers, we don't piss people off.

We make sense to people and I'm not saying that you, you can't, I'm not saying that, you know, you can just say whatever you want and it's going to resonate. Like you've got to think about who you're connecting with, right? And that's a big piece of it. So with that, I hope this episode has helped you. One, understand where the disconnection, in my opinion, starts in the message and how to really overcome that if you feel like you're speaking to the void or you feel like you're pouring your heart and soul into your content and [00:39:00] it's uber valuable and you're not getting that two way conversation happening and it's depleting you, which If you are somebody who loves human connection and loves conversation and really sort of needs that in a lot of way to like keep your energy afloat, which I'm like that.

I'm a four line in human design. I need community. I need to talk to people. And if I'm not, it's a struggle for me. And so, you know, I understand that perspective. Or, or if you think like, it makes sense in my head, but when I put it out there, it's not getting the response. And so maybe it doesn't make sense, then I really hope that this episode has helped you sort of ground in some things that you can kind of start doing now, but also helped shift your perspective a bit about why messages in the first place fall flat, or why they don't.

Or there is a disconnect with the person you're trying to connect with and it boils down to the things I shared with you here today. So with that, I'm going to leave you but If you have [00:40:00] any questions, if you found this helpful, pop on over to Instagram at Creatively Owned. Shoot me a direct message, ask me those questions, share that this has been helpful, and I'd love to hear from you.

Cheers. Thanks for listening. We'll see you right back here next time. You can also find us on social media at Creatively Owned and online at creativelyowned. com. Until next time, keep showing up as your authentic self.