How to Unlock the Hidden Parts and Power of Who You Truly Are with Tracy Yates

Hey hey, Kathryn here! I’m so glad you’re tuning in. If you’re new to the show, welcome. I’m so glad you’re here. If you’ve been around for a bit, you know I’m all about keeping it real with you. Showing you all the sides of entrepreneurship (& life). I mean it’s all connected, right? 

Tracy is the secret weapon to unstoppable paradigm-shifting entrepreneurs and conscious leaders who’ve reached success but know they’re meant for more.

She’s a way-shower and trusted advisor to high-achieving seekers in pursuit of a higher frequency of success and consciousness in life and business. Tracy is known for her lightning-speed transformations and uncovering the hidden stories, energy and parts of you that stand in your way of soaring beyond your current vision.  Her greatest gift is to see underneath your layers and hold multiple higher perspectives at the same time to move you into new heights of business, relationships, income goals and consciousness.

So without further ado let’s welcome Tracy to the show!

Kathryn Thompson  00:02

Hey, hey, I am super stoked to have Tracy on the show today. I know I've done a bit of intro, you are sort of a secret weapon, as I like to call it. So I'm just going to turn it straight over to you, Tracy. So you can introduce yourself, let our listeners know who you are, what you do and who you help.

00:19

Yeah. Hi, Catherine. Thanks so much love to see you. Um, so yeah, so I love the secret weapon, because I really truly am, you know, sort of a hidden gem. And my work is pretty unique and special. So, so I really help high-achieving entrepreneurs, leaders, and trailblazers, who want an accelerated path to really reach new heights in not only their business but relationships and expanding their consciousness. So you know, they're tired of short-term surface-level results. So that's, that's pretty much who I serve, mostly, I mean, most of my people are on a path. That is probably not, you know, they're tired of doing it the way your air quotes supposed to do it. And they're looking for, for a different, better way. And so I, I created a holistic approach that really addresses all parts of us calling out for expansion. So that's the mental, the emotional, the energetic, and the spiritual. Absolutely, to recalibrate, and upgrade our entire system. It really supports and instantaneous results and

Kathryn Thompson  01:55

outcomes. Yeah, and, and you keep saying instantaneous, and instant. And I know in the online entrepreneurship marketing world. Some people might hear this and kind of instantly roll their eyes instant, there you go, because they've heard this over and over this promise of I can help you make 30k in 30 days, or I can help you transform your business overnight, right? There's that instant gratification, overnight success. And so I want to talk a little bit about that. So that, you know, our listeners aren't going oh, great. She's my key to like instant success because you also couple that with long-lasting, right, right? The people that you work with are tired of like the surface level of getting may be the breakthrough of having maybe instant short-term success, but you're really here to help people get long-lasting instant success.

02:50

Yeah, and I struggle with the word instant, too. And, you know, I, I really had to take some time to really own that. And I've seen it all the time with all my clients, but, but because it's kind of such icky marketing, if that's a word marketing tactic, I had a really hard time with it. Right. But, it is rapid. And the reason why it's it is lasting as you said, is because it's a transformation from within. It's not using external strategies, and tactics, working on your mindset and changing your thoughts. It's a deep transformation from within. So yeah, that's why it's instantaneous, it goes across all parts of us.

Kathryn Thompson  03:52

Yeah, cuz the pieces, you know, the modalities that are out there, and a lot of ways are either external, right, a strategy that someone's selling you saying, Here, apply this strategy to your business, and you'll be successful? Or that mindset, if I just reframe my thoughts, if I rewire my subconscious, you know, that's going to be the answer to my solution, when in reality, it's deeper than that. But why is it deeper than that? Like, what is it that's deeper there? What are the layers?

04:21

Yeah, so So I think we can all agree, we're more than just our mind. Right? We're more than just our energy. We are multi-dimensional, complicated beings. Yeah. And we have many energetic fields. It's not just the auric field, which people talk about. At LNS, you probably, you know, have heard that before. We have multiple levels. And within each one of those, I call them I call it our entire ecosystem. So in each one fields, live, energetic residue, imprints from the past, unprocessed, you know, from unprocessed past from things that aren't even ours, if you can, believe it or not, yeah, pass down through our, or ancestors. There's, you know, there have been studies, that generational conditioning beliefs, trauma, big T, little T trauma can be passed down 14 generations. It's crazy. And you know, and when I do my work, I'm also going to the core of the issue of the limitation. I'm, you know, always I kind of, I'm sure you've heard me say this before, but I talk about the onion. Yeah. And there's layers. And so if you're attacking the onion, if you will, from the outside, you're just getting the consequences of the limitation. But I go directly to the core, what created it, and we restore that, and it it was and then it restores all the root system that's showing up across all your fields are

Kathryn Thompson  06:32

amazing. So to put the consequence into words, let's do you have an example like an actual example, maybe of a client or something where it's like, they were dealing with the consequence, and slowly peeling that layer, but it wasn't lasting? And then it was like, what's the root? What's an example of the root limitation? Let's just say that needed to be cleared or healed or restored?

06:59

Yeah. And I and I will say, I don't consider myself a healer. Yes. And because I feel that healing, and talking about healing in that way, is a really an empowering way. And it kind of eludes to that you're broken. Yeah. And nobody's broken. So, um, and so I really kind of view myself and my work as more as an expander. Yeah. And an activator. Well, I'm activating you, I'm opening the doors for you. So you can see them instantly as I do. Yeah. So So going back to your original question, sorry, I cut you off there. But it's all good. But yeah, let's see, I'll take an example. So I have a client, she's, she's brilliant. She's driven. She's smart. She's successful. And she was just really stuck about how to scale her business even more. And, you know, it was gonna she had to be more visible, she had to speak on stages. She had to, you know, be more visible, right. Yeah. And, and she worked on media training. She worked on reframing her mind. Right, like thinking in, there's all these different tricks about if you get on stage, and you feel uncomfortable, you think this way, and you treat people in the look at the audience this way, etc. Right. And it was like she couldn't get past it. She couldn't get past it. And she did all these external things. Yeah, try and get her to be confident to be Uber, Uber competent. And none of them worked, because she had this deep-rooted fear of being seen. That actually came from six generations back from her ancestors.

Kathryn Thompson  09:19

Crazy. Yeah. Crazy. And she would never have been able to no matter how much outer work she did, because likely and I know we've chatted about this not on the podcast, but we've chatted about is that most of the people you work with, have a deep-seated fear, but they don't know they do. They're not because they're confident. They're high achievers, they've experienced success, and they're like, I can just learn what I need to learn to get on stage and speak. I just need to learn how to make more money in my business. I just need to apply the strategies, and likely they've experienced success but not the level of success that they want and they can't figure out why. So there's this content US education knowledge mastery happening. And it's like what's going on? And like you said, there's this generational fear that's being passed on that's like hidden within them that they have no idea. And it's like you've spotted that block that they didn't even know was there or even on their radar of something that needed to be cleared or restored?

10:21

Yeah, yeah. It's, it's most of the I would say I was 99% of the time. Yeah. I find things that people have no clue are going on. Because again, it's the core, you know, we've all lived, many, many lifetimes. So there's all this past lifetime stop. There's the ancestral stuff, there's this life stuff. It also there's like leftover vibrational revenue. You know, clearing energy is great if if you want to feel good quickly in the moment, but clearing is not restoring, and it's not upgrading. And that's a big difference. And, you know, I think a lot of these existing modalities are linear. So if I'm a subconscious, you know, reprogramming expert, and you have to work on your subconscious, I'm not saying that's unimportant, right. But if that's my lens, that's what I focus on. I am not looking at the other impacts that are going on and affecting you. They can't see it.

Kathryn Thompson  11:41

Yeah. And you use the word restoring and upgrading, right. And because I think, you know, like you said, energy clearings in the moment, it's almost like the band-aid solution, right. It's like it made you feel good today. And it might make you feel good tomorrow. And it might make you feel good the next day, but then all of a sudden, you're back in that pattern or that loop. And you're just repeating the same thing over and over again, or maybe you felt good for six months, and got, you know, up-leveled your business or whatever. And then all of a sudden, you were brought back at that same level, again, you're like, how did they get here? Like, I feel like I've already conquered this, or I've already like, went past this. And now I'm back down where I am. And so you talk about restoring and upgrading. So what is that?

12:25

Yes, so So when I say restoring it's, it's different than clearing clear something. It's not fixing it, if you will, right. It's removing it temporarily. So if you go to the core, the origin of the challenge, right, like we talked about, you're restoring the original wound. Yeah, essentially, the original trigger. And it's kind of crazy, because, you know, when I, you know, as a business owner trying to get my clients to express what they experience, sometimes they can't express it, because it literally happens in the moment. And they almost like forget it was even there.

Kathryn Thompson  13:15

Yeah. Yeah. Which is so powerful, right? It's like it didn't even exist, right. It's like, it wasn't even an issue. Like it was. Yeah, it was like it wasn't even in their radar. And now it's completely gone from their radar. And they're, they've moved on. That's why it's so rapid, right. It's so instant. That kind of just happens. And it's can be hard to explain in words, in a lot of ways. Yeah. Yeah. So how did you get into this work?

13:47

Well, I have not been doing this work my entire career. So it definitely was not something that was on my radar. So I, I've been an entrepreneur for 20 years, I founded an agency working with the world's biggest brands like Google, Disney, Amazon, helping them market their brands. And I built it to a multimillion-dollar business. You know, and I had a good life, right in traditional terms of success. Yeah. I could have kept on going, right. But there was just I was uninspired. And there was just this inner drive that said, this, isn't it. There's something else and, you know, that's a scary place to be in you. I've spent my entire really you know, adult career building this business. And all of a sudden it's like, well, this, this is Yeah, um, and what is it? I had no idea what it was. So I think like most driven leaders, right, the people that I work with, they see it all the time. You go kind of on this seeking journey, I'm gonna fix this because we're expert solution. You know, we find a solution, we're problem fixers, like we can do that in our sleep, right? Yeah. And so we, we kind of attack that part of us too, in the same way, which is what I did. And it led me really on a path of studying shamanism, studying neuroscience. And it gave me a really good foundation. But as I was on my own journey, to this growth and expansion, that's when I realized some all you know, these existing modalities, they're linear. And I was guided to create this work. Most of it is channeled, I have been self taught by the universe, you know, by day, I was CEO. And by night, I was a student of the universe, I love it. Which was pretty mind-blowing, to be honest, you know, and it took a lot of courage to follow this, this path, that I didn't have all the answers, but I just knew it had to be done.

Kathryn Thompson  16:36

Yeah, yeah. And it's so fascinating, because I think that's one of the biggest fears a lot of Highly Successful People will have is the fear of making what looks like a very drastic change in your life, right, going from working and managing and running a multimillion-dollar marketing agency, and dealing with these high-end brands to literally trusting the universe and what it's delivering, and not having all the answers mapped out and not having the certainty so to speak, and just putting full trust into that path. So what is an experience with you like then, right, because if a lot of what you do is channeled, a lot of the stuff we see online is, you know, step by step process. It's like, follow these steps. And you know, this will work and sit down and meditation and do this, these things. But a lot of the work you do is not that way, because it's dependent on the people that come into your orbit.

17:39

It is and there's no doing. Yeah. And I think that's, that's the really beautiful thing. I'm doing the doing really, we're doing it together in the moment, I would say it's a collaboration. But there's no doing, there's no learning, there's no like learning this system and learning this process or going away after we meet and do X, Y and Z because it's really its activations. Right. And that's why I go back to the activator piece because it's a, it's an activation in the moment. And then the journey we take is, is trusting the universe, but it leads us down the exact path you need. So I know that can be really kind of like, hard for a lot of people to wrap their head around. But again, I feel like that's why it's also so potent because we're really just bucking the system. And, and you also my clients, they are putting them they're putting trust and belief in themselves as well as me. And that's the difference.

Kathryn Thompson  18:54

Yeah, and the fact that there's no doing right is like, it's not like, you know, it's gonna take hours of homework and which is what we're trained to do. And a lot of ways it's like how we've achieved a lot of success in our life is through the doing. And so I want to talk about this like a higher frequency of success because you attained that traditional level of success. And on paper and from the outside looking in, yeah, you had a beautiful life, you created this beautiful business, but it was what traditional Lee we say success is right? What you're trying you're rewriting this whole higher frequency of success and helping entrepreneurs or helping high-level executives, experience this higher level of success. So I want you to share a bit about what that is and what that looks like and how it's different from traditional forms of success.

19:52

Yeah, well, I think, you know, we can both agree that the world is changing rapidly. Yeah, right. And no matter what you know what kind of stance you take, right? The world is shifting. And, and that is the precursor of doing things differently. And that includes business. That includes how you see yourself, that includes how you show up in the world. And we're on this cusp right now, of where there's this really big ramp up, if you will. And there's no more, you know, at the end, the collective consciousness is rising, and expanding. So, the best thing really, that you can do, not only for yourself, but if you are somebody who wants to make an impact, and make a difference in the world, is really transformed and raise your own consciousness. You know, and most people when they think of expanding your consciousness, they think of it on an individual level. But that's not how it works. Yeah. So if I or you work on ourselves, shedding our layers, letting go of our limitations, underneath that, is where you find the gold. That's where your genius is, that's where all of these dormant talents and gifts live. And as you raise your consciousness, it impacts the collective. So somebody with a higher frequency or higher consciousness level, they impact or can impact 1000s and 1000s of people. Because we all understand how energy works. Right? That just makes sense. Yeah. So did I answer your question?

Kathryn Thompson  22:07

Yeah, I think so. Yeah. In terms of like, what the, the higher level of frequency of successes, right, when, and the kind of the way that my brain looks at it is like this, what I look at traditional sex successes is measured based on like, accolades and like, titles with incorporation, and like, you know, get married, have kids by the house, do the things, right. Whereas like this, this higher level of success, like what's actually important, is really none of that. Are they at least what I'm learning and a lot of is right, and learning from being in your orbit and learning from being around you. And the work that you do is, you know, and I think it's something that was always within me as a question always had, like, is this how we're supposed to live our life like I'm supposed to commute two hours to work, and work in an office for eight hours a day on a job that doesn't really matter? Or how is it impacting the world? Does it really impact? And shouldn't we really be spending all of like our time actually living and cultivating real relationships with our family and our friends and experiencing life to its fullest, but yet we spend the majority of our time working or if we're entrepreneurs is like that excessive working to build something. And it's like, at the end of the day, we live in what I think excess in a lot of ways, excessive worry, excessive. Wealth, excessive working, right? When and when what is really important, and I don't know if a lot of us stopped to ask ourselves that question along the way of like, what does success actually look like for me? And what do I want that to be?

23:49

Yes, yes. Well, it's, it's yes, I kind of I describe it as we're living in an inverted world. Yeah. Right. We're constantly looking outside of ourselves. Yeah. external validation, external accolades, and accomplishments to make ourselves feel whole. Yeah. And it's backward. Because that's the path of the constant striving. That's that hamster wheel. Because no amount of external gratification, accomplishments, or money is going to fill that inner need, that you desire. Yeah. And so a higher frequency of success, how I define it, is doing what you want with who you want, how you want it, in total freedom. So A filament, and joy. Yeah.

Kathryn Thompson  25:05

Yeah. And it's, uh, you know, it's such a beautiful concept like, right, it's a thing that I think we all really truly want. But then we live in this construct of like, but I need money to pay a mortgage, I need money to pay for. Right? So then there's these, there's this battle of like, but I've got to make money in my business for it to be successful for all of the things right. So it's like, breaking free from that in order to achieve the thing that I think that majority of the entrepreneurs I've come across a really truly after it's like they got into business to build a business that is fulfilling, and that gave them the freedom. And yet for so many entrepreneurs, that's not the way they're living.

25:49

No, they're not because they, we haven't been taught. Yeah, that there's another way. Right. And we, we believe what's possible, from what we understand what we know what our mind knows. And if we start from there, it's it's already limiting your potential. Right, if you're coming from that place, because like you said, Oh, but I have to do this. Right. It works this way. Yeah. And it doesn't, it doesn't have too, it can, it can, if you prefer a kind of, you know, striving working hard, constantly seeking path. That's a choice. And you can move that way. Yeah. But if you don't choose that path, there is another path. Right. And, and so, and I think we just don't know that there is? Yeah, right. We don't know that there is and, and myself, you know, I had a marketing agency for 20 years, right. I know marketing. Yeah. And I really don't do much marketing for my business. Yeah, I don't. I most of my clients are word of mouth, which quite honestly, I feel like is the biggest, like vote of confidence anyway. Because I know that the work that I'm doing is going to help the right people that need and want my help. And I'm going to be taken care of. Yeah, and I don't just say that that's not lip service. I know that. Right. But I'm anchored into that.

Kathryn Thompson  27:57

Yeah. And I know that as well from again, being in your orbit, being in your space. And just and you know, you have that deep sense of trust, and you're fully embodying that it's not like you said, just lip service of like, I know that it's gonna work out and I don't do marketing, like you legitimately. And I know, when we met, I was like, I can, I can't see you marketing in the traditional way. Like, I just can't see you dancing on reels or pumping out content on social or doing the things right, I just was like, This is so counterintuitive to like, just the work you do. And I think that's what a lot of, I think marketing your business in a certain way to fit the traditional norm of marketing is counterintuitive to a lot of people that do work like you because it's like, but my soul is saying this and now you're telling me I need to market a certain way. Yeah. And that trust of knowing the right people will come into your space. But I also like and I've told you this before too is like, I truly see you as a you are a secret weapon like you're this like mysterious, hidden secret weapon behind the scenes. And it's like, your business and the people that come to you are going to come because of word of mouth, because you're gonna be like, Oh my gosh, I had two sessions with Tracy. And like, my life is in such a different trajectory than it was or things are coming into my radar like, are totally out of left field like, like, not even what I thought was possible. And it's hard to put that into words until people experience it. Like it's, we can say it in words, but when until someone experiences it, and I think that's why the word of mouth is so potent for you. Because until someone experiences they're like, Wait a minute. Yeah, like I'm on this path, striving, you know, seeking, striving, seeking striving, then all of a sudden, boom, you have two sessions with you and it's like, wait a minute, I'm going in a totally different direction and may Be not overnight, you're not like blowing up your life because I want to talk about that a bit. Because I think the fear of, I mean, maybe you are blowing up your life, I don't know, and starting over and whatever, but it's not like you're saying, hey, go, you know, join a commune or go move into the mountains and, you know, ditch everything. It's not the transformation is within, but maybe the external of your life isn't changing overnight. So that there's a, there's safety there for people that they're like, oh, gosh, if I work with her life is gonna change overnight. Yeah, I'm gonna be moving to the mountains.

30:32

That's yeah. Well, no, you, you don't have to go live on a commune unless, of course you want to. Right. You don't have to blow up your life, of course, if you know, unless you want to. And I think you know, it. If we go back to the idea of how energy works, right, energy is infinite. It's everywhere. It's it's not just in our little bodies, right? It's your our energetic fields, multiple fields, like they extend 26 feet from our physical body. Yeah. You know, we're intermingling right energies all the time. So if you think about it that way, when you change the things around you change, because you've changed. Yeah. Right. And I think that's why it's so like, I'm trying to think of the right word. It's just so sometimes it's subtle. Other times, it's so not, and then two days later, you're like, Whoa, wait, it used to be like this. And now it's this, like, how did that happen? But it's, you know, it's because you've changed, you've recalibrated, and you've upgraded, so it can't stay the same.

Kathryn Thompson  32:00

Yeah. And it's that whole concept of like, you know, that your inner reflection body within what's within is a direct reflection of what's outside, you know, and so, as an entrepreneur, you know, if you're like struggling, or you're just constantly chasing and striving that next goalpost or that next new level, like money-wise, or whatever, and you're on this hamster wheel or this hustle, or you're just pushing, pushing, pushing lots of energy going out to get the results. But you want that different reality, it's not going to be some strategy you adopt from the outside, it's got to be that identity, deep, deep layers of interchange, that that will then create the reality on the outside. And yeah, it can be subtle. But it can also be kind of like, wait a minute, where did this come from?

32:58

Yeah. And, you know, it's, I know, what happens 99% of the time, is, is that the people that and that's why I say relationships, because the people that matter to us most? Yeah, our partners, right, our inner circle, they change, because you've changed, you've expanded your consciousness, and just organically by being around you, they shift to, you know, my overarching sort of mission, if you will, is to expand consciousness on our planet. And the best way that I can do that is to help others. Because it's a ripple effect, just like you said, what happens inside is a reflection of what happens outside. You know, and I think if, if all the mindset worked, mindset work really worked, right. And all the manifesting air quotes, again, really worked. We'd all be living in a completely different society.

Kathryn Thompson  34:10

100%.

34:13

So, I, you know, it's not like the beginning the, you know, conversation, it's not only important and crucial for the individual, but it's what's going to help the collective.

Kathryn Thompson  34:29

Yeah. And it's interesting because I think you I mean, we can read and consume, you know, and I know that I've done that, right, it's consumed the knowledge and the information intellectually, I get it. And I think a lot of people that I know in my circle would relate to this right? The High Achiever or the overachiever whatever you want to call it, and it's like we consume knowledge and we take it in and we can learn skills very quickly and all the things by its intellectual. It registers in our brain, but it doesn't integrate within our body. We're not in full embodiment of it. And so that's why it doesn't stick. Right? Yeah. Yeah.

35:09

That's it's yes. It's why doesn't stick there are two reasons. So it's either it's, you're not anchored, anchored in this new reality. So it is on an identity level, but it's also on a real level. Like your reality, you have a higher perspective. Yeah, that makes sense. So

Kathryn Thompson  35:32

Kinda, yeah, I was thinking about what the question I have is that's coming up is around the anchoring of the identity, right as the identity of the person. So what, let's start there, like, if if you intellectually get it, but that identity of that person isn't matching the higher frequency of where you want to be? Yeah, there's a battle there.

35:54

There is a battle and that inner battle can last decades. Ah, okay. It can last decades. And that's the that's this energy of back and forth, the pushing and the pulling, right, that inner battle, we call it. And it's basically if you think about it, and just like, you know, logical terms. It's like a seesaw back and forth, back and forth, up and down, up and down. Right. And so you're not, there's no momentum forward. Yeah. So that's why people get stuck in these patterns. It just keeps looping and looping. And then the second reason for that is because you haven't dealt with the core, the seed, the issue. And a lot of this subconscious rewiring. And I'm not, you know, I'm not against subconscious work at all, but it doesn't really go to the seed. Yeah, it doesn't go to the seed. So like, how my how I kind of see it when I work on people, many times I can see imprints in their fields. Yeah. And, and these are like, stories, experiences, like we said, ancestral stuff, past life stuff. Beliefs, you name. Yeah, I see it as almost like an imprint in their field. And I just go into that imprint. And it takes me directly to the seed, the original core that created it.

Kathryn Thompson  37:33

And do people have multiple seeds?

37:38

Yes. Okay. Yes, we estimated. And you know, and it's, I think, too, sometimes, if you're someone who has been working on yourself for an on a journey of that, it can be pretty frustrating. You're like, Oh, my God, I've been doing. I've been doing this. I've been doing that I've been spending hours and time and money and energy. Yeah. And you're like, I still have stuff like, Are you kidding? But we all have stuff, right? We've lived multiple lifetimes, we've had 1000s, millions of experiences in this lifetime. We've got the generations, you know, we've got our own kind of beliefs coming from society. I mean, it's coming at us from all angles. So everybody has it. Everybody has it.

Kathryn Thompson  38:30

Yeah. And so in terms of inexperience with you, what does that look like in terms of like, length of time, like, in terms of working with somebody if somebody wanted to work with you? And they're like, Okay, yeah, I'm totally ready for this journey. tried all the things on this high achiever, but I know that there's a different way or there's gotta be a different way. It like, what's the length of time look like?

38:52

Yeah, so I work one on one. Yeah. Any group program work around this at all? It's one on one. It's fully customized. And it's, we meet weekly, and it's usually between two and three months. It really depends on the person. So I just sense what's right for the person if it's shorter if it's longer. So so we, it's, it's Yeah, between eight I guess, in 12 weeks. And it is a journey. But it really is the last stop on the journey. Yeah, you know, people don't have to continue doing this work. They don't have to keep like hiring somebody else or looking to another coach or taking another program. It's really the last stop, you know, and I think that's powerful.

Kathryn Thompson  39:49

So freeing, right? So freeing, especially, you know, and again, I think most high achieving entrepreneurs or high-level executives or whatnot. have invested a lot in their personal professional development, whether that's through education, right, you know, I have an undergraduate and a master's. And then I've invested in businesses and coaches and different things like that. And so I just know that a lot of the entrepreneurs listening to this will resonate and be like, Whoa, that feels like, almost like a weight has been lifted off your shoulder because you're like, Okay, you know, it always feels like it did for me anyway, it's like, I was like, one step away. You know, like, I was just like, Oh, I just have this one little step away, and I'll have the answers, you know, and it's by just apply this strategy, and this will be the thing, and it's like, it's never that, you know, so I know that a lot of high achievers can probably resonate with that as like, Okay. I keep doing the things but it's not that we haven't achieved success. It's just that there's that desire for more.

40:52

Well, and there's a desire to also really be true to yourself. I think that's, that's the other piece to it is not just to have success, right? And to have achieved certain things and to say, Okay, well, I've done this. So now, again, you know, I'm going to be fulfilled, because you won't be fulfilled. I mean, we see that over and over again, right, if I would have been fulfilled, right, given my previous experience, you would have thought that I would have my boxes would be checked. Yeah. So it's, it's all about coming back to you. Yeah. And who you truly are, you know, what your soul desires? Yeah. Because that's going to give you the fulfillment, that's going to check the boxes.

Kathryn Thompson  41:45

Yeah. Which is the beautiful thing, too, because I think again, and this is why I think a lot of the work that you do, it becomes like out of the complete radar for people because they're good at the thing they're at, because they wouldn't be where they are, if they weren't, and they're high achievers, and can probably make anything work to a lot of degrees. And so they're good at the work, right? They're good at marketing like you were good at marketing. I'm good at marketing and business. But it's like, is that really the soul's desire? Right? Or is there something else there? That is the soul's desire?

42:19

Yeah. I mean, maybe for some people, their souls desire marketing, it wasn't mine. But you know, I also want to say, you know, we're like, harping on everybody's stuff and like poking. stuff. But you know, also remember that every step of the journey, every decision, every path, you'd like, twists and turns is part of the journey. Right? It is leading you. So, you know, I look back at my marketing business. Do I use it? So aspects of it in my business out? Absolutely. Right. I was speaking to CEOs every, you know, CMOs every day, I had to communicate well, I had to learn how to package information, you know, all of those things. And that's helping me now. Yeah. Right. So it's not like, oh, my gosh, all is lost. Because you've wasted or you spent this amount of money. It's just part of your journey, you know. So I hope that just kind of feels a little bit more hopeful. Yeah, you didn't, you didn't make all the mistakes if you will.

Kathryn Thompson  43:31

Yeah. And I'd love that. Because I think that there's this energy of ease and peace and not like the sort of like the beating up or the shame of like, oh, I spent 20 years cultivating this career. And now I'm going to completely pivot maybe and change or whatever, or discover what my soul's journey is. And it's not maybe the business I've built, but everything along the way, our lessons and learning and if we can look at it that way, versus like I've wasted time, or I've lost out on time or whatever because that's just a negative spiral that's just going to bring you down. And really, like you said, you know, you're using the skills you've acquired over your this lifetime, and you'll continue to develop and grow those, as is everybody else on this journey? Right. So, yeah, so beautiful. I know, we've covered a lot. Is there anything else that you would like to share with people that we might have missed or that you kind of want to just last kind of thoughts or ideas? Yeah,

44:30

I think, you know, one of the things we didn't get into too much and we don't have to spend too much time on it, but I think it is a really important piece is that you know, not only are you transforming yourself within but you are bringing dormant talents and gifts online. Yeah. And it's pretty surprising to most people, because, right, they didn't know that they had you know XY and Z within them. But that's everybody has these dormant talents, really. And it's just about digging. And that's another reason to go underneath the stuff. Yeah, and unlock and unleash them. So I think that's just a really beautiful piece too, because it, it really takes people on a whole new reality and trajectory.

Kathryn Thompson  45:31

Yeah. And there's something so exciting about that is like, uncovering that. It's almost like, I don't know, like Christmas, right? It's like opening the President's like, what's in here, and it is completely, like, I would love for you to share even some examples of some of the gifts that like, have been uncovered from your clients that they weren't, they weren't even looking there. And I know, I can share some of the stuff that I'm unpacking. But I haven't completely done the full journey of what that is so, but I just even know my own intuitive gifts, right. It's something that I've had and had my whole life and just that inner knowing and that ability to kind of tap into that, which I think I was always using, but I was maybe not necessarily using to guide other people to use it for themselves as well. Right. But there's that whole intuitive side that I probably haven't, you know, integrated into my business as much maybe for myself, but not as much for maybe clients and stuff, or maybe that's not 100% True, but, but there are things there, like gifts that have kind of come out of left field for me that I'm like, Oh, my goodness, this is crazy, right?

46:44

Yeah, yeah. Yeah. They have and it's fun. It's cool. Yeah, it's super fun. Yeah. And so many people, I think there are some examples. I mean, I work, you know, half of my clients, I would say, have done a significant amount of work on themselves. You know, they even, you know, the coaches and the spiritual entrepreneurs, you know, they, they have their own self-coaching, self-healing, right modalities, techniques. And I've activated you know, energy, new access to energy, new access to energy healing, energy work, I've opened up mediumship channeling for people, I've opened up much deeper in intuition and access to that people have started the whole new modalities that are just unique to them. Right. So it's, it's sort of endless, I don't, I don't ever really know what somebody's specific gift will be, but I know that it will happen and we will find it and unlock it. And it's just how it manifests, if you will, really depends on the person and what that person's interests and desires are.

Kathryn Thompson  48:08

Yeah, and that's the beauty to have it right is that it's like you said it's a choice. At the end of the day, the work. It's not like you're like dropping in, okay, now go live on a commune and sell everything you own and move away. It's like the person has, it's a two-way sort of street of like, you guys working in collaboration. And then how it manifests in this world is ultimately up to the person right, and how they want to bring the gifts forward.

48:35

How they want to bring them forward, and, and what they love to do. Yeah. And I think we forget that part. We think about, like, what's our purpose? And you know, we're, we're searching for this like a needle in the haystack of like, what is our purpose and this little package that's tied up in a bow? And that's not what our purpose that's not how, you know, a purpose actualizes our purpose is sort of like a meta, right? So mine is like bringing forth unity consciousness, expanding consciousness on the planet. But how I bring it forward is very specific to me based on my interests, like I'm super into self-development, right and bettering myself. And I also am into the metaphysical. Right, so. So that's just it manifests that way, because that's my interest what I like to do.

Kathryn Thompson  49:29

Yeah, I'm so glad you brought this up. Because this is another point that I think again, the High Achiever is constantly like striving to get to the top of that mountain, and they're looking to arrive or reach some end goal, right. And I think the whole striving or seeking your purpose or your dharma, is looking for that, you know, we spend a lot of our time looking for that needle in a haystack and we can spend our entire life looking for it and it's not that's not what The purpose is the purpose like you said as the meta, it's like, you have this overarching big, broad, you know, purpose. And it's like, how do you plan to bring it to fruition? And how you do that? Are there endless possibilities of it.

50:16

Yeah. And I, you know, I, we talked about this earlier, too, is that how that our planet is really changing and shifting now. And I, I definitely have seen it growing and I do believe it will grow into more is that you know, leaders are going to be stepping into all of their talents. They're not going to be hiding, you know, their deep connection to their intuition, their deep empathy, right, their deep emotional intelligence, they're not going to be hiding those things that are not like to do at home or on the weekends with your friends. Yeah. That's something that you integrate and bring forth and bring forward into your work and it doesn't have to be a spiritual path or spiritual work. It could be a business owner that's leading people. Right. And you're inspiring them.

Kathryn Thompson  51:15

Yeah. Yeah. So true. And that's where I feel like the leadership like you said, is that's where needs to go. Right. We need more leaders fully embodying all of their gifts.

51:29

Yeah, yeah. And they're there. They're right underneath this.

Kathryn Thompson  51:34

As Yes, totally. Totally. Well, it's been Yeah, such a pleasure connecting with you. As always, I'm so excited for our listeners to have an opportunity to hear this episode. Where can they find you? If they're like, heck I need to work with Tracy are I need to chat with her to see how I can work with her.

51:51

Yeah, I think Instagram is the easiest. It's I am Tracy, No, II Yates. And just shoot me a note. There's an application that you can just drop me some information. And yeah, I think that's the best way. And I just welcome anybody who wants to reach out and just share any of their learnings or all haws from this conversation, or I'm just always open to having a conversation.

Kathryn Thompson  52:20

Love it, love it. And we will link all of that up in the show notes for them so that they can just quickly click on that. But yeah, it's been such a pleasure having you and I'm really excited for this episode to draw.

52:29

Yeah, thank you. Good to see you. Yes.