March 8, 2022

How to Navigate Political or Controversial Topics as a Personal Brand

How to Navigate Political or Controversial Topics as a Personal Brand
Apple Podcasts podcast player badge
Google Podcasts podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge

Do you ever wonder if you share everything that you stand for that you might turn your audience off? 

In today’s episode, Kathryn is sharing how to navigate political or controversial topics as a personal brand.

In the wake of the Ukraine invasion, and after 20 years of helping CEOs, Presidents and VPs of companies navigate political and controversial topics, I felt called to dive into this topic as it’s a question I get asked so frequently by personal brands.

So tune in to today’s episode, if you’ve ever caught yourself holding back in sharing what you stand for out of fear of being judged or canceled by your audience.


●  How to navigate political or controversial topics as a personal brand.

●  What the real issue is when it comes to feeling safe in standing up for what you believe in.

● The number one piece of advice I give top leaders in the wake of any controversial or political issue.

If this episode inspires you in some way, leave us a review onApple Podcasts and let us know your biggest takeaway– whether it’s created those aha moments or given you food for thought on how to achieve greater success.

And while you’re here, make sure to follow us on Instagram@creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

To apply for Elevate, an experience for coaches & consultants wanting to craft & scale their offers that sell on autopilot using attraction marketing,click here!

To get your hands on how to write content that connects, and attracts the most aligned clients,grab it here!!



After generating over a million dollars in sales and selling one of her businesses with a single email your host Kathryn Thompson takes an unconventional approach to marketing and sales. So if you're ready to tap into a more powerful way to be seen heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you're in the right place. Be the sought after entrepreneur podcast is here to help you ditch their cookie-cutter one size fits all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life. Welcome to be the sought after entrepreneur podcast. And here's your host, Kathryn Thompson.


Haye, Catherine here, I'm so glad you're tuning in. If you're new to the show, welcome, welcome. I'm super stoked that you're here. If you've been around for a bit, you know, I'm all about keeping it real with you. Show you all sides of entrepreneurship and life. I mean, it's all connected, right. And today's episode really is no exception. Although it might come across in a very different style or tone than any of the solo episodes I've recorded to date. Since launching my podcast nearly a year ago. If you tuned in to last week's episode, you know that I recorded that intro 48 hours after Russia invaded Ukraine. And as I sat there, in my office, staring at my microphone, recording this intro, I couldn't help but be totally consumed with what was going on in the world with all the lives being displaced in Ukraine, with people literally running for their lives and fleeing the country that they've grown up in and lived in most of all their lives.


The lives that were being, you know, risks because of this invasion, and the greater implications that it was going to have on the world and potentially could still have on the world. And I just sat there staring at that microphone knowing I was recording this intro and it felt so insignificant in the moment. But I also was talking with fellow entrepreneurs and other personal brands, and my clients and my audience. And I kept getting that same question is like, number one? Do you feel like motivated to even post anything? Is it insensitive to continue to sell, given everything that's going on. And if I do start to share about what's happening, will I turn my audience off, because it's completely off-brand, I typically don't share anything political, or worldview or any of those sorts of things on my feed, I'm selling jewelry, or I'm selling a service, you know, and I and I want to keep it high vibe. And I don't want to share some of the things that are going on in the world because I don't want to bring that down, or I don't want to turn my audience off. And these are real questions that most entrepreneurs and personal brands I was chatting with, and have been chatting with over the last couple of weeks have had and likely you've had them as well.


And I wanted to devote an entire episode to this and dive deep into this because this is also something I've been navigating for nearly 20 years of my career. Prior to ditching my corporate career. I worked in corporate for 15 years, and I was an advisor to CEOs and VPs and presidents when it came to how to navigate things like this shit hitting the fan so to speak, as we used to call it, I would advise them on you know how to navigate things like sexual assault accusations or potential strikes and walkouts or lockouts,


environmental issues, controversial health research being done, all of these types of issues. And the same question always came up was one, I don't want to ruin my reputation. But I also want to show up and be transparent to the people so that I don't turn them off. But how do we navigate that? Right? And that's the same question I get from personal brands and prior to the Ukraine war breaking out. Two weeks prior to that actually, I started to see a pattern again happening where I had clients say like I want to share about these things I'm super passionate about but I'm scared that you know, it's gonna Yeah, turn people off or, you know, people are going to hate on me for believing in what I believe in. And as a personal brand, that's a really hard space to try to balance because you're you are a personal brand, you are the brand you are the face of the business and yet you're multifaceted, right? You might be a life coach and showing up and showing a sharing high vibe things but you also believe in, you know, certain political things or human rights issues and you and you want to share that too, because that's a representation of who you are. And similar to CEOs VPs and whatnot, right is like their person behind being the leader of an organization or corporation and they're like, Well, I believe in this wholeheartedly and I want to be trusted


paranoid about it. But I also don't want people in my community hating me as a person because I stand for this, right? I mean, this is a real topic that a lot of people encounter. And I'm going to share a bit of a story with you. But I also want to share with you first and foremost, what I would tell a CEO is what I would tell you as a personal brand or entrepreneur, it doesn't change. But I also want to dive deep into what I think the crux of the problem actually truly is, and why and how I think that this can be fixed going forward. So the first thing that I usually I always say to any leader running any business, whether it's your own business or corporation is hiding is never the answer. Now we can get super philosophical about that. But hiding honestly, is never the answer. So if there is an issue that you want to face, it's always best to face it face on, always best to get in front of the story, so to speak, so that you can share your story, your truth, otherwise somebody else is going to share for you. That's often what I would tell a CEO, if there was some type of issue that we were trying to navigate is like you can hide behind your desk if you want to. But if you do that, there's a big chance that the media or somebody else is going to fill that story in for you. So get ahead of the story. So that you can tell your story, your truth in your way, and you can control the message that gets put out, I would say the exact same thing for a personal brand or any entrepreneur is hiding is never the answer. Right? And we can go down the philosophical point of this. And I want to because I think there's even something deeper there. Right? So someone might say, well, Catherine, Ukraine has no relation to my business, right? It's just something happening in the world. So I don't feel like I need to get in front of the story and control the message. And that's absolutely true. But if you're hesitant to share about anything, you know, whether it be political, whether it be a controversial issue you don't agree with, whether it be a human rights movement, you know, like Black Lives Matter. And you don't want to share it, because you're scared of what your audience is going to think you're hiding, you're hiding a part of who you are in your business. And you're doing it out of fear that people aren't gonna, like you, people are gonna hate on you, people aren't going to agree with you, you're gonna ruin your brand, so to speak, and you're gonna tarnish the name of it, and the reputation of it with the things that you're sharing. And the problem with that is as a personal brand or entrepreneur, you are the face of your business. And so you're not just the service you provide or the product you provide, but you're also the whole multifaceted side of who you are.


And so when my clients asked me, or people asked me, you know, am I going to turn my people off? And should I share this? I always say hiding is never the answer.


If you want to share about what's going on, you want to take a stance for what's happening in the world, do it.


And if you don't want to do it, and it's not important to you, or it's you're not passionate about or whatever, or you want to do it on your own terms in your own way,


then do it that way, too. But this is where I feel like the crux of the problem is is I feel like the crux is the problem is, is that we expect people to show up a certain way in business, we expect people to show up a certain way in life. And when they don't show up in the way that we want them to. We judge them.


We get mad at them. We say they're wrong. We say How dare they, they're insensitive. I can't believe they would do that. You know, why? Why would you continue to sell when this world issues happening? Why you should stop selling and go silent, right. And I'm gonna share a story with you during my master's degree program and having that same conversation and the lessons I learned from it, because I think they're really important. But the crux of the problem is, is that we are highly hyper judgmental about how people show up in this world. And I feel like that's why we continue to see these patterns and these questions being asked of why I'm scared to turn people off, right? I'm scared to really show people who I truly am or what I really stand for, because what if they don't stand for the same thing I stand for. And the crux of the problem is, is we have a really hard time accepting when people are different. We have a really hard time standing with somebody who might have a very different belief system than we do.


Right personal brands, we saw this with the Black Lives Matter movement. We saw this with COVID-19. We saw this we're seeing this with Ukraine now. Right? We're demanding that brands step forward and share about it right I saw post after post after post happened on social media, calling out brands to step forward and to say something and when they didn't, calling them out. And that's the problem. That is the crux of the problem because we're mad that people don't act and behave and do exactly like we do.


And so we start fights over it, and we create division over it. And then people stop showing up the way that they're authentically made to show up and want to show up. Because they're scared if they do, everybody's gonna judge them for it, right?


Kancil culture is a real thing, people get cancelled all the time, because they don't live and breathe the same way as everybody else. And then we create these rallies around them. And then people fear truly showing up as who they are. But I always say hiding is not the answer. And it really, truly isn't. And I believe that the one way to start to really change the way things look in the online space is to show up, find the bravery and the courage and all of that to show up as authentically as yourself, regardless of the backlash, right? If you want to post and you stand for certain political things, and you stand for human rights, and you stand like, then post about them. But if you want to do it, maybe offline, and you want to donate and you want to go to rallies and March, then do that. But when we need to stop doing is telling people how they shouldn't shouldn't show up. We need to stop saying that if somebody doesn't show up the way we want them to, it's wrong. We have to stop shaming people for being who they are. We have to stop guilting people into communicating the way we think they should communicate to show that they care and that they're compassionate and pathetic. We've no idea we have no idea


what somebody is doing this internet world, this social media world, this influencer life, it's literally micro, right you get a micro glimpse into somebody's life. And then we judge people on it. And then we say, well, the you know, they didn't post about Ukraine. So they're a bad business owner. They're bad personal brand. How dare they sell I saw a post 24 hours after Russia was invading Ukraine. And it was a literally opposed calling out all other coaches online for continuing to sell How dare you continue to sell? Well, that's your perspective, your belief. And that, to me that rhetoric just breeds more division? Because then you get the people rallying behind that person going, yeah, how dare you continue to sell and then you've got personal brands that are like, Oh, shit, now they're rallying against me, because I sold, was it insensitive, I felt like if I was selling, and doing good and helping lives, I was contributing to like, raising the vibration of the planet and doing good still, even in light of what's going on, I felt like continuing to show up was the way to continue to do that. Or someone else might be like, I just donated, you know, $10,000. And I continue to sell online, like, we don't know how people are choosing to navigate this. We don't know how people are choosing to support this. We don't know any of that. But we also can't control it. We can't control it, right. And so the more we can learn to accept people at face value, and stop putting our own projections of how we think they should be, the more we're encouraging inviting people to show up to be themselves. And that's what I want for personal brands. But this is far bigger than personal brands. This is like complete lifestyle. This is life, right, like human race. This is I want people to show up and be able to express themselves as authentically as possible, without fearing you know, that they're going to get hated on or they're going to get canceled, or they're going to get killed for that matter, right. I mean, it's it can go to that extreme. That's what I want, you know, and the only way that we can do that, and you know, being an entrepreneurial community following this podcast, listening to this podcast, the only way that we can do that is to learn to accept everybody around us, regardless of how different they are, regardless of the belief systems they carry, regardless of the lived experiences they've had and why they might have those beliefs that they carry, right is accepting them at face value, accepting them for who they are, and not judging them for not being exactly like you. So I want to share a bit of a story with you because I won't, it'll give you some perspective to a big massive learning that I had. I feel like I'm a pretty open minded, empathetic, compassionate person. And I have this knack for being able to see both sides of people's perceptions and beliefs. And I try my best, you know, not to judge but I'm human, and so I can judge or I can project my beliefs onto people and 10 years ago, I can't believe was 10. It's been 10 years but 10 years ago, I was in my master's program in communications, professional communications. So everybody in my program were communicators in corporations and organizations, various different you know, wanting to learn how to communicate better for leadership, you name it, all the reasons, very different reasons for why people were in this program and why


We were in this program, we were taking a class at the time, and this is going to date us, right? It was 10 years ago, a decade ago, are one of the classes that we had. Our professor wanted us all to start a Twitter account and start to build an audience on Twitter sharing our unique voice and perspective. And midway through that class or semester, our parliament was under attack, a gunman stormed Parliament killed an RCMP. It was very tragic and very sad. And in our history, a very scary moment in our history. And our whole entire class, all communications, master students, highly intelligent, who are running corporations and advising, like I said, top leaders in the country, we all stopped for a moment. And we were like, do we post today because our professor at the time wanted us to post on Twitter every single day, to start to cultivate an audience, and really to start sharing our own voice and unique perspective, as I mentioned, and we all kind of were like, do we post today? Or do we take a moment of silence and we all came to the conclusion that we felt really compelled to take a moment of silence to like, not post anything on social media, because honestly, what we were posting, and what we had to say was really insignificant, given everything that was going on in Canada at the time.


And literally, everybody agreed with that, except for one person, and that one particular person said to me and the group, I'm not taking a moment of silence. And that's all they said.


And in that moment, I went into full judgment mode. And I was like, How insensitive like, we just an RCMP just died. You know, somebody's literally storming Parliament right now with a gun. And our governments under attack, and you feel the need to post on Twitter, like, I was like, This is crazy.


She said, Yeah, I don't, I don't feel like I need to take a moment of silence.


And I've said to her that, why so why no offense, but I feel like that's really insensitive, but I would like to understand where you're coming from.


And she looked at me and she said, I work with refugees. And I have been working with refugees for a decade now. Bringing them to Canada, refugees who have left war-torn countries. And she said, if I take a moment of silence today,


what am I telling all of those families that I've, you know, helped bring to Canada, who are running away from that every single day. And I stopped for a moment and I was like, Oh, my God.


You're right, you know, your lived experience and your perspective and what you're experiencing on a daily basis with these people that makes total sense, right? Like her from her perspective, she felt it would be insensitive to take a moment of silence when she doesn't take a moment of silence any other day for these people that are leaving war-torn countries. So in her perspective, she's like, I feel rude, taking a moment of silence, and you think I'm rude for taking a moment of silence.


And that change pretty much everything about how I approached situations going forward? Because I learned in that moment, number one, yes, I made a real rash judgment in the moment. But I also asked for further understanding. And I think that that's one thing that we all as a collective need to get better at. Right when we don't agree with something somebody's saying. Number one, we have every right and choice to just unfollow somebody, right. That's the first thing like if somebody is voicing something that you don't buy into, and it's a business, you follow a personal brand new follow, unsubscribe or unfollow, right. But if you feel compelled to try and get a better understanding from them, so that you can learn to understand our differences, and still accept each other for our differences,


then you can pose that question like, I don't necessarily agree with you. But I'd love to understand more about your perspective because the minute I understood this woman's perspective, I was like, oh, yeah, that makes total sense. We all have different lived experiences. We all have different


things that we've gone through in our life that shaped who we are our perspectives and our beliefs. It doesn't make us right or wrong, you know, and I think that's where we get down these rabbit holes so to speak in the online space, but also as personal brand showing up in the online space, we see firsthand what Kancil culture looks like we see firsthand what haters and trolls look like we see firsthand what it feels like to be completely chastised for making a business decision in our life. And we contribute to it right when I get online 24 hours after Russia invaded Ukraine and I see a top influencer who is a content queen so to speak, and who teaches people how to create content and content that goes viral is posting this big long post calling out other online entrepreneurs for selling during


This time, you know, as an influencer with that type of platform and that type of following, you've got a lot of people buying into that, or a lot of people not buying into it. But you've got a lot of people buying into it. And for me, that type of rhetoric just creates more division, right? Or the type of standard marketing content that gets put out, like, Don't post during this time or acknowledge it or whatever, again, giving people a prescription of how they should show up defeats or eliminates anybody's ability to choose for themselves how they want to show up, I felt really called to post something. In that moment, I didn't even think twice about it, right. But I have other people that I know that were like, I'm not posting about it, I'm going to continue to show up in the way that I want to show up. And I'm going to continue to serve my client telling my audience because I think if I'm doing good, and serving the collective in that way that's also contributing to it. That's their belief. That's what they want to do. I have some people that continue to sell, right. It's the judgment that we make on people that stops people in their tracks and starts helps or makes them question what they should and shouldn't do what the right thing is, or the wrong thing is to do.


And I say there really is no right or wrong. You know, I think I think where we go sideways is the type of rhetoric that we're putting out there that there is a right or wrong, that we should be doing this as a personal brand. Or we should be doing this as a personal brand, as opposed to this in any of global crisis's or anything that's going on in the world, right where we feel like all man, what we do is just a small portion, very insignificant when it comes to some of these big issues like war happening and breaking out, right. And that's where I feel like the crux of that problem is, but the big message that I want to leave y'all with is, you know, if you find yourself contemplating and going, should I be saying this, or shouldn't I be saying this, if you're a personal brand, or entrepreneur and you're the face of your business, you get to show all facets of who you are, that's actually what makes you different and unique and weird and, and gives vibrancy and vitality to what you do. And if you're hiding behind certain parts of that in fear of what people are going to say or how they're going to treat you or whether or not you're going to get hundreds of unsubscribes my invitation to you is to lean into that and to show up in regards to how you want to show up as authentically as you want to show up because that to me is what is going to change the space. That is what is going to change people from judgment, making rash judgments, right is when you show up as authentically as you are, regardless of what they say. And you don't back down to the challenges that might come or you don't listen to what you know, the influencers are saying you need to do or not do or how to do right. There is no prescription if there was some prescription on how to navigate this, we'd all be doing it right, so to speak, right? And we're not because you can see the different types of content that's being put out telling you what you should and shouldn't do in the wake of a global crisis. Right?


Take a look back to COVID-19 I think we all remember this. We had email after email after email coming out, addressing COVID-19. And then it got to a point it was almost laughable. And there was memes about it. Because it was like if I get one more email that says something about COVID-19 and how to navigate COVID-19 You know, we're gonna go crazy, right is because it's true, right? We no one really knows how to navigate, we're all just trying to navigate the best that we can. And the best way that you can is in the way that feels the best for you. And if you are coming from a place of compassion and empathy, regardless of how you're approaching it, I don't think there's a wrong way to go about that. I just think that where we start to sacrifice and where we stop-start to, you know, dilute who we are is when we start to hide parts of who we are at a fear. And when we start to cut parts of ourselves off, right? When we start to bite our tongue, that's the thing I always feel is like my tongue being bitten, right? Like, oh, I'm just gonna bite my tongue in this moment, right? It's like, why can't we express what we actually truly feel and believe in any moment, but the underlying thing is, is that we don't want to rock the boat. We don't want to piss people off, or we want to avoid confrontation altogether, which is fine too, if you want to do that. But I just think that there's no wrong way to go about living your most authentic life, right? If you're stepping out and doing that, and learning from that and showing up in the way that you want to show up. If you want to recognize people on social media, do it if you want to do


something offline, do it if you want to not do anything at all, fine, do that too, right? I think that the judgment about what is right and wrong is what's getting us into trouble. And not just in business, but in life in general, right, most wars, most fighting most arguments, most divisions and whatnot happened because of the lack of empathy and compassion and understanding for one another. Right? We wouldn't have wars in this world, if we stopped and listen to what the other person was saying, and try to really truly listen, without judgment. And without trying to coerce somebody else into believing what we think they should believe, or shift their beliefs or change their beliefs because they're not the same as ours, I think that the world will become a way better place when we can fully, truly accept people for who they are, and not try to change them, and not try to force our expectations on them and not try to, you know, project what we think they should believe on to them, or hate on them if they're if they don't agree with us, I think that, to me looks like harmony, right? When we can coexist in this world without fighting over, you know, whether or not you believe in this politician or this politician you believe in, you know, this thing or that thing. You know, it that's to me what true harmony looks like. And I really think as entrepreneurs and personal brands, we have a real capacity to change the way the world is because we have the capacity to show up as our brand as ourselves in entrepreneurship and do the things we want to do in the way that we want to do them, right, we get to show up and post online and to record podcasts like this and voice our truth and speak our truth in a way that we want to. And we get to do it in the most authentic way that we want to. And that to me when we show up and fully express ourselves in that capacity. We're moving that needle, we're changing the world, we're changing the way things are going to be done. And when we can share more messages of unity and harmony versus right or wrong or I'm right, you're wrong and creating very divisive stances, that I think that the world becomes a better place. And so my invitation to you as a personal brand is is that number one, hiding is never the answer. Number two is if you're showing up with empathy and compassion, and you are truly authentically expressing who you are, regardless of any fear, you're helping change the dynamic of what we're experiencing right now in this moment, which is a war happening, right. And it might not feel like the small movement you're making or the small thing that you're making is making a difference. But it is right. One of the other things I learned from my master's degree, as I was working with a professor by the name of Arman Singh, and he was the class was communication for social change. It was one of my favorite classes all times and this particular professor was absolutely amazing. And I remember him going around the room, none of us were sitting in desks, we he had made a circle in the room. And he wanted us to all sit in a circle instead of sitting at a desk in rows. And so obviously kicking off the class in a very different light. But he went around that very first class, and he said to me,


and everybody else, he said, What do you why did you take this class? Why'd you sign up for it? And what are you hoping to achieve in your lifetime? And of course, I said, along with lots of other people were like, we want to change the world.


And in an instant, he said to me, well, that's naive. And I looked at him, I was like, What? What do you mean, that's naive, and he wasn't saying it in a rude or harsh way. But he really wanted me to gain perspective, right? He's like changing the world can feel very daunting. And it can especially feel very daunting when things like a global war break out because you feel like you're failing, or you're not doing your job, or you're not doing what needs to happen. And when in reality, he said, Pick a cause locally, close to home, pick something that you want to change and see. And he's like, devote all of your life energy and work to changing that particular thing. And when you move the needle in that way, and you contribute in that way, for the betterment of humanity of the world, you are creating that impact. And that doesn't seem so daunting when you're looking at the bigger picture, so to speak. And that's what I think is also at play here, right? We see this war breaking out, and we sit in our homes, and we experienced this freedom that, you know, we've never had to run for our lives, or at least I haven't, and I live in a free country and I know, am able to wake up and not have tanks driving down my street or, you know, military storming my town or my city or my province or my country. And I think to myself, you know, on a grandiose thing, it's easy to get consumed with what's happening in that bigger broad world and lose sight of the impact that you can create where you are right and so it's a balance. It's a fine balance of finding


that, you know, one having compassion and empathy for what's going on and acknowledgment and validation, while still fulfilling your purpose, while still showing up and doing your, you know, creating your vision and mission and purpose and fulfilling that, right? That to me, is what we need to do in these situations. Because when we get all consumed with what's going on, and we minimize and compare, we'll always find something worse, we'll always find some other thing worse that's going on in the world, right. But that's where I feel like that professor in that class was the point he was trying to get across was like, if you put your mission or your vision as I want to change the world, you're going to get rocked. Every time something major happens, which is all the time, there's shit going on all the time, right. There are fights being fought all the time, and maybe not at the scale of what's happening right now. But there are fights and protests and things being fought all the time. And, and so he was what he was trying to get across was, pick that social change you want to see, pick it at the level, local level, and focus on that devote your life work to making that particular thing better. And that will help you stay on track when there are lots of things happening around you that seems so big and so grandiose and so significant that you, you know, can get paralyzed by that in so many ways. So that is the episode I have for you today. I just want to thank you for the opportunity to just sort of riff with you for the last half an hour here. Like I said, it was a very different style and tone, probably than what I had, you know, I've ever recorded. But I felt really called to one dive into the whole notion around whether or not I'm going to turn people off if I show people who I truly am which no, you know, I think yeah, you will. I mean, that's, that's actually not true, you will turn people off, but it's finding the courage to stand up anyway, it's finding the courage to show up just as you are, regardless of what anybody's gonna say to you the judgment, the rejection, the hate. And the more that you can do that. And the more that we all can do that the better off I think this world is going to be in the long run. And the better off businesses, the leaders, these are the leaders we need right of today, tomorrow in the future is leaders that are truly showing up as authentically as they can and expressing themselves in the best way possible without cutting or sacrificing parts of themselves, just to appease their audience, right. For me, that to me is the leadership I want to see going forward in this world. And that's the type of leadership I'm hoping to help cultivate with this space. And this podcast is, you know, for you to be the sought after entrepreneur for you to ditch the cookie-cutter one size fits all approach to marketing, communications, sales life, right is to really carve your own path, go against the grain challenge status quo, and do it in your in your own way and and do it in a way that's courageous and brave, because that's what it's going to take because the more you show up as yourself, you aren't going to have everybody agree with you. But like I said, it's going to be what's going to change what I think is going to change the world and the impact that it can truly have. So wishing you guys all an amazing Tuesday. And I hope you enjoyed this episode and we'll see you on the next episode number 42.


Now on episode number 42, I'm totally mixing it up with our next guest. If you know anything about me, you know I have a soft spot and a place in my heart for product-based businesses. That's where I started my entrepreneurship journey. Five, six years ago now hmm, time is flying. Honestly, I can't even remember that the years are all just kind of meshing together. But after ditching my 15-year corporate career, I jumped feet first literally into making and selling producing and selling wine locally here where I live and so I spent Yeah, the first four years of entrepreneurship in the product-based business, industry or realm or space or whatever you want to call it and our next guest does exactly that. Not only was she a product-based business owner, but she is also now helping idea stage entrepreneurs launch sustainable fashion brands. So she's in the fashion brand industry which I absolutely love one because it's sustainable. It's all about you know, improving the environment, improving the well-being of our humanity, climate change, all of those sorts of things. But also because its product base and like I said I've got a soft spot for product-based businesses and I know a lot of our listeners sell products as well. So I wanted to bring on Shannon to one help share you know how-to if you're interested at all in starting a fashion brand or sustainable fashion brand, but a lot of what Shannon talks about is transferable to products based business Shannon got her


started actually in 2010 when she co-founded revolution apparel, a sustainable clothing company for female travelers and minimalists that was featured in The New York Times Forbes, and Yahoo News. She had a massive Kickstarter campaign and I'm just super stoked to have her on. I cannot wait for y'all to listen to that episode. So be sure to tune in to next week's episode when this one drops, but also just subscribe to the show so you don't miss when it does drop. Cheers.


Thanks for listening. We'll see you right back here next time. You can also find us on social media at creatively owned and online at creatively Until next time, keep showing up as your authentic self