How I'm Actually Using AI in My Business (And Where I'm Not)
Is AI going to wipe out humanity in 10 years, or are we catastrophizing something we barely understand? What if the real question isn't whether AI is good or bad, but whether you're actually thinking for yourself when you use it?
When a researcher leaving Anthropic sparked fear-driven headlines about AI's threat to humanity, Kathryn's community inside the Selling the Invisible AI Lab asked her directly — how are you actually using it, and where aren't you? In this episode, Kathryn pulls back the curtain on her honest, nuanced relationship with AI, pushing back on the black-and-white thinking that dominates the conversation.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER:
● How Kathryn uses AI specifically to streamline tedious, administrative, and repetitive tasks — like invoicing and content repurposing from podcast recordings without ever outsourcing her original thinking, creative process, or core ideas to the tool.
● Why the loudest critics of AI are often unknowingly using it every day through platforms like Instagram and Facebook, and how that contradiction points to a deeper pattern of black-and-white thinking that lacks the nuance and self-reflection needed for an honest conversation.
● How the fear-driven narrative around AI, whether it's destroying the environment, killing creativity, or threatening humanity, often collapses under scrutiny when you apply the same critical lens to other everyday choices we make without a second thought.
● Why getting curious about AI rather than reacting from fear or judgment is the more empowered path forward, and how Kathryn sees users — not tech billionaires — as the ones who ultimately shape where this technology goes.
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