Episode Title: Making Business Decisions Through Your Value System (& A Behind the Scenes Look into How I’m Practicing this Daily)
What does it really mean to operate from integrity and how do you know when a business relationship has crossed a values line? Are you making decisions based on strategy alone, or are you filtering them through what you actually stand for?
In this episode, Kathryn shares two candid, real-world examples from her own business, leaving ActiveCampaign after five years and downgrading her Kajabi membership to illustrate how a personal value system shapes even the most practical business decisions. The core tension isn't about right or wrong; it's about recognizing when something feels off and having the clarity to act on it.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU WILL DISCOVER:
● Why Kathryn made the decision to leave ActiveCampaign after five years, moving to Kit (formerly ConvertKit) for roughly $300 a year instead of $3,000 and how the company's refusal to honor a publicly listed lower rate for an existing loyal customer revealed a fundamental values misalignment around client retention and people-first business practices.
● How Kajabi's shift in their referral program, requiring three new referrals per year to maintain existing payout status felt deeply manufactured and integrity-compromising to Kathryn, ultimately leading her to downgrade her plan and begin migrating predominantly to ThriveCart, a one-time payment platform free from ongoing price increases.
● Why the coming paradigm shift Kathryn describes as beginning around 2027 will make authenticity non-negotiable as people become increasingly attuned to energy and able to see through fabricated affiliate promotions, performative engagement, and brand personas that don't match the behind-the-scenes reality of how founders treat their teams and customers.
● How your own intuition and gut responses are already your values filter in action and why you don't need a written framework or prescribed list to discern when something feels off, only the willingness to ask yourself why it doesn't feel right and trace it back to what truly matters to you.
And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.
https://www.instagram.com/creativelyowned/
Start using Wispr Flow, the crazy handy voice-to-text AI that turns speech into clear, polished writing in every app. Click here.
https://ref.wisprflow.ai/kathryn-thompson
Get Blotato, the content engine I use that combines 8-apps-in-1 to streamline content creation across multiple platforms. Click here.
https://blotato.com/?ref=kathryn
Get n8n, a workflow automation platform that uniquely combines AI capabilities with business process automation.
Find out how to own your unique edge, amplify who you truly are and get paid for it, take your business to cosmic proportions, and have fun doing it, grab it here!!
https://www.creativelyowned.com/quiz
Build your own quiz using Interact Quizzes, click here.
https://get.tryinteract.com/n6e4h5axroph
Join The Selling the Invisible AI Lab, a curated membership for founders who want to discover how to use AI in their business.