Part 2: 4 Types of Buyers & How to Align Your Strategies to Speak to Them

Kathryn Thompson  00:00

Welcome back, I'm super stoked that you're tuning into this week's episode. And I cannot wait to dive into part two of how to really attract energetically matched clients. And if you listen to last week's episode, you heard me share one of the key pieces that I think a lot of entrepreneurs don't stop long enough maybe to consider when they're wanting to market and sell what it is that they're selling in order to attract the type of people that they want to work with. And this is more specifically aligned with service-based businesses, people that are working with other humans, and it might not necessarily 100% aligned with product-based businesses. However, I think it can. And by that, I mean, if you're not really solid on who you are, and ultimately what you stand for, when it comes to your values, what it is, you're here to do your mission, your vision. And if you're not fully embodying that, that's going to create static in your frequency, as I like to call it. And it's going to impact the type of people that come into your world. And that is where most people get hung up on. And that's what I shared with In last week's episode, because we put so much of our focus and our gaze outside of ourselves first, who is it that we want to connect with what type of people do we want to connect with, and we haven't really done that inner peace, and there might be unresolved shit there that needs to be worked through. 

And so if you haven't listened to that episode, I highly suggest that you do because today, we're going to dive into how to really use and leverage marketing and sales strategies that are in 100% alignment with the type of people that you're wanting to connect with. And there's four types of buyers that I often guide my clients with. And we develop strategies based on those types of buyers, predominantly, so that they can one be who they want to be and be in that fullest expression. Knowing that when they go to employ strategies, it's ultimately going to attract the right people. But what I do want to start this episode with is, number one, if you're a coach consultant, you know, and you're working in the service based world and you're working with clients, and you feel like right now that you're not attracting aligned clients, this is going to be of particular interest for you. Last week's episode, as well as this week's episode. So keep tuning in. Number two is is is that there's a lot of separateness in marketing language, in general. And what I want to raise your awareness with is that I don't want this to be, you know, certain types of clients are not good clients, you know, we there's a lot of rhetoric out there that's like, I don't want to attract those, you know, poor clients, or bad clients, or whatever, because I don't really truly believe that there are horrible clients or bad clients, yes, there are clients that show up and might trigger you or piss you off, or not do what they say they're going to do blame you project onto you all of those sorts of things. But there's a reason why people do that. And I'm a firm believer that we are all in this human experience, just doing the best that we can, with what we have. And when we create more separateness in our marketing, in our sales in the way that we run our business. We start to dehumanize it in a way or create this illusion that we are perfect. 

And every mentor, every coach, every consultant, every business owner, every human walking, this planet doesn't come without its faults. And we don't come without making mistakes and not getting things perfect or getting things right. And what often happens I see in the coaching world, predominantly is a lot of judgment, judgment towards coaches that we've hired judgment towards the industry judgment towards clients. And that just creates more judgment, more need for perfection, which is a total illusion. And what we see and others are judging others for ultimately we have within ourselves because we as humans are whole beings right? We have there's nothing to fix, we are a hole, we come with our flaws, we come with the things that we're really amazing at and so before I share with you the different types of buyers, I want you not to go in with the lens of Oh God, I don't want to work with those people. Or Oh God, those would be really hard people to work with. Because I truly believe that the journey that you're on as an individual will indicate the type of people that you want to work with ultimately and call in. But at each level of buyer coaching consultant service help is required. Are and we all deserve it. Regardless of what phase of evolution or stage we are, there's no hierarchy here, right. And the minute we start to create a hierarchy of like, Ooh, I don't want to work with those clients down there. Because they're X, Y, and Z, you've started to judge that particular group. And you started to create separateness between you and them. And in reality, when I share this with you, you're likely going to resonate with all four of them, at some point in your life, you were probably at that phase or stage, and maybe you've moved past it, or maybe you've regressed back to it in other elements of your life. 

And so I would just be, I invite you to listen to this episode with a level of openness and understanding and compassion for humans in general, and that we are all out here just doing the best that we can, and that we all come with faults, and we all make mistakes. And this need for perfection. And there's demand for perfection. In other people, or this demand for other people to show up in a way that we ultimately want them to, is not the solution. And that in and of itself is going to help you release some of that control or static, but also help you release what you might ultimately be calling into your orbit without you even really knowing it, which is more judgement and persecution. And you're right and I'm wrong. And the minute we can release that, and we can just show up as we ultimately are. And we can ask for what we want, it doesn't mean that we're going to get it right if we ask for what we want in a coach or consultant, or we asked her what we need from clients, doesn't mean that we're going to ultimately get it. This is the journey of being in a service based business. By the way, when you're working with other people. People are just people, right? And I truly believe that they're just doing the best that they can and they don't wake up in the morning going, oh my god, how am I going to screw over my, you know, my coach or my mentor, the person that I've hired to do copywriting or web design with me, they're not trying to make it difficult. You know, there are people out there Yeah, that that, you know, might be hair pulling clients. But oftentimes, what I've realized is is that there is a bit of a communication breakdown with how you communicate and with what how they understand that communication, and nothing more than that. And that they're really just doing the best they can with what they've got in that day. And in that moment. So let's dive in. Because there are four types of buyers in my perspective. 

And the reason why that is important is that marketing and sales strategies don't all work the same. And they don't necessarily work with certain types of buyers. And so when you know who you are, and what you stand for, and when you have a really rock solid offer, that's a full embodiment of who you are, and that you really actually believe in, that you're frickin passionate about, then you can start to really, you know, feel into and visualize the type of clients that you want to attract. And so I love using dating analogies, I think we've all data at some point in our lives. Even if you married your high school sweetheart, you probably dated them before you married them. So and even if you don't, you might revel in your single friends stories on Tinder or hinge or whatever, and the dating woes that they've gone through. So I love to use dating analogies as a way to, you know, give you an idea of how these people are going into making a buying decision or a choice, right, because really, at the end of the day buying is a choice that your potential clients are making the choice in whether they buy your product or they don't, or they buy somebody else's, or they buy your service, or they don't, it's a choice all comes down to choice. And so what happens is, is we've got to understand where these people are when it comes to their mindset when they're making these choices. What type of energy are they in when they're making these choices. And so the very first buying type, this is not an order of hierarchy. We're going to say that throughout this entire episode. The first buyer is I can't live without you. I need you I can't live without you. There's an attachment there that you are dating somebody hoping they will help you feel some type of void or solve some type of problem for you. A lot of traditional and mainstream marketing is designed for this buyer type by the way. David Hawkins if you haven't heard me talking about created an energetic scale from zero to 1000 and the collective is vibrating at about a 200 to 10. Now consciousness is elevating So that's rapidly changing. 

But mass media marketing was designed for the people operating at that 202 10, I have a problem I need fixing, right? Tylenol was created for that you got a headache, here's some Tylenol fix it, let's not get to the root of it, let's just give you sort of a bandaid solution in some regard to heal that immediate pain. That's where a lot of mass media marketing is designed. So heavy deadlines, fast acting bonuses, discounts, deals, lots of heavy hitting sales, right? What ends up happening, these types of people, they need that, right, they're making a decision from a consciousness place of, I have a problem, and I want it fixed now. So instant gratification was designed for these people, right, I want to make a million dollars overnight. In business, we see this a lot in the online world. These are the instant gratification and when things don't necessarily work out, they're going to maybe be upset or angry. It's the I love you today, you're the best thing that ever happened to me, I need you, I can't live without you. But if you piss me off, or you don't do what I need you to do, then I'm gonna get angry and upset in the moment. And these, again, there's nothing wrong with these types of clients is just that this is the mindset that they're in when they're purchasing. 

And if you're using marketing and sales tactics and language that plays on FOMO, or scarcity, or lack, you're attracting those types of people. That is what mass media marketing was designed for, it was designed to tell us that we were missing something you know, we needed to lose 10 pounds in order to lend to the guy, or we needed to have perfectly clear skin or we would be considered ugly, or we need to have perfectly white teeth or people wouldn't take us seriously. So that is what makes me sent marketing was designed for and therefore a lot of the rhetoric messaging and everything that's been created, online and offline has been designed to tap into that I'm missing something, I need you to fill the void, aka I can't live without you, you are my missing piece or my missing the missing puzzle piece to my happiness. That is buyer number one. So if you're servicing those people, those are the type of strategies you're going to want to use, you're going to want to play off the lack, you're gonna want to play off, they're going to have a lot of objections, because they're living in lack mindset. Again, these are not bad people, right? A lot of the collective consciousness is actually vibrating at this vibration, hence, the mass media marketing really being successful for these people. 

So for example, if you're a hypnotherapist and you're working with people in survival mode, then you likely need to market to these people in this capacity, because that's what this these people are operating in. They're in pain, they're kind of in survival, and they're making decisions based on current circumstances, not where they want to go. And so future pacing them, we see this a lot in marketing isn't going to work for them. Or it's going to create a lot of objections within them. Hence why you need to bust a bunch of objections, because when you future pay somebody that's in this mindset, they can't think beyond the next day or two or five days, right? They're so stuck in their circumstances right now of like, how do I get out of it, and I need to get out of it. Now I have a headache, I need to fix it. And so when you're like, oh, man, if you drink water every day for, you know, the next five months, you'll never have a headache. Or if you move your body and you know, and you'll have this beautiful life down the line, they're not thinking into the future that much, they're very much in the present, and wanting to try to avoid that, you know, window of time, which is a very short window of time. And so you've got it. That's why deadlines work so well with these people because they're like, I need this now. And I have four days to make a decision. 

Okay, I'm doing it. The thing is, is then you have to structure your offer your programs, all of those sorts of things, your products, in order to achieve this immediate result. So for example, if you if you're a coach, and you're running a program, you're going to want those people getting results in like five or seven days. So this isn't the deep dive life transformation style, right? They want to see immediate results. And if they don't, they're probably going to go into panic mode, and they're gonna go I need somebody else I need to fix this other problem. I've got this other problem. That's the energy that they're going into the container with and so if you can structure your programs where they get a result or a win something they can celebrate really quickly and continually have them celebrating things really quickly. Then you're going to see some really happy customers. Now the other thing about that is is if you're saying Like a product, again, you're gonna want that immediate result. So Tylenol, right, you want that headache to go away within an hour or two so that they're like, oh, it's working because these people are going to be hyper reactive to wanting to jump to get the next thing because they're trying to fill the void by your number two, these are your people that are are like I will do whatever it takes to make this relationship work. And they often do it at a cost or a sacrifice to themselves. So I was in this state, in my brick and mortar, I was this person, I was like, I will turn myself inside out to make this business work, I will turn myself inside out to make this partnership work. However it is I will do what it takes to succeed. However, it was at a cost at my own well being my health, my wellness, all of it, right. And as you probably know, if you're not thriving internally as a human, like thriving, wellness, mentality, emotional, all of that, that's going to be reflected out into the world. And so you can sustain that for a period of time, depending on your willpower and your grit, I did it for a big part of probably my adult life, to be honest, right? I was like pushing and grinding, and I'll make these things work. And I'll make relationships work that, you know, ultimately, probably weren't aligned for me. 

And I did it at the sacrifice of my own well being. And that's sustainable for a period of time until it's not until you hit a burnout and everybody's different. So that capacity to hold that or to continue that on will depend on the person for me, it was about 3637 that I just couldn't do it anymore, maybe 38 That it was just like, I can't do this. But it takes unlearning those patterns of why you need to turn yourself inside out to make things work and to strive for success in that way. So these people are really going to love you emulating your tenacity or your push or your effort, right? If you're showing up all the time on social media, and you're you know, pumping out content, and you're telling people that they need to work hard and put in effort if they want to see results. And this is a long game. Business, to me is a long game, I'm just going to be really frank with you. But when we use words like so things like if I hustle less, I'll make more will really trigger these people. And this messaging triggered the shit out of me when I first entered the online space, because I was like, This is bullshit. You're telling me I can hustle less like no working hard and putting in effort and working 15 hour days is what it takes to build a business. 

And that's the only path to success that I see. That messaging triggered me. But it triggered me in a way that got me curious about what's possible if I hustled less. So really showing these people in your messaging and your content that, you know, effort and work and putting in the hours. And all of this pays off these people like love Gary Vee, right? Because that's Gary V's messaging is like you're not gonna get anywhere in life, if you don't work really hard for it. He also, you know, promotes posting, like three times a day just pumping out content. It's quantity over quality in a lot of ways, right? It's just like turnout content get visible on every platform possible. These are the people that are like, I will do whatever it takes to make it work. And so showing them and teaching them in that capacity or creating a product that, you know, like a workout product or something like that, you know, if you're trying to I was just at a Biohacking Conference in LA a few weeks ago. And one of the things about biohacking is like how can I hack my and hack my Well, wellness and well being in a way to you know, maybe cut down my physical activity or maybe cut down you know, what the time I'm spending working out and those sorts of things, right? These people are like, I'm going to run a marathon or I'm going to train for a triathlon because, you know, this is going to help me stay in shape.

Whereas, you know, somebody may be a different type of buyer would be like, How can I cut down my workouts and still be in optimal shape? How can I still eat ice cream, but have a six pack, right? Those are a totally different buying type of people, the aisle do whatever it takes to make it work. They're going to listen to what everybody else is telling them. And they're going to buy into probably a lot of the status quo of what is the right way to do things. And they're going to check all of the boxes and they're going to succeed. So they're there. They're loyal as fuck to you write their loyal, loyal customers, when they latch on to you and they buy into what you're selling. They're going to be loyal. So they're really great customers to have but if you're wanting to To help people live a more simplistic life, or you're wanting to help people show them a different way of doing things, these people can be really stuck in the mindset of like, no, that's not really the right way, they might not be thinking 100% Out of the box. However, it doesn't mean it's not possible. I'm a very outside-of-the-box thinker. I'm a rule breaker. But I was very much stuck in that paradigm in some capacity, because that's what all I knew, right? I'd put in effort and worked hard. And I succeeded as a result of that. So I didn't know anything differently. So again, nothing wrong with these types of buyers. But if you're wanting to help these people, you know, be successful in their life and their business. And you want to do it based on hard work and effort, your content, your messaging, your strategies needed to show that and you also need to embody, and emulate that for them. Now, this is where it gets a little bit tricky, and I want to share this with you is that if you are the person that's, you know, sacrificing parts of who you are, or you're going all in on your business, but you totally forget about your life outside of your business, or you're forgetting about your life. You know, your relationships are different things like that, you're sacrificing all those parts just for the business.

 And you're emulating that as a business owner, but you're selling somebody on the fact that they can, you know, have tons of spaciousness and chill out and lean back and all these things, I'll teach you how to build a business in a really simple way. But you're showing up in the energy of being on social media, all of the time, creating content, all of the time, selling all of the time I get as business owners, we need to sell, I get that. But I can promise you this, you can attract clients into your business on a monthly basis, high ticket clients, low ticket, whatever, without having to sell, I did it in my brick and mortar. And I'm doing it on my online business now. And I haven't shared 100% how I'm doing it in my online business yet, because I'm still ironing out what that looks like. And for me being an integrity is not selling people on something that I'm going through the process of online, I created it in the offline world. That's exactly how I sold in the offline world. But I needed to recreate it and have the data and have the backing, and to really fully embody it in the online space, in order to be able to turn around and really share people share with people why and how I'm doing this. 

So the next buyer is going to be you have to check all of the boxes on my perfect partner list before I even entertain chemistry. So these are your people that are very logical, analytical, they're your thinkers, these are the people that think through everything they can be overthinker is in a shadow perspective, right? They're going, Ooh, is this the right decision, they're going to be the type of people that asked you for what is the return on investment, and they want to see results, they want to see how it's worked for other people, they want to see how it's worked for you. But they're making a decision from the logical first. And then from the gut, which is the chemistry right. So these are the types of people that love speed dating, if you've ever been ever done speed dating, because they're in and out, they're like, give me five minutes to figure out whether or not you check all the boxes. And if you don't check the boxes, I'm piecing out, I'm not wasting a moment with you. So using marketing and sales, which is heavy objection busting, or that you know, is long and drawn out, is going to completely deter them, right? They want the details. They want the facts, they want the information and they want to logically see quickly.

 So long sales pages, with a ton of information is going to really help solidify this. But also if you can answer any of the questions that are going to come up when it comes to ROI, or results or any of those sorts of things that they will ask you about it. So if you're selling a product, if your product is science backed or has any sort of backing to it, influencer backed anything like that, that's going to really speak to these people that are like literally checking things off a box and wanting to know first and foremost upfront transparency, so they're gonna want to know price. I know in the online space, there's this, you know, dance between do I show the price? Do I not share the price? Do I share when the time the call times are? Do I not share these you'll want transparency upfront, if they have to go looking for shit, they out, they're gone. They're there. They're the go getters, the ambitious people and they will find somebody else that can answer those questions quicker. They also are like more likely in a really empowered decision making place so they know what they want. And they know that they need it and they know why they need it. They're very solid in that they just don't know who is the right person for them. And so they're looking for the right person. based on logic first gut Second, and then you've got when you know, you know, there aren't really words that can put it into words. And these are your people that are likely not looking for a certain specific type, like, I need my partner to be, you know, six feet, at least six feet tall with blue eyes and blonde hair. They're not that specific. 

These are your feelers more than anything. So they feel viscerally on a gut level, they feel pulled to a certain direction. And they follow that gut instinct. And it can be for dating perspective, you know, they could date a jock, who's super fit, and then they could date a total science guy who is totally not their type. And their friends will be like, That guy doesn't seem like your type, or, you know, they're, they'll meet somebody in an airport and totally connect with them just randomly out of the blue. And you know, we could potentially marry them in a week or so these are your feelers, they're the people that just know that this is the direction they need to go, and they're trusting it. And oftentimes, they can't put it into words. And it doesn't make sense to the logical buyer, right? The logical buyer is like, why are you doing that? And they're going, I can't explain it, they will likely never ask you. If they'll make a return on investment, they're not going to ask that question like, what's my return? And what are the results because they trust wholeheartedly in their gut that they know this is the next best step for me, and I can't really put my finger on it, I just know, I need to be in this space. So they are the types of people that are probably your lurkers a lot of the time in your space. And I know, we can get really annoyed with these types of buyers, because we're like, we just want them to engage on our content. These people are kind of sitting back, they're paying attention. They're taking stuff in, but they're waiting for that gut nudge to make a decision. And when they know, they know. So there's no selling to them. It's selling in a very subtle way. This is how I did it in the offline world in my brick-and-mortar, and how I've really started to embody this in my online business. I'm highly intuitive. I'm kind of split between logical and analytical, I can dance in that world. 

But I very much everything that has been of really great success in my life. And a lot of ways that has come effortless, has come because I've just had this knowing that I need to follow this path. And I don't really know why. But it's going to take me to where I need to go. And I just sort of trust that. It's how I've built my businesses, to how I've, you know, dated and found my relationships. And so these are, again, if you're heavy hitting like objection busting or deadlines, fast deadlines, hard deadlines, FOMO scarcity, these people are not operating in the scarcity. They're likely you're big picture thinkers in a lot of ways as I use the word thinker, but they're feelers. So they're probably got their head in the clouds a lot of the time, and they see things from a very different perspective than a lot of the world doesn't a lot of ways, because they just have these, this knowing that they can't really explain. And so they're following sort of like the breadcrumbs of the universe, if you want to call it and their success has been probably done in a really unorthodox way, compared to what we've been taught, right? If we go back to the beginning of this, that, you know, frequency scale, mass media is vibrating at about 210 to, you know, to 20. 

These people, you know, are like the 350-400 right there. They're hyper-aware of what's going on, they have really great clarity, they can see through the weeds, so to speak, and they're making decisions from a very grounded inner place. And so they don't want to be sold to, they're the ones that can get irritated if you know if there's a door-to-door salesman that wants to interrupt their space and try to sell them something or they're getting cold DMS in the in their inbox, they're the people that want to be seen. And they want to know they're seen. And so if you're using content, like I said that he's very pain agitated or oriented, this is going to turn these people off. They want to know that you understand them from where they're at, and to validate that, but they also want to be validated on their uniqueness, and how they see things differently and how they operate differently. They're very much about the full expression, the authenticity, I think we all are to some degree, but these people were like, I can't sacrifice who I am and what I stand for, in order to do it this way. It doesn't mean that they haven't done that in the past. But they're the types that you know, again, they're there. When they know they know and then when it's over, it's over and there's no sort of questioning that's like a light switch goes off. And they feel very deeply so they can tell if the words you're putting out there in the language that you're using, match who you are at the core of who you are. And so these people often will get the compliment of like, you're so authentic, and you're so real and you're so transparent, because there's no facade kind of happening. There's no proving energy, there's no needing to be right in any way, shape or form. They're, they're again, they're, they're the feelers of the world, right? 

And so they feel deeply and they feel heavy and, and they, they want to feel something in your content, they don't want it to be scripted. They don't want to be, you know, they don't want it to be overly salesy, right. So storytelling is a really beautiful way to connect with these people on an emotional level, right, you want to connect with them on an emotional, a lot of marketing and sales is done from logic, right brain based psychological analytical. Now, I'm not saying that those that don't work. But if you're selling to the people that just know when they know, they're going based on a feeling and emotion. And so you've got to trigger that within them in your content, in your emails, in your sales pages, there's got to be some emotion that is emitted outwards. And so when you're speaking from the heart, this will connect with these people a lot, when you're speaking from sort of this logic and like analytical, it feels very sterile to them, it feels very devoid of personality, right? Again, there's nothing wrong with any of these buyers, but it's how you sell to them is how it's going to really match the type of people that you're attracting. And what most people are taught is that traditional form of marketing, because it's mass media, right? So everybody knows that I was trained in it, I've applied it and employed it. But for the longest time, if you've been following me for a while, you know that I struggled with it, I was like, I just don't feel aligned with this.

 And that is because I'm such a gut-knowing creature that I just know where I need to go when I need to go, and I just do it. And it doesn't mean that in my life, I haven't cut parts of that off, right, I shared with you in my brick and mortar, I was like, I'll sacrifice, you know what I can to make this work. And I did that for a lot of my life. And that's just because I come with this like proving energy of wanting to be a value. And my way of showing value is to give and oftentimes over give, and to be overly compassionate and empathetic for things that aren't really my business or my place. Right. That's the feeler. Right. So the empath highly sensitive, this is where these people sit. So if you're like a solopreneur, or somebody that's very heart centered, and you're using sort of sterile, logical analytical content, there's going to be a disconnect there, right? Because people, they're going to see you and get into your space and feel you and they're gonna go wait a minute, like the person I'm getting to know, right now in this moment is not the content that's being put out, and there's going to be a disconnect, it doesn't mean that you're not going to attract people, this is the other sort of downfall with a lot of the manifestation rhetoric out there. It's not an if and when, right, it's like, you can be so out of alignment and still be highly successful, right? It's not that if I don't do this, this is going to happen. Or if I do this, this is going to happen, right?

 It doesn't work that way, I was so out of alignment in my brick-and-mortar, and we still sold all the time. So it's not like it just stops you from selling. It's or from making sales in your business, it's just doing it in a misaligned way is not going to feel good over the long run, right? So if you're operating, like I said, and that sort of like, I'm going to sacrifice parts of who I am for me, I sustain that for a big part of my adult life. But I eventually burned out. And that's what will happen when you're not operating in the energy that you're naturally created to do or what you're here to do. And so these are the types of buyers, like I said, that you need to go okay, which type of buyer Am I servicing? And not from a Oh, God, I don't want to help those people. But like, ultimately, what are you offering? Right, again, if you're a hypnotherapist, and your job is to move people out of survival, you've got to get really real with yourself and go, Well, I'm going to be probably helping people that are stuck in this survival. They're making decisions based on circumstances probably lack in the moment, and they might be really deeply rooted in some limiting mindset stuff. And therefore I have to sell to meet these people. I can embody what's possible, I can embody what's possible for them. But I've got to put this into marketing and sales strategies that ultimately speak to these people in order for me to attract the right type of people into my space, and the people that I ultimately want to help. And if you're the, you know, more of the feeler again, you've got to infuse some Heart and Soul and emotion and this is like no perfectionism, no highly scripted stuff just from the soul. And that is why we were able to sell our brick-and-mortar with a single email. And people often are like, I need to see the copy for that, like, show me the magic tricks. And I'm like, 

There's no magic trick, the sale happened well before that email ever went out. And it's because I cultivated real relationships with my customers. And so when we sent that email out to our list of 700, we had 11 interested buyers with two that were very serious who signed NDAs with one who ended up buying the business. After just two and a half months, we had transferred ownership, which is a lot of the times really unheard of in selling a brick-and-mortar or physical business, because when it was the height of COVID, so people like you'll never sell it, businesses are closed right now. And nobody knows what the state of the world is going to be like, and five or eight months, we've never gone through this. So the fact that we even had people that were interested in buying the business was like, you know, a shock to a lot of people. And it's because I created real relationships with my customers. And I got to know who they were. And I got to know their names and their kids names and things they were going through. And we created a real relationship from that. So when that email went out, people wanted in on what it was that I had created. And the email was heartfelt. There was no, like sales tactics or psychology used or clever hooks or anything. I think the headline said, you know, hey, it's been a while. And then it was this heartfelt message of the difficult decision we made to sell. And that, to me was in alignment with who I am. 

It's heartfelt, right? It was real and raw and vulnerable. And it had nothing to do with how do I get the perfect hook on here? So people open the email, and how do I create some clever, objection-busting limiting belief stuff to get people to buy, because that's not who I am ultimately, and that's not the vibe that I want to put out. And that's not really how I want to sell to people. Again, nothing wrong with that. It's just I don't want to sell to people in that capacity. I know I am here to help. People who are a lot like me, that very heart centered the feelers right, who often have a hard time in business, because we are very emotionally charged and driven. And it's hard for us sometimes to you know, turn off our hearts and just be in our heads. And but we can get so stuck in our heads, and overthink and make decisions in that same capacity. But so that is really in a nutshell how to start to really be in alignment with your people. Now, one thing I do want to share with you too, is, you know, as you start to go, Okay, what is my offer? What is it? Who is it really here to help? And how do I want to show up in all of this, like, what are my values as a coach, and what is my coaching style. And ultimately, that sort of ecosystem or energetic frequency will help you attract really aligned clients, what I do want to share with you is, is that I also equally believe that if you're a coach or consultant, a service provider, this is also going to be a bit of a learning process. And then it's not something that like, Oh, if I just get all of these things, tickety boo into one big perfect aligned line, life is going to be grand, and I'm never going to you know, face any issues or turmoil within the services that I offer. And I don't believe that to be the case, I think, again, being part of this human experience as you evolve. so too will the people that you attract into your space, but so too, will the offers that you're putting out there. 

But I just think in general, you're going to hit roadblocks and bumps. And so the really big piece of all of this is, again, it goes back to you and that inner purpose. And I'm going to share more about this on next week's podcast, about that whole unwavering commitment to yourself to your purpose and what you're here to do, regardless of what's going on around you. Because I think this is another key element. When it comes to success in business, especially as a heart-centered business owner who is very emotionally charged in a lot of ways, which is not a bad thing. It's just not a bad thing. It's just that we can get rocked off of our core really quickly when we get negative feedback or we get feedback that triggers us or we have a hater or a troll that comments or we have a client that complains, you know, as much as we stood in our service and the delivery of our product in the wine business. I mean, we had people that complained that's just I mean to to produce wine at that capacity and not have a batch go bad or have a client that took a batch home that ended up going bad in the bottle. I mean, that's impossible, right? And so again, that's striving for perfection to never want to have a bad review or uncomfortable complaint or feedback that is striving for perfection, but it's also a bit of avoidance as well, right? And trying to avoid any of the shaking that's happening. And so the more you can get into your core stability, and the more grounded you can get into that, the more you're able to weather any storm that comes your way. And we're going to chat more about how to do that on the next episode. Because it all really starts with alignment when you are grounded in what you're here to do and why you're here to do it. And the type of people you ultimately want to serve.

It's really easy to go they're probably not my ideal customer, or that somebody coming to me in a different stage of buying really isn't who my human is, right? They're coming from very survival state, they might be blaming and projecting. That's just not really my vibe. And so it's really easy to move yourself out of that when you're grounded in who you are and what you stand for. So I can't wait to dive into that on next week's episode. Be sure to subscribe so you don't miss when it drops. And if you liked this episode, and you found it very helpful, love for you to pop over on Instagram and let me know so I know that this content is resonating with you.