Why You Keep Rebuilding the Same Business and How to Actually Create Something New

What if every pivot you've made from corporate to entrepreneurship, from brick and mortar to online business has just been a millimeter turn that rebuilt the same construct you were trying to escape? What if the freedom you thought you were chasing doesn't actually exist inside the model you've been sold, and the real reason you're swirling isn't because you lack direction but because you're trying to create something new while still looking through the lens of the old rules?

Kathryn unpacks a breakthrough insight from one of her live workshops about the identity and constructs we build around ourselves, the marketing rules, the business models, the beliefs about what success requires and why stepping out of the box feels so terrifying when your entire sense of self has been wrapped up in it. She walks through her own journey of millimeter turns from corporate to wine business to online business, shares the process she uses to identify resistance points versus genuine misalignment, and explains why dismantling the beliefs running your show is the only way to stop swirling and start creating from a completely different place.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU’LL DISCOVER:

• The concept of "millimeter turns" and how many entrepreneurs keep rebuilding the same construct they were trying to escape, moving from corporate to brick and mortar to online business and realizing each pivot just replaced one set of constraints with another (trading a nine-to-five for seven-day work weeks, swapping office overhead for $10,000 monthly ad spend) without ever actually stepping out of the box they were desperate to leave.
• Why the swirling happens when you're bumping up against the edge of your current construct and can see that something needs to change but the identity you've built (marketer, conversion copywriter, psychologist, Reiki practitioner) and the rules you've internalized ("niche down," "sell one thing," "speak to one person," "be the loudest in the room") keep pulling you back into the same box because stepping into the unknown means not knowing where you land or who you are without that framework.
• How Kathryn used her own resistance points as a compass, shutting off ads when the overhead felt heavy, questioning whether social media's broadcast-style energy matched someone who graduated top of her class without asking a single question, and recognizing the difference between an edge she needed to push through versus genuine misalignment with her natural way of being (the person who observes rather than performs, who thrives in organic grassroots connection rather than center-stage content creation).
• Why you can't create something new from the same level of consciousness and the practical process of dismantling your constructs by first identifying your resistance points, then uncovering the beliefs running the show behind the scenes ("I need to wear heels for people to take me seriously," "I need to reach the masses to be successful"), and then using tools like Perplexity AI to find real examples of people who've built what you're envisioning because you have to not only shift your perspective but actually believe in the new angle before the swirling stops and real creation begins.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

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