Why Selling Experiences Requires Different Marketing Than Teaching Skills

INTRO: [00:00:00] After generating over a million dollars in sales and selling one of her businesses with a single email, your host Katherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen, heard, and a sought after entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

Be The Sought After Entrepreneur podcast is here to help you ditch the cookie cutter one size fits all approach to marketing, and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to Be the Sought After Entrepreneur podcast, and here's your host, Katherine Thompson. 

Kathryn Thompson: Hey, hey, super smart that you're tuning this week's episode. I cannot wait to dive in today's topic [00:01:00] because I wanna share with you a client story that I think will be really beneficial for you, especially if you're somebody who sells a, an experience rather than sort of an info product or a knowledge base product, or a skills acquiring product or service, for example.

Most business and marketing coaches or copywriting coaches are teaching somewhat of a skill, meaning there's a curriculum often that goes with their teaching modalities, right? So you've probably been in some of those programs where there's frameworks and there's steps, and there's methods to acquiring this skill that you're learning, marketing, sales, business.

QuickBooks, um, you know, bookkeeping, you name it, right? So there is this course element to it that you go through to learn. The information, the knowledge, so that you can then turn it into wisdom and practice in [00:02:00] your own business versus somebody who is selling an experience like a massage therapist, a physio, um, an energy healer.

Those are experiences that you are not actually teaching the person how to become a massage therapist. You're not teaching them how to massage. You're not teaching them how to do energy work. You're not teaching them how to be a therapist. It's an experience that people are paying you for a service that people are paying you for.

The reason why this story is gonna be so beneficial for you if you're someone who sells an experience is because the vast majority of marketing and sales advice that is taught in the online space is taught and geared towards that knowledge based creation, that skill acquiring. Type of thing. And why this is important is because when you're trying to sell an experience, but you're using frameworks that are teaching you how [00:03:00] to sell a skill or, uh, teaching you how to acquire the knowledge so that you can then use that wisdom, it distorts what it is that you're doing, number one, right?

It makes it very difficult to teach the five steps to energy or to position your energy work in a way that is. Being sold, like you're selling a piece of knowledge and it doesn't actually fit. It just doesn't fit in terms of how we communicate and articulate the work that we do. So I want to share with you a client story because I.

The vast majority of clients that I work with are those that are selling the invisible, those that are selling an experience rather than teaching people how to become the thing. Now, there is an exception, of course. I work with a lot of people that are creating their own certification programs in in reiki, in energy healing, you name it.

So that's where the model would be [00:04:00] different. So you might have a hybrid model within your business, right? If you're teaching people how to. Do something, then you would position and package that in a very different way than is if you were selling your service as a one-off or a group program or package sessions or whatever it might be.

And this is a really important distinction. So hopefully you can see that distinction and you might be realizing as you're listening to this going, yeah, I've just never been able to put my work into a how to five step thing, or I've never really sort of been able to capture my methodology. But also, why am I having to position my methodology in order to sell my energy healing work?

Like why does somebody need to know the process I'm going to take them through in order to invest in energy healing or reiki or whatever it might be? And that is such a great question, and that is where I see a lot of people kind of going sideways because [00:05:00] 99.9% of the people that are teaching, marketing and sales in the online space.

Are not teaching from that experiential marketing perspective. They're teaching it from the knowledge base, course creation, um, thought leadership, the expert, the guru, that sort of thing, right? And that model works. And I think this is a very important thing. There's no judgment on either model. There's no right or wrong on either model.

They work for the right business. And I think the reason why I wanna share this story with you because. If you are somebody who's selling quote unquote, an experience, rather than teaching people how to do something, then this is a very important distinction when you're doing your marketing. And hopefully this will give you insight on how I supported one of my clients, one of my many clients, through setting up this through an experience rather than.

A how to masterclass presentation or something like that. Right. So this particular client came to me, uh, she's in, works in [00:06:00] women's health, but more so in the holistic, energetic space. And she came to me with a very specific. Request. She was wanting to offer an, uh, a new offer. She had created this new offer that she wanted to launch.

It was a group experience. Again, not something she was teaching. Not how tos and, and frameworks and steps, but an experience for women in a highly sensitive area. And I'm just gonna keep that confidential, um, just for my client's privacy and, and whatnot. But it was a very highly sensitive. Topic that women probably don't really want to talk about openly.

So, and I'm gonna share with you, give you some distinction why this traditional marketing that's often being taught, or conventional marketing that's often being taught doesn't work in highly sensitive industries, and why it's so important to understand who your people are, the industry that you're in.

To really be mindful [00:07:00] about the messages that we're taking in as gospel. So she came to me with a very specific thing like, this is what I'm doing, this is how I want to help women. It's a very, you know, touchy. Highly sensitive topic that we're putting out there into the world. And so I don't want to create that traditional funnel where, you know, we're posting content 24 7 about it.

We're asking people to comment, right? Because of the highly sensitive nature of it. You know, we've seen these posts, right? Comment the word scale or comment the word bloom or comment the word, whatever. I use them. I'm in marketing, right? So my topic that I'm sharing and talking about is not sensitive at all.

So people commenting on my posts doesn't expose them in a way that it would in a highly sensitive market. But if I was a conventional marketing expert, I would've said, no, you gotta do the comment thing. You gotta do the da, da thing, right? I would've built that traditional funnel for her and it [00:08:00] wouldn't have worked, and the reason it wouldn't have worked because.

The commenting on a highly sensitive topic on the internet is exposing, so they're not gonna do it. Therefore, right out of the gate, we're not gonna get the results that we desire and that we want because we're asking them to do something. That further shames them or further exposes them or reveals the pain that they're sort of navigating.

And this is really critical. If you are somebody who's in a highly sensitive market, that is a taboo topic, let's just say exposing people in that traditional marketing sense where we're getting people to comment, we're getting people to like, we're asking them to engage in that capacity, and then we're.

Literally measuring our marketing success on that is something that we need to reframe and completely change our way of thinking on that because. [00:09:00] Likes, comment, shares, all of that is very good for what I say, surface level content, right? Marketing, business, sales, that surface level, it's very transactional.

Often there's nothing exposing about it, unless, of course maybe the post is talking about, you know, not making money or feast and famine, sales cycles, or whatever it might be. You might not wanna expose that publicly, but in. Highly sensitive areas, women's health, holistic health, mindset, grief, um, mental health, all of those sorts of things.

People might be hesitant or might be more reserved to want to, but asking people to do that in a highly sensitive to topic area to me is, oh, it's, it's just it. I, I feel it in my body as kind of icky. Like why would we ask people to sort of do that, right? So. That's just one component of this. When she came to [00:10:00] me, she was like, I don't wanna build a traditional funnel that asks people to do the same thing, yada, yada, yada.

I don't want to do a masterclass. I don't, you know, I want people to experience my work. 'cause when they experience my work, they buy, and this is really important for those that are selling The invisible, right, as I, as I mentioned, because it is often more difficult. To articulate the selling the Invisible, because it's not something we can see, it's often hard to prove, right?

And so it doesn't mean that it's a bad, that's a bad thing, right? I say transactional marketing is so freaking easy to master, right? How to make 10 K in 30 days. How to attract X amount of clients, how to lose weight in X amount of days. That is easy marketing. Let's be real about that is very easy. It's clickbaity.

It captures people's attention very quickly. Selling the invisible or depth work, if you're doing any type of debt work, requires a [00:11:00] deeper, more sophisticated level of mastery when it comes to your marketing and sales. And I'm not saying this to discourage you, I'm saying this to reflect and highlight something really powerful about what you see in the online space or just in marketing in general, right?

We see a lot of people. Touting these big wins and this like, I can get my clients to get sales in X days and blah, blah, blah, blah, blah, and all the things. And I think great. That's awesome. They're likely in an industry that does not require, I. Turning the invisible into something visible and depth work, it's often something that has a little bit more tangibility to it.

And that to me is an easier sell than something that's intangible. And so when we can create an experience around the intangible of what you do, they can. Actually be shown it through the experience. It's that much more potent. It also requires a lot less words. I had a client [00:12:00] years ago who was trying the traditional method for a long time that did not work, and she quite literally was like, I.

I don't even, this is not even how I operate. I don't teach my meditation or my sound bowl healing or any of that sort of stuff. I don't teach it in a teacher sort of way. I just, people experience it and then they're transformed. And after years of building traditional funnels that quite literally didn't produce the results that she wanted, she came to me and she was like, please help me.

And we created this beautiful experience and I shared this on the podcast before. She didn't speak for 30 minutes. I. She just held space for women. She did not speak, use her words. Not at all. She just created an environment online where women could come and be witnessed through a meditation and a visualization, and quite literally, she didn't speak.

She set the intention and then they sat in silence. She walked away with multiple clients and inquiries after that. [00:13:00] Without words. So I'm sharing these stories with you because I want to one, help you reframe what is possible or, or what is required in a lot of ways to sell your services. Two, I wanna empower you to think beyond I.

This 3D sales and marketing model that we're in that is tangible transactional, right? Taking people from A to B. I want you to think beyond this because I know if you are in the space of selling the invisible, you know that your work is potent. And we often don't have to put the words to it. Like we need to put the words to the tangible things that are out there.

We often can get away with actually having people experience our work and be so deeply moved by it that they want to continue and move on with you. And that's all that it really sort of takes. So I'm gonna walk you through what we did. 'cause this client came to me. Like I said, I don't wanna do a masterclass.

I. Don't get me to post those reels where I'm [00:14:00] asking people to comment those sorts of things. And I said, absolutely. Because that's exposing. It's not gonna build the trust and it's really not gonna highlight your work anyways. So what we did was we created this beautiful experience where people could come and be witnessed similar to my other client years ago.

They could come and be witnessed in this space. And what my client walked them through was a very powerful visualization and meditation, and it was so powerful that the chat in the room actually blew up number one. People were so, so interested in it and they got immediate results from it, and they knew that if they continue to work with my client.

So much more was possible. The one mistake that we made in building out this beautiful experience was we created this experience. We invited people in. We had about a three week window to invite people in. So I [00:15:00] just wanna preface that because a lot of people ask me, how long do I need to promote before a thing, yada, yada, all the things.

Time is a factor to some degree, right? Um, I always say the longer the promotional period. The bigger the opportunity and the launches, and I'm gonna share with you why this matters. So. She came to me with a brand new offer. She came to me with a completely untapped audience. Like she didn't have people in her audience for this particular thing.

So number one is we had to create an audience, and we did that in a three week period. Why this is important is, is because we had about over a little over 200 people that opted in to this experience using Facebook ads and social media promotion basically is how it went organic and paid. We spent a little over $500 on paid ads.

So just to give you a reference, it wasn't like we, you know, spent thousands of dollars. I like to [00:16:00] anytime with a new offer and anytime with a new launch and a cold audience, I like to test the waters. Meaning my client has to be on board with the fact that this is a testing ground, meaning there's gonna be a lot of learning and we might not get the results that she set forth as her big result that I prep my clients to really be open to like, this is really us getting a sense of, is the offer something people want?

Is the experience something people wanna opt into? And. Is it something that is resonating with the people or the things that need to be tweaked? So I'm gonna go back to the biggest mistake, but what I wanted to share is, is that we got a little over 200 people into this experience. The biggest mistake that we made was, is we went from experience to introducing the offer and selling the offer via emails and a sales page.

[00:17:00] Now, why was this a mistake? It might not always be a mistake, and it might not always be truth, meaning this particular sequence might have worked if my client had an audience already cultivated people that were already in our world who we knew were interested in this, but also interested in the offer.

And the reason for that is because when we are marketing to a cold audience, someone who does not know you, it requires a level of warming. And trust building. In order for people to wanna buy straight off a sales page. Now I wanna be really clear, there's a lot of noise and pervasive messaging out there that I don't think reveals the truth around what that, what I'm sharing.

There's a lot of messaging that surface level that doesn't provide the context and also makes things super. Like simplify, oversimplify [00:18:00] sells that oversimplified thing. Like, I'm gonna take cold is sold in 14 days or in 15 days or whatever, and that might work. In a marketing or a sales industry. So I want you to be really, really conscious of this.

When you're seeing that message, who's promoting that message? Am I promoting it? Because if I'm promoting that message, I'm in a very different industry than somebody who's selling something very sensitive to an end consumer, right? I'm selling something to a business in a. Less exposing sensitive topic than someone who's selling something to an end consumer who's highly sensitive, right?

This is why I hate oversimplified messaging. This is why I get so frustrated when I see it on the internet, why I get so triggered. And the reason I get triggered is because it tells me about what I value and what I value is truth and transparency. What I value is. Context when we're sharing stories about things like this, and this is important, this is important for you to [00:19:00] walk away with because I think for a lot of people that I work with, those selling the Invisible, they're looking at the business coaches, they're looking at the messaging people, they're looking at the sales experts and they're going, I want that.

But how do I get that? And then I'm a failure if I don't get that. I, I'm a failure if I don't move people in 2.5 seconds down a customer buying journey. And the truth is, is that the mistake that we made was we tried to move them too quickly, and we realized that very quickly because everyone was raving about the experience.

They loved it, but. The sales weren't translating based on the emotional response that we were getting. So what we did was we added in a 15 minute call where somebody could connect with a real human and have a real conversation with them. And from there, my client was able to then sell her program. A lot better than what it was.

Right. So this [00:20:00] particular client ended up with eight high ticket clients. Her program or experience, I don't even like calling it a program 'cause it's not a program, it's an experience. Was 1997, she ended up selling eight of those. Had we not put that call in, I would say that it would would've cut that back 50% at least.

Right. Because at that point she had had about, um, I think there was like two sales that had come through and we just couldn't, our brain, we couldn't get our brain around it. 'cause we were like, I. The, the emotional response, people were responding to the emails. They were like, it was the, i I, I felt this.

They were giving testimonials, all of it. And we were like, but it's not translating into sales. And the reason it wasn't translating into sales was because those 200 or so people were cold. They did not know her, and it was a highly sensitive topic. And so that experience. Was sort of the doorway or the gateway in it started to create that known and that like, but we just needed a trust factor.

And the trust factor was let's get them on calls with you. 'cause [00:21:00] if they get on a call with you, they'll buy from you. Right? And that's what we did and it completely transformed our launch. I'm sharing this with you because. Well, for two reasons. Number one, I think sometimes we get very pigeonholed into the approach we wanna take, and we have this rigidity around, well, I want this.

This coach sold me on the idea that she never does sales calls. She just sells in the dms effortlessly. Again, let's be really clear about who those people are. 'cause the only people that are telling you they don't use sales calls are marketing and salespeople. Right. You don't see a fertility coach going, I never sell in the dms, learn from me.

No, because they're selling their programs and services, and I'm being a bit sarcastic here because. It's so easy for marketing and salespeople to sell us on what works for them in their particular business, but does not translate at all to other styles of businesses, [00:22:00] particularly those selling to end consumers, number one and two selling.

Sensitive topics that require more trust. If there's anything that you take away from this, this podcast is number one, to think beyond the possibility of what's possible for you to create your own marketing and sales. That really anything is possible and that. What you see as sold as gospel oftentimes works really well in that particular industry.

Which brings me to the next thing. You've gotta be really conscious about the industries that you're looking at for inspiration. Meaning if there's a messaging coach or a marketing coach or a sales coach who is selling how to make more money and attract more clients, then. We have to be conscious about, well, where's their specialty lie, like mine lies in those selling the invisible.

That's the work that I, that I'm in, right? So I'm not selling people on a rigid transactional [00:23:00] business model because the people I work with are working with end consumers, and they're working with people who aren't. Buying from them to learn how to become a massage therapist or how to become an energy healer, or how to become a retreat owner, like they're not those people.

My people are facilitating an experience, and so the marketing and sales strategies and tactics that we use focus very much on the experiential marketing, that direct experience. How can I provide a direct experience so that my people can then. Experience the work, rather than me having to tell them what it's gonna be like.

Let me just show them. And so every stage of the, of the customer journey, we're embedding experience into that. Right now I'm, well, I'm gonna say something, clarify something when. We set up this particular customer journey while we added the calls in. Those are something we might be able to remove [00:24:00] as we build this out, right?

So this is one launch that then has the potential to go on and create more and more and more impact, more and more sales, right? So I want us to also look at the fact that. We're so fixated sometimes on just the one-off ROI or the one-off thing. Like what did it produce rather than future potential of what is possible.

So what's possible is, as my client was like, I don't know if I want to always have to do sales calls, I said, that's totally kosher, right? But as we build this audience. Ongoing until your next launch. You build more of that know, like, and trust before they ever get into that experience with you, and therefore they might be able to buy off a sales page without you having to get on a call with them.

That's a possibility. But right now, in this moment, given we had a three week timeframe from moving someone from cold to sold, quote unquote, we needed that human connection [00:25:00] specifically 'cause of the area in which she was. Supporting women through, so I hope one, that this episode is giving you some insight into the different models and the different ways of doing things.

And if you are an experience styled business where you're selling an experience and not a curriculum or knowledge base or that, then there's a different way to sort of look at this customer journey. How can I create the experience so that people then can. Take in the work that I do, rather than trying to package and position it based on the masterclasses that we see, the ones that I do, right?

Because I'm teaching a skill. I'm not teaching an experience. I'm showing people how to market and sell and articulate what they do. So I have to teach it in that way so that you can learn it in that way. But if I was an energy healer or a therapist or something, then I would have a very different approach.

I wouldn't have that masterclass with the [00:26:00] steps and all the things like, and then position the solution, because I don't want you to have to learn my methodology, like you learning my methodology as a therapist or an energy healer. Is, there's no point. You know, when I hired my massage therapist, I wasn't like, what's your, your master technique?

And I need you to explain that master technique to me before I, before I come to you. No. I booked a session with him. I loved him and so I stayed working with him. Similarly, going to a hair salon, right? Like I love my hairdresser. Well, I didn't know I loved her until I got my hair done by her. That's what I'm trying to say is that we, we have to look at the business differently.

Right? Whereas with me teaching marketing, yes, you wanna like me and, and, and align with my values, that's one component of it. But the other component of it is, is that it's important for me to teach you. The, the theory, the information, the wisdom, the implementation, and the integration of the marketing and sales, that's also [00:27:00] important.

My hairdresser doesn't have to teach me how to color and how to weigh colors and balance colors and all the, the science and the chemistry behind that, right? She doesn't have to teach me that. Similarly, when I was selling wine, I didn't teach people how to make wine. Right. I just made it for them. I didn't have to teach them the process of doing it.

They just got to come in, buy the wine, experience the place, and then so on. Right. So that's what I just want to offer you in this, in this podcast episode. So that. You can look at your business, I think differently. Look at the way in which you're attracting clients, and then also be very conscious about what information you're consuming.

And again, not from a judgment place, not from their doing it wrong place, but just be more discerning about the information that you're consuming. And then. Taking that in as gospel of like, this is the way, right? I gotta get people to comment in my comments, or I gotta build a masterclass that points out pain points and then leads them to my solution and then pitches my offer.[00:28:00] 

Nada. Like, we can rethink this. We can, we can rethink the way that we do this, but also then go surround yourself with people that are business owners like you, right? The massage therapists, that sort of thing. Because when we consume so much about. Around business and marketing and sales around people that are just selling how to create courses and sell knowledge.

It, we, we naturally will adopt those processes and then we naturally wonder why they don't work. And this is why I'm sharing this with you, so. With that. I hope that this episode is giving you some reflection. So like I said, my client walked away with eight high ticket sales. We probably would've seen that at like 50% or lower, right at 1997.

You can probably do the calculation of the ROI based on what I shared with you. I had someone recently asked me. Well, what was the ROI of that? 'cause I did share this in my emails. I got a lot of response from this story, which is why I wanted to share it more here and provide more [00:29:00] context. And I want to just preface one last thing about ROI.

'cause I think it's really, really important. I don't look at ROI as a micro event. I look at ROI as what I earned in that moment. Sure. But then also what's the future earning potential of that? And I think we are very. Narrow focused on what ROI is, and I've shared a lot about this in my emails where we are so concerned about, well, I didn't get the ROI in the two months of I invested in that coach, or I didn't get the ROI after four months or six months.

And I think we need to expand our view on what RI is that you might invest in a program like a marketing or sales or coaching program that's teaching you stuff about business and you might invest in that. For a six month period and you might quote unquote, not have gotten the ROI yet from that learning.

That to me is normal, and I just want to preface that. It may be shocking to some of you, but that is normal, right? I've been doing this for 25 years. [00:30:00] I invested in undergrad, a master's spent 25 years in this industry. Learning the mastery. And so for somebody to be able to learn that and create the ROI that I am able to create to some degree in six months or four months is kind of crazy.

Number one in terms of expectation. But number two is that ROI is actually, yeah, sure. What did you create in that moment, but then what is the future potential of that? For example, my client, had she broken even or had she even lost money? We will know from that what worked and what didn't work. And why this is important is because many businesses lose money in the first year, second, third, fourth, fifth year of business.

And if we're in it for the long haul and we're playing the long haul game, we're looking at how to improve that ROI. The problem is in the online coaching space is that. We attach ROI to these immediate things, and when we don't [00:31:00] see that, then we're like, we didn't get the ROI and we walk away from it.

Whereas if we're playing the long game, we look at that, okay, after three months, four months, six months, we didn't see the ROI that we wanted. I. Or that we expected, then what do I need to change in order to to receive that? But the natural tendency is, well, I'll just jump to the next coach, or I'll just jump to the next strategy, or I'll just jump to the next thing.

Or I'll switch my offer and I'll switch my messaging when it really does require us to double down. And so when anybody asks me about ROII, I have a hesitancy of answering that question. 'cause most people look at ROI as a one-off event, and I look at ROIs as. The event that it happened. Sure. And then all future potential.

For example, if this particular client broke even to me, that's a win. That's an absolute win because it shows that the offer's proven, it shows that the, that it's working. It's just we need to improve it. And that's the mental shift that I would invite all of you to step into if you're not [00:32:00] looking at it from that perspective.

ROI, to me is not something. That people can be even guaranteeing in a four, six month period. Sure. You can create results. I'm not saying that people can't promise results to some degree, but what I'm saying is, is that. When we promise this ROI in a four or six month period, we're actually limiting our potential because to me, the ROI is that much further.

For example, I invested in a mentor years ago, and what I learned from that particular mentor has compounded over the last six years compounded, right? So to say what was my ROI from that particular experience, well, I mean, it's. Unmeasurable in a lot of ways because so much has compounded as a result of that wisdom, that knowledge, and that mastery that I committed to.

So I just wanna leave you with that because I think that's really important. I think it's also really important to be discerning about results and ROI because we're so over promised. In [00:33:00] terms of what that looks like. And so I, I do believe in asking the questions, but I also believe in expanding our perception around what, what we're expecting when it comes to a return on investment.

Um, in any coach, in any mentor, in any business, um, scenario. For example, this particular client has an asset in her business now. That's gonna allow her to create more and more revenue and more and more impact, right? So we've gotta start looking at things in that perspective, that it's an actual asset In her company.

It would like, it'd be like me investing in the dishwasher that I invested in, in my brick and mortar. 'cause I didn't want people to have to hand wash, which is what all the other stores did, which enhanced the experience. But that dishwasher cost a lot of money. But the return on investment of that was that we had very happy clients and people came to our store for it.

That is, you gotta weigh all of those sort of options, is what I'm trying to say is that that was a huge investment, but it was an asset to our company. And then of course when we sold the business, it's also [00:34:00] an asset within the company. These are things that we need to expand our insight on because I think a lot of us and a lot of people out there.

Are capping your potential and success because you're attaching yourself to this expectation of what you think it should be in this very short period of time. And you're also not looking at the investment in a coach or a mentor as building foundations or assets within your company that have the potential for future earnings, which is what you want, right?

So when we invested in our brick and mortar, like all the money went out. Hundreds of thousands of dollars went out to build out a brick and mortar business hoping that we would get that back in return. Right? That's the risk that we have to make as entrepreneurs. And I know there's a lot of rhetoric out there that says, oh, you don't tell people to go into debt.

That's icky, that's gross, and all the things, and I understand that perspective, but I'm gonna share my perspective because I invested, we [00:35:00] invested hundreds of thousand dollars to get that store up and running. That was a risk and that was also debt we were taking on to get that store up and running for the future potential, which is what entrepreneurs do in a lot of ways.

And I'm not saying to go and match your credit cards, that's not what I'm saying. But what I'm saying is, is that. I think again, we've got these skewed views on what is necessary and needed in order to create results in our business. And I wanted this episode to really talk about the potential of selling an experience, but also to really reflect that I.

What we created and what we built has the potential for so much more, but it required my client to invest in the service to then see that potential. But it, but even in that one-off scenario, she could have looked at it and go, well, I paid you X and I only made X, right? Yes. But you now have an asset that's going to create money for you [00:36:00] and sales and impact that is into the future.

So if we're only looking at the micro, we're only looking in that current scenario, then yes, absolutely. We would just, we, we might freak out and go, oh my gosh, I invested this and I only made this. That's not enough. Right? But that mindset and that perspective will keep you on this vicious cycle of. Never really creating enough in the first place because we'll always be chasing the next thing then, right?

Rather than double doubling down and going, wow, look at what's working now. How do we make this better? Right? Which is a very different perspective and a very different way of looking at it. So if you're sitting in this right now where you are looking at investments you've made in your business, and they haven't given you the return on investment.

I would love for you to just sit with that for a moment and then ask yourself, where didn't I stay committed to the path and not out of alignment? Right? But there's been many programs that I've gone [00:37:00] into that I wasn't in alignment with everything that they taught, but I took what I could to sort of build it.

So. Have a little inventory check there around the ROI and then also around the, the, the way in which you have your business set up right now, does it actually, is it actually conducive for you selling an experience or is it conducive for you selling an info product, right, or a knowledge based or a scale.

So with that, I could go on tangents for hours around business, foundation, structure, perspective, mindset. I'll let you go and I hope you enjoyed this episode and we'll see you next week. Cheers. 

INTRO: Thanks for listening. We'll see you right back here next time. You can also find us on social media at creatively owned and online@creativelyowned.com.

Until next time, keep showing up as your authentic [00:38:00] self.