What Your Astrological Chart Reveals About Your Business Resistance (And Why You Should Listen to It)

Intro/outro: [00:00:00] After generating over a million dollars in sales and selling one of her businesses with a single email, your host Catherine Thompson, takes an unconventional approach to marketing and sales. So if you are ready to tap into a more powerful way to be seen, heard, and a Sought after Entrepreneur in your industry without having to spend endless hours marketing your business and chasing clients, you are in the right place.

Be The Sought After Entrepreneur Podcast is here to help you ditch the cookie cutter one size fits all approach to marketing, and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.

Welcome to Be The Sought After Entrepreneur Podcast, and here's your host, Kathryn Thompson. 

Kathryn Thompson: Hey, hey, I am super stoked to be recording this podcast episode this [00:01:00] week because if you're somebody that's in your business that has had any resistance around visibility. Growing an audience, building an email list, maybe building a funnel.

Any sort of resistance around the way in which you sell and market, then I want to share maybe a different perspective that is gonna be different than, well, you just have to do it to be successful, or you've gotta find a way to do X, Y, and Z, or chatting about how to outsource your frustration. I'm not gonna do that on this episode.

What I wanna do is share a real life example of my own resistances around things that might be surprising to you, might not be, but might be surprising to you. And how me diving deeper into really getting to know who I am at the core of who I am, using things like human design, gene keys, and astrology to do that.

And how I've [00:02:00] gained some really powerful clarity more recently than not, and I'm also gonna give you an example of where we can buy into a certain routine or a strategy or a tactic, thinking that's what we need to do to be successful, especially if we're at a place where. We we're not where we want to be, let's just say, and or we've outgrown maybe the place that we are and we want to grow.

And I think at every stage of business, we're all sort of experiencing that at various levels. And one of the things that I've been very vocal about is the way in which I scaled my business at one point that didn't jive with me and how. I wasn't actually scaling it because I actually wasn't seeing the results.

And there are reasons for that because it wasn't in alignment. And I think some of those were a lot more obvious than the ones that I'm gonna share with you now [00:03:00] because these ones are a little bit more subtle. And also, I think when you're in the online world, some of the tactics and strategies that I've been resistant to in a more nuanced way, I.

Didn't think I knew another way around it, and I think that's also something that comes up. For example, creating social media content. For Instagram, Facebook, TikTok. I think when you're in the online world and have an online business and have an online presence, and I'm not just talking about coaching, this could be e-commerce, right?

This could be a coaching consultant, it could be some type of product or service or you know, maybe you have an offline brand, but you're, you have an online presence to reach more people. Again, it doesn't have to be just coaching and consulting, but. If you believe that you have to have an online presence through social media and you have resistance around it, I think it's like feeling, like I always say, it's like being in a [00:04:00] finger trap.

It's like I don't know the way out of it. Because in order for me to succeed, I need to be visible. And yet the way in which I know how to be visible is the thing that I have resistance with. So how do I navigate around that? And I'm gonna share with you. I think some of the conventional ways that people say, right, like outsource that.

Hire somebody to do that for you. Outsource that frustration. And I think if that is the scale of business you want to build, where you have a team that's doing some of that stuff for you, I'm not saying that you. I don't wanna have a team necessarily, but I think you can build a beautiful, successful business as a freelancer, as a contractor, right?

That maybe doesn't require having a team. Um, I think you can build a beautiful business with a few team members. I don't think you need like a full suite of marketing people. I think it just depends on the business model and the way in which you wanna run your business. And I think that when we're in our [00:05:00] vortex or we're in that circumference of being in the online world and we can't see beyond that, and I think that happens often, we can't see beyond and the possibility beyond maybe just being on social.

And for me, it wasn't until I put myself in other rooms that were not designed for helping you grow an online business, that I started to see the perspective. That there are other ways that you can do it. For example, I have two mentors right now who have no real presence online, and yet they have. Wild success in a variety of different ways, and they're not constantly posting content on social media.

And it was that moment that I was like, interesting how they've done it. But also they have an online business, if that makes sense. They're helping people all over the world and so. Why? [00:06:00] I want to dive into sort of the unconventional way of looking at this and how to sort of embrace the resistance as potential signs of misalignment, and then also how to navigate the finger trap where you're like, but if I have an online business, I need to be visible somewhere.

So if it's not Instagram, then is it YouTube or Facebook or Google or whatever, and how we can sort of look at different perspectives around that. And how you too can go and sort of get the clarity that you crave and desire if you are in those points of resistance. Because I have these conversations a lot with people who are like, it feels heavy to grow my business online.

It feels heavy to grow my business via building a funnel that. Tries to convince total strangers on the internet of my work. It feels heavy to always be creating content for social media. It feels heavy to teach right? To be a teacher or an educator, right, have educational content. It's [00:07:00] not how I communicate, it's not how I share.

Uh, I find it difficult and heavy to navigate the marketing space when I am extremely creative and marketing feels sort of. Clunky and masculine and doesn't really feel like me. There's many resistances, and in this moment right now, you can sit with yourself and identify some of them, but. I've been self-studying human design and gene keys for almost five years now, and it's given me boatloads of insight and a lot of insight around what I want and what I don't want and how I want to market and sell and how I don't wanna market and sell, and also.

It has limited me in some of that clarity, and I started to dive into astrology even more about a year ago. Got certified in astrocartography relocation, astrology, went down the rabbit hole of really trying to understand my chart. I had dabbled [00:08:00] in astrology prior to that, but I never really sort of dug deep into MyChart and then also dug deep into my client's chart just to see if I could spot and recognize.

Any patterns. And one of the crazy things about MyChart is, is that I have no planets whatsoever in the third house. And the third house is all about short form content, social media, local networking, small talk. It's it's micro bits of content and communication. And when I discovered that and then someone reflected back to me and said.

You're a copywriter or you have an online business that relies on promotion via Instagram, which is all short form content. I was like, yeah, and I actually have a lot of resistance around it, meaning I find it really depleting to be on a schedule where I'm creating content consistently on social media.

I also find it [00:09:00] very difficult for me to. Truncate and make my content fit that platform. Always have. Three years ago, I was posting five, seven times a day. Or not a day, a week. A week, not a day, a week. Uh, I was posting every single day of the week basically. And in every post I was selling to some degree, and I told the story before a psychic woman said to me, stop selling every day on social media.

And I was like, interesting. 'cause that's the way I, I was told I needed to sell in order to make money in my stories and on my feed. And then the finger trap moment happened. 'cause I was like, well then what? Well, what do I do? Right? And she was like, just speak from the heart. Like what transmissions, what insight is coming through for you?

And I was like, interesting. Okay. I can try that path. Meanwhile, I decided to take a bit of a pause, right? Because I couldn't [00:10:00] visualize what it was because I wasn't seeing anybody really doing that. And so, again, I think in the circumference of who I was working around and the groups I was in, I wasn't seeing anybody demonstrate this differently.

So the natural tendency for me is, where can I find people that. Will demonstrate this for me. Long story short, I took a break from it, came back and I was like, I am not going to be selling every single day on social media, and I will not be selling every single day on stories. I am going to build a funnel.

We using ads so people can find me in that way, and they can respond to what I'm putting out there and I can respond to them when they inquire to work with me. Easy peasy. However, in order to maintain a presence online, creating social media content is part of that sort of gig. Again, always sort of had resistance around it because I'm not someone who loves small talk.

I don't really like communicating for the sake of communicating. [00:11:00] Every time I communicate, I want to be intentional with it. Does that mean I'm always that way and I was always that way? No. The more I learn and the more I digest and the more I consume and the more I integrate and the more I embody, I realize.

My resistance is in a lot of way, has been showing me towards my alignment and the short form, the bursts of content, the hooks, the viral content, all of that, just not my gig. But there are people that, it's their gig, and so I would look at other people and I'd be like, man, I en envy that person, but also I can tell that they're totally in their zone creating this content.

Kudos to them now. I will preface, I don't want you to walk away from this episode thinking, well, I don't have planets in that house, so I can't do that. That's not at all the case. I think you can do whatever the heck you want to do, number one. But for me, it was a very insightful because. I have so much resistance around it and I was like, how do I find my way through this?

I've now feel like I have a [00:12:00] cadence. I do podcasts obviously, and share those clips on social media, which is more of my long form content, which is what I love to do and produce anyways, and. I'm posting two other times a week, right? And a lot of those are long form carousels, which I've really found my groove with that, or longer form captions.

Obviously there's a limit to that, but I love creating carousel posts that provide insight into what I see, what I'm observing, how I navigate things. That all feels really aligned with me. And I also send out emails to my list, which are always really sort of longer form pieces. And I remember I had someone say to me, I think you should mix it up and create some more shorter form bursts of content to appeal to those that don't wanna read long form.

And I understand buying into that. I do. And I also understand how [00:13:00] as a business owner, we've been trained and taught to. Just become what we need to become in order to be marketable, and I don't want to do that anymore and haven't wanted to do that for a while. And I, and I understand the perspective if you're scaling for volume, meaning if you're scaling for mass appeal, that yes, you might have to create messaging that speaks to different types of readers, different types of buyers, all those sorts of things.

But if you're building a business that's maybe bespoke, that focuses more on quality than quantity isn't designed for mass appeal. Then I think you can get a lot more narrow in how you communicate and how you show up, but I also think you probably can honor yourself that much more. That's just an observation or that's just an insight or a thought that I'm having is like the more aligned you are.

And for me, quality over quantity is huge. Scorpio rising. [00:14:00] Libra Sun in the 12th house, like I really am designed for depth Virgo Stellium in the 11th house. I'm designed for systems and precision and practical ways of improving systems at a system scale, right at a big complex system scale. And I also exist in a reductionist industry, which is marketing.

We reduce things, right? Fast culture, fast fashion, right? We see this all the time. How can I make it faster, better, not better, faster, cheaper. And make more money, right? There's that reductionist perspective, but there's also, in the online space, coaching, consulting, a lot of messaging is reductionist in that it's diluted or reduced to a one sentence promise that often doesn't reflect the, the depth in the essence.

And so that's been another huge. Resistance point for me because I am Scorpio rising. I've got my Mercury and Uranus conjunct in Scorpio in the first house. A huge part [00:15:00] of my identity is commuting tr communicating transformational messages. It's not for surface level, it's not for small talk. It's not for any of that, right?

It's not viral hooks and viral. I'm not an influencer in that capacity. I'm here to communicate depth and so. There's a resistance there, which makes sense with that third house being wide open. I also have my ninth house wide open, which was another huge realization for me, which is the House of Teaching.

In a lot of ways it's publishing, it's, uh, travel. I mean, there's, again, just because you don't have planets in it does not mean that. You can't do it. That's why relocation, astrology is really beautiful because you can go to a place that can activate parts of your chart that maybe aren't present at the moment.

However, I've always had resistance around teaching, and I recently said to somebody in March of this year, I said, [00:16:00] I can share what I know about marketing and sales. I can share what I'm observing and I can share. Like what I would do and how I would navigate it or how I coach people through it. But when it comes time to teaching, like, here are the five steps, or here are the da da, or like all of the steps you need to take in order to da, da, da.

Get this outcome. I have resistance around and I've always had resistance around it. So whenever it came time to selling a course or a program or an experience. I loved the idea of selling what I was facilitating. Helping people write higher converting content, helping people refine their messaging, helping people refine an offer.

But when it came time to creating a curriculum, my energy would get so depleted and I would just push myself through it. I would create the curriculum and then. Life would go on, but I always, always, [00:17:00] always felt resistance around it. And the minute I tried to go and sell something and it was like it needs to have a curriculum, I, my body just sort of shut down.

But then again, I pushed through 'cause I was like, this is what we have to do. And it wasn't until people started to reflect back to me again, the idea of live. Mentorship and that being a strength, being able to sit in mentorship with somebody and go, I can, in those moments, in a spontaneous sort of way, I can take in what they're saying, digest it, process it, and provide them with wisdom.

That, for me, felt, feels a lot more aligned again, sort of. Very much written in the stars for me. I have a Libra Sun in the 12th house. Saturn and Pluto are also in the 12th house. It's the underbelly, it's the behind the scenes. It's the the things we don't know that are causing the issues maybe in the first place.

And [00:18:00] it's also very processing wise, Scorpio rising processing. Give me information, let me sit with it and then I can come to you with my wisdom. But again, in the rapid pace of environment that we live in, people want immediate answers. They want immediate quick fixes, and I am very much wired for long-term transformation.

I'm very much wired for delayed gratification in a lot of ways, and not that sort of immediate quick fix, which is another point of resistance for me. In the online industry, which is why I talk about it a lot, obviously. But two of the biggest realizations for me were the fact that I had the Open three house and I had the open ninth house, and I also have the Open eighth house, which is all around like long term engagements, meaning like.

Transformational experiences that run all the time. So Spellbound, for example, is an ongoing evergreen [00:19:00] program. And a lot of the other things I offered out there were of that same sort of mind. It was like a six month, 12 month, you can renew that sort of thing. But as an eighth house wide open, I've learned that I need my projects to sort of start and end.

I need there to be an ending or a culmination to happen. And that is also in my human design as well. I have a highly defined will center. And I remember having a reading years ago that I didn't know how to translate, but she said to me in that she's like, you need projects that start and end. You need an end date.

And I was like, but how do you build that? And how do you have like a closed door sign on, right when you're not wired for that? And she's like, well, you don't necessarily have to do that. It's just you need projects to end. And so the fact that you have an Evergreen program running, and at the time when I had the reading at.

I was just starting that up, and she would just said, as an evergreen [00:20:00] model, I understand why you want the evergreen model, because the live launch model doesn't maybe align with the hype ness. Energy that's required to sell Evergreen feels more aligned for you. But this is something to be mindful of. And at the time I was like, we'll see.

Kind of thing. But I get it. I get not having that culmination or things coming to an end. And again, with Libra in the 12th house, which is all around rebirth, death and rebirth, death and rebirth, again, that's a prominent energy in my chart of like things needing to sort of die and then be reborn and then die and then be reborn.

Right.

The reason I'm wanting to share those sort of insights with you in my own chart is because lately in the last six months, I've really wanted to get, gain clarity around the business model, the [00:21:00] environments that I thrive in. The work I thrive doing, the way in which I thrive delivering it, and so much clarity has come in the fact that, one, I really, really crave quality over quantity.

Meaning I desire to be in quality relationships with. People that I'm working with, and for me that means less than scaling group programs to 30 to 50 to a hundred people. For me, that's more like I might have two to three very strong strategic partners that I work with and that I'm helping. Maybe it's one, maybe it's two, but it's these deep quality relationships, and so the idea of scaling a business in the mass space.

Not where I am moving to and not where I desire to sort of go. The other part of it is precision. And so I think for me is being, when I mean precision. [00:22:00] Precision, I mean being in a business behind the scenes, right? 12 House sun behind the scenes that I'm actually working behind the scenes in other people's businesses to improve.

They're systems. Now, when I consider systems, I mean like marketing, sales, could be leadership, could be team, but marketing and sales predominantly is that I'm working behind the scenes to do that, and I'm using my leadership and my insight and my knowledge and all of those sorts of things to do that.

Those are some of the biggest insights that I've had in the last six months, which were never really present for me before. And that has allowed me then to go, the model that I've built likely isn't the model that's gonna sustain this growth going forward. And when I say growth, I mean. Working with these strategic partners, finding the strategic partners, getting hired by these strategic partners, [00:23:00] right?

And it doesn't mean that I'm not going to be delivering some of the things that I've built, like the AI conversion copywriting system. Again, selling a tool rather than selling an ongoing coaching program that. Requires me that long-term commitment with no end in sight. I need start and ends to projects.

The membership is a tool, right? The astrocartography readings, relocation readings are a one-off or potentially, you know, a couple sessions, but there, there's an end, there's a start and an end to them. So it's, it's looking at ways that I can be of service in ways that, in environments that I thrive in.

And. Again, if you're in this place of resistance, you're like, man, I actually don't wanna teach a curriculum either, or, I have resistance around creating educational content or, yeah, I don't really love the short form content, or I love [00:24:00] networking. And everyone tells me I need to build a funnel. Well, if you love networking, you likely have stuff in the third house, right?

Because it's all around, that's all around sort of local networking in a lot of ways. So maybe you're designed to be local. There's so much insight. I think that comes from astrology and I think one of the biggest lessons and learnings for me was recently, um, I saw somebody post something about journaling.

And this is how it happens, right? I journal every day. I, it's why I've been able to manifest the things that I want in my life. And you're sitting there digesting that piece of content and I was sitting there digesting it and I was like, man, I'm like, maybe I need to journal, right? Because your brain goes there like, okay, I'm either not where I want to be and or I want to grow and maybe this is the thing I need to do in order to grow, but I've always kind of.

It's, it's never come naturally to me. It's, and I think the idea of like [00:25:00] creating a habit, I think creating habits are great. I'm not saying that they're not, but I think the mentality sometimes is like, well, if you don't like it, just do it and create the habit. 'cause it's healthy for you. Sure. I think in some scenarios, yes, going to the gym or having a personal trainer or food, right.

I think we have to create habits around that. A hundred percent right? Because I don't wanna go to the gym every day and I don't necessarily want to work out every day, but I know that that is gonna help me be the best version of myself, right? So I'm not, this is not an all or nothing sort of perspective.

However, if we're just trying to create habits around creating content for social media, because everyone tells us we have to do that. And we're forcing ourselves through that to create and build that habit. And yet it's like so not aligned with how you're wired. Not only the delivery of the message, right, the short form, viral burst, that sort of stuff.

But it's also not conducive to like the depth in which you want to go. Or it's designed [00:26:00] for mass appeal. Mass influence, mass visibility, and really you're not here for that. You crave that quality over quantity. Then I don't think that we have to. Just make ourselves do that. And so when I saw this thing about the journaling thing, I think this is how naturally this can happen.

We're scrolling on social or we hear somebody say something, they've tried this new thing and this thing works now, and maybe I need to do that. It can happen with supplements too, or it can happen with a weight loss thing or a diet thing or whatever. I'm sure we've all done it where it's like, Ooh, maybe I need to start taking magnesium because you know I am.

Uh, it'll help me with my sleep or maybe I need to start wearing a weighted vest because I'm, you know, in the age of perimenopause, these are things that I think we buy into because someone else is telling us it's the way to success or it's a thing we need at this stage of life or whatever. And this particular person I adore and she journals all the time and [00:27:00] loves it, and it's a non-negotiable for her and all the things, and she's manifested all these things in her life.

Attributes to journaling. So my brain goes, maybe I need to start journaling. But I have tried, literally, I have tried to journal. It is not a natural thing for me. It's just not natural. Not natural at all. And sure enough, I see a thing about Libras come up and how it's kind of mocking the journaling thing.

And basically it was like, try journaling. This is how it went. And it was like a sentence and a bullet and okay, bye. This is cringe like. And, and I laugh at it because I'm like, oh my gosh, that is so me. Like I, it's just not natural. It's not a natural thing. And I'm, and I manifest in different ways and I think it's so easy to buy into or outsource.

Our natural way of being because somebody else told us. That's the path to success. And if we're not where we want to be, it's so easy to buy into that or the weighted vest. I [00:28:00] had a woman, I laughed at this 'cause I thought it was absolutely hilarious. That, and nothing wrong with weighted vest, by the way.

Like nothing at all. If it works for you. Cool. It's great. But I've also never been someone that's like, I want the weighted vest. And I know it's a bit of a trend right now where everyone's getting these weighted vests and walking with them and me, I've just never felt the urge. I think this is the sacral pulse, the manifesting pulse that's like, nah, I have no desire to go buy a weighted vest.

Like there's nothing sparking excitement for me. And what's so funny about that is that I saw another woman's story that she was saying. I know the weighted vest bit is a bit of a trend, and everyone's jumping on that. She's like, but no way am I wearing a VD weighted vest, because the thought of it ripping my hair, the thought of the sweat on my body, like weighted down the straps, all of it make me feel like, no way.

My highly sensitive body is like, nah uh, I don't want that. And [00:29:00] what's interesting about it is that as soon as she said that, the pulling of the hair and then also like. The straps and the weightedness. I was like, yeah, that's exactly why I don't wanna wear a weighted vest because. I love clothing that is soft to the touch.

I love, I don't like things cutting into me. I don't like anything that's tight on me. I, why? I hate wearing jeans. You know, I, I would live in a onesie if I could. Literally, like, I don't love wearing jeans. I don't like wearing tight tops. I don't like wearing anything that's itchy. And so as soon as she said it, I was like, I a hundred percent relate with you.

And maybe that's why I don't wanna wear a weighted vest. The reason why I think this is so important is because there are so many messages flying around, do this, don't do that. This is what you need. This is what I do, this is how I'm successful. And I think it's all well-meaning to some degree. And I also [00:30:00] think.

Even if you are well aware of the messages and even if you're well aware of personal development and growth and alignment and authenticity and, and you, and you practice that all the try not do it all the time and you're embodied in that, I think it's, it's still easy sometimes to buy into, well maybe I need to do the thing that I don't actually really wanna do or doesn't feel aligned, but I feel like I have to in order to be successful and I come back to the whole social media bit because.

When I joined this other community one, I joined it because it was, it's online, it's delivered through an online mechanism. But I didn't know anybody in it. Like I, I wasn't aware of who the leaders of it were. I didn't know anybody in it. But I also knew there would be a vast representation of types of businesses.

So it's not just online coaches, but it's. Freelancers, contractors direct [00:31:00] to consumer businesses, e-commerce coaches, uh, you name it. There's a variety of people in there that have come into this community, which I love because it gives diversity, it also opens you up to different perspectives. And the one thing that I know is, is that a lot of the strategies that people are using to attract clients in various ways.

Are vastly different than what is taught in the online space. Build the funnel, selling in stories, sell on social, social media. And I think all those, I think those are great and I think those work for people. And I also think that I've witnessed people crushing it in their business, not doing any of that.

They have other means and other avenues of strategies that have allowed them to grow and scale their business. And when I say grow and scale their businesses, there are people in there that terrify me with their success. They have, [00:32:00] I'm looking at their success going, wow, okay, I'm, I'm uncomfortable because I feel like I've created really great success.

But then you put yourself in a room of people that are. So much further beyond what you've done and not from a like self pity sort of way. I'm talking about just in terms of the volume, the depth, the knowledge, the experience that they have is exceptionally brilliant in the, in the zone of genius that they're in.

And. It's allowed me to open my perspective up, I think to like what possibilities out there, but also what types of environments and business models and marketing strategies and sales strategies that are available to us that I don't think we're actually tapping into. Because a lot of the messaging online is either regurgitated messaging that was taught.

And then adopted, and then retaught. [00:33:00] And if there's anything you take away from this episode, number one is get yourself in rooms that push and stretch you a hundred percent. But more importantly than that, in rooms that have diversity of the people that you're normally surrounding yourself. With, and I've said this for years, right?

I said I would rather be in rooms where, where I actually don't agree with the people or they're gonna challenge my beliefs and perspectives. 'cause to me that's where real growth happens. It's not in group think, it's not in, you know, communities where it's like this is the way to do it and you have to do it this way.

It's in communities where people are, are winning. In so many different ways. And when I'm talking about winning, I'm saying like people that are crushing it on like Upwork and getting exceptional, exceptional, exceptional results from Upwork are lending clients on Upwork. And if you're turning your nose up on that, I'm not putting myself on Upwork, blah blah, blah, fine.

But I'm just saying like that are, that are literally going, I'm crushing it. Or people that are like landed an opportunity. [00:34:00] That has opened doors for them in many different ways and they haven't never had to come online. Right? And people say, well, I don't know where to look for those. And again, I'm like, get creative.

But also, if that's not your path, that might not be your path. Some people don't like networking. Again, that might not be it. Some people don't like going into community groups and different fine, right? But find what works for you. Find what works for you. And that's the second piece I want you to take away, is that how you be your environment.

The business model, the marketing strategies, the sales strategies. I can guarantee you that any resistance that's coming up, that's not a mental block or a fear to visibility, right? So if you're scared that a troll might come and hate you, or you are scared to grow, go viral. I'm not talking about that.

I'm talking about resistance to the way in which. The marketing and sales needs to be in order for you to be successful. For [00:35:00] example, my natural form of communication is long form. When I started this podcast. I tried so hard to keep it short and punchy and all the things, and I tried that because I felt like nobody's gonna wanna listen to a long episode.

So I need to make it short 'cause nobody has the attention span to listen to a long episode when I created my quiz and my, the depth of my results for my quiz. What's your elevated edge? Was so long that I had one person out of all the people that took it, that said to me, this is overwhelming. There's too much information here.

That was my greatest fear being presented back to me in a lot of ways, because I often find that my form of communication is too much. It's too deep. It's too intense. And then I look at, at who I am, at the core of who I am, and I'm a depth worker, a depth communicator. I'm here to communicate insight [00:36:00] and perspective that's different and counterintuitive and is deep.

And depth can be intense for people who don't want to go to the depths. And so we conform ourselves to fit and appease the market 'cause that's what they say the market is. And the truth is that we know all along who we are in a lot of ways, we've just conformed to the world around us, or we're fit ourselves into the box of the online business world or the therapy world, or the reiki world, or whatever world you're in.

There's a model that's being sold and we're trying to fit ourselves in corn toward ourselves to fit into it when our resistance is probably just like hitting us. And I think I got to a point where I'm like. I'm doing all this work, right? I'm, I'm putting out content, you know, five days a week or seven days a week, [00:37:00] all the things.

I'm checking the boxes and it's still not working or it, or if it is working, it feels hard. It feels heavy, right? And anytime a client says to me, this feels heavy. I always know it's a portal to go deeper into like, tell me more about what feels heavy and, and nine times out of 10, it's not a fear, it's, it's quite literally how they're wired.

How they be in the world, but they're trying to be something other than they're not. And that is like me trying to cut this down into five snappy, you know, points for you to walk away with. And the five hacks, da, da, da. Like I, I just. I don't talk like that. And I don't talk in hypothetical. I don't talk in, if somebody says to me, well, how would you grow your business?

I'm like, well, I don't know. How do you want to grow it? Right? Like the hypotheticals or if you were in this scenario, what would you do? And I'm like, well, I, I don't know. I'm not in that scenario, but the hypothetical world for me doesn't [00:38:00] exist. But the five steps to this for me isn't my gig. I, I'm very intentional and I think that, again, is reflected in Virgo, stellium, Scorpio, Libra.

Right? Very intentional with my words and very intentional with, with all the things I do, but also that systems thinker, right? That Virgo and Stellium. In the 11th house all around community and system, like I'm a systems thinker and not everybody thinks like that. Not everybody sees like that, and not everybody is like that.

And so the beauty of being a systems thinker is that I can quickly see. The macro and the micro meaning. I, I understand the vision where people want to go, and then I also understand the systems and the steps that need to be built in order to realize that vision. And I live in both worlds at the same time, most people either live in the macro, so they're big picture.

They have a vision, but they [00:39:00] have no idea the steps that need to be taken in order to get there, which then is realized in, or manifested in, or presents itself in. As a founder, that's like, I want to achieve X, Y, and z. And gives their team a week to achieve it. Right? And it's like, well, that's not gonna work.

And or doesn't know the team members that need to be in place in order to achieve it. And so ends up hiring a catchall marketing person and wants that person to do everything for them. And they're like, wait a minute, doesn't work that way. We need this other levels of support and or they're a micro worker, meaning.

They're only focused on their little pie, and they don't understand that if they change something within their pie, it changes everything else in the sequence. That everything is interconnected and that it will play a factor. They don't get it. And so sometimes people will say, well, they're ignorant, or they're not self-aware, or they're selfish, or they only think about themselves, and that's actually not true.

It's just that that's what they're [00:40:00] wired to do. I think of both at the same time. Simultaneously. I'm a system sinker and so it's hard for me to say, what should your IG bio be if I don't know who you serve and how you serve them? Or, it's hard for me to edit a social media post when I'm like, but what are we trying to do here?

What's the intention? What's the bigger goal? What's the system you have in play? Right? Like it's not a micro decision for me. Uh, and that is a huge realization, not only in how I work, but also in how I communicate, how I work to people. Because I think one of the biggest lessons that I've learned, and one of the most liberating is, is that we're all wired differently, obviously, but I think it's really, really easy to have deep, critical self-talk about yourself.

If you're anything like me, it's like, oh, I'm not enough, or like, maybe I'm not good [00:41:00] enough. Right? And the more you understand who you are and how you're wired and where you thrive, the environments you thrive and the people you thrive working with, right? I'm an Aries Moon. Action takers. I am not good with handholding.

I need people who are independent, who are self-starters. I'm very independent, so these are all sort of who I am. But I think a lot of times when we don't understand who we are, we get into scenarios and environments, or at least I have, where you're in an environment that you don't match energetically or it's not the best environment for you.

And for example, I worked for a woman, and I sent an email recently about this, but I worked for a woman who was like a rapid fire brainstormer and she wanted like viral content ideas. And I remember sitting in meetings being like drawing a complete blank. I'm somebody who needs to get the assignment.

[00:42:00] Give me the assignment and let me go away. Scorpio rising, Libra Sun. Let me just go away into my little hole and I will sit with this for a hot second and I will provide you with the wisdom that you need, but. The viral content, the rapid fire content ideas is like, not my gig. It's not how I'm wired.

Doesn't make me, uh, terrible at what I do. Doesn't, it's not a weakness. It's just understanding what I, what I'm good at and what I'm not good at. The problem is when we're in those environments that are not conducive for how we're wired, whether that's you running your own business and attracting misaligned clients, right, and then the client being mad at you because you're not delivering on what they expected.

But in reality, it's not your natural, like it's, it's a mismatch. The natural tendency, as in that relationship is I'm not good enough. But the same is true if someone was hiring you in as a contractor or a freelancer or whatever. The same [00:43:00] is true is that you can get into that environment and it be a complete mismatch and realize very quickly it's a mismatch, but also then start telling yourself the stories like I, maybe I'm not creative enough, or maybe you're not good enough.

Or in order for me to be successful, I have to be this. I have to be good at viral content. I have to be good at all the things, and that just isn't the case and that isn't true. And so I think, like I said, if there's anything that you walk away with is get yourself in rooms that challenge and push you beyond your comfort zone.

And when I say your comfort zone, I mean if you're in online coach and you've invested in online learning and you're only in rooms with online coaches. I'm asking you to look around. Is there other areas that you can diversify and put yourself in those rooms that allow you to push yourself out of the vortex that I think we find ourselves in, and this goes across the board for any industry.

It's not just the [00:44:00] online coaching space, but if you were a brick and mortar and you were going to local brick and mortar networking stuff, you'd probably have the same I'm, I'm saying the same perspective and also too. Your points of resistance are leading you somewhere. And so I would get curious about them if you're somebody who resists creating the social media content or the networking, or someone who resists small talk or you're someone who resists teaching.

And the five steps in curriculum. I've, I saw this with a client. She, she came to me and she said the same thing, Catherine, I hate the five step stuff. Like I can't do it. I'm not kidding you. She had a, her mercury in her fifth house of creativity, which is just a huge sign right there. She's mercury's the communication, right?

So I've got my Mercury in the first house in Scorpio, right? Depth communication, conjunct Uranus, which is all around innovative communication technology. That sort of stuff. Pushing boundaries [00:45:00] with communication, but depth, think research, drilling down that sort of stuff, which is why making claims like how to make 10 K in 30 days or how I made 70 k months in five day messaging is like.

I can't, I can't look at it because I'm like, there's so much more to that story than that, right? It's diluted. It's not transparent. It doesn't paint the full picture, and my Mercury and Uranus are like, hello, we need to paint the picture. We need to tell the truth about this. My client had her Mercury in the fifth house of creativity.

She also had four other planets there, including her son. Why is this important? Is because she's here to shine creativity. Well, no wonder five steps to grow your business. Messaging is like the least creative. And she was like, I just can't, I can't do it. And, and that was a huge [00:46:00] reflection, is like you're not supposed to, if anything you, you could probably write in poetry.

You could probably. I dunno, write a song. But the more creative you are with your words and the more creative you are with the delivery of what you're putting out there, the more in alignment you are. But again, it's so easy to buy into that message that I have to present people with five steps. And she had nothing in the ninth house, so her ninth house was wide open.

So the whole teaching element of stuff and whatnot. So. I see this across the board with many clients as as well. I had another client who had a ton of planets in the 10th house of cancer and she was like, I find that when I write very emotional, emotionally resonant stuff, it lands way better than when it's like the guru positioning, right?

When it's this [00:47:00] like guru. Expert positioning and authority building, and she's like, I just don't thrive there. Like I'm more, I'm vulnerable, I'm compassionate. I've got this. And cancer is so much that, right? And I struggle with vulnerability, but again, I don't have any planets in cancer. In my chart, my eighth house is cancer, or ninth house is cancer.

I have no planets there. And so not saying that I'm not emotional, but there is a laser precision and depth and like bite to my communication and directness 'cause that's Scorpio direct in my communication. But I have a Leo North note in the 10th house, which is. Ways is being on stage and bold, but there's not, the emotional bit isn't there.

So the LEO North nor is more authoritative. Right? That more authority building stuff, which I have no problem with. But my client was like, I just, that's not who I am. I'm not that bold like [00:48:00] lioness energy. I don't have that. And I looked at her chart and I'm like, well, yeah. You're, you're, you're quite literally designed to, to speak vulnerably and emotionally and connect on an emotional level with people.

Those are just some examples and I think it's really, really. Important to sort of dive into that if you want to, if it's of interest to you, if you're like, I'm not interested in this at all, then right. That's a sign If, if none of this interests you, if it's not providing any sort of curiosity for you, then that's fine.

That's absolutely fine. But if you are interested and you are curious. I'd love to hear from you, number one, if you have any insight on your chart and you're like, I don't have that either. And I felt that too. DM me please. 'cause I love to hear that stuff again. Scorpio rising. Um, you know, mercury in the first house there, that research bit.

I love to see patterns. I love to hear people's stories. When I recently sent an email to my list. People were responding going, my [00:49:00] host, my three third host is empty two, and I feel the exact same way. Um, or My ninth house is empty. Two. And I've always felt that about teaching or I have a ton of stuff in my fifth host of creativity, and I cannot bring myself to writing sort of very formal or professional ways of writing or marketing speak doesn't align for me because I'm just so flowery and poetic and all those sorts of things.

And so. I just think it's so cool. I think it's so cool. And if you're interested, like I said, reach out to me. I'd love to chat with you. I'd love to, yeah, hear more about it and if you have no idea what your chart is or anything like that again, um, I would be happy to do a reading of some sort for you to show you insight into your gene keys human design astrology.

That sort of thing, and or if you're like, what are the best environments for me? Where in the world do I thrive creatively or my authorities amplified or whatever? I'm also happy to do a reading there as well. [00:50:00] So with that, I'm gonna leave this for you and I really hope that this has been insightful for you.

Cheers, 

Intro/outro: thanks for listening. We'll see you right back here next time. You can also find us on social media at creatively owned and online@creativelyowned.com. Until next time, keep showing up as your authentic self.