Dec. 30, 2025

Using Your Rising Sign, Midheaven, and 7th House to Build a Brand Aesthetic That Actually Looks and Feels Like You

Using Your Rising Sign, Midheaven, and 7th House to Build a Brand Aesthetic That Actually Looks and Feels Like You

Have you been building your brand based solely on your sun sign or what you think looks good, without considering how the visual experience of your brand either attracts or repels your exact people? 

In this second episode of the three-part series, I'm breaking down how to use astrology to create brand aesthetics that reflect the wholeness of who you are. I share why my Scorpio rising means dark tones and moody imagery over Boss Babe pink, how my Virgo midheaven demands precision and white space with zero excess, why my Taurus seventh house means my people need to feel grounded and steady (not overwhelmed with 47 tips), and how to blend your rising, midheaven, and partnership houses to create a visual experience that's magnetically aligned.

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

  • Why your rising sign is the most consistent foundation for brand identity (it's always in the first house, unlike your sun which could be hidden in the 12th or dimmed in fall), whether that's Scorpio's mysterious depth with darker tones and moody imagery, Leo's bold creative leadership with bright sunny energy, Virgo's precision and clean girl aesthetic with lots of white space, or Libra's trendsetting editorial chicness like Vogue or Chanel, and why building a brand counter to this creates friction no matter how good your strategy is.
  • How to layer your midheaven (9th, 10th, or 11th house showing your career and how you're known) with your rising sign to create the full picture, like Kathryn's Scorpio rising with Virgo midheaven creating depth and mystery combined with precision and less-is-more (cutting the fat, quality over quantity), versus someone with Libra rising and Leo midheaven blending chic editorial softness with bold creative leadership energy, and why looking at the ruler of each sign and where it lives in your chart adds crucial nuance to the aesthetic.
  • The seventh house revelation that most branding approaches completely ignore, your partnerships and relationships house that shows exactly who you're designed to attract and what they need to feel in your brand experience, like Kathryn's Taurus seventh house meaning her people need grounded, steady, earthy energy (not overwhelming them with endless tips and strategies that trigger their exhaustion and distraction), and why your brand must reflect both 
  • who you are AND the energetic frequency of your ideal people or you'll keep attracting misaligned clients who don't value what you actually offer.
  • Why this isn't about following rigid formulas from ChatGPT or having someone tell you "your colors are pink and you need flowers" but about playing with the energy of your rising sign, midheaven ruler, seventh house, and even your Human Design culture sphere (Gate 40's exhaustion and distraction for Kathryn) to feel your way into the aesthetic that makes you go "yes, THAT'S me" rather than building someone else's vision of what your chart should look like on paper.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

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Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. 

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