Hiding Behind What You Think Will Sell Instead of What You Actually Want to Do

What if the pathway you've chosen to build confidence and attract aligned clients is actually destroying your confidence and bringing in the wrong people? Kathryn unpacks a theme she's been seeing in almost every client session for the past eight months, brilliant practitioners hiding their true gifts behind what they think will sell, creating group programs they don't want to run or practical offerings that sidestep the depth they actually bring, all while believing this detour will eventually lead them to the work they're meant to do.

Through her own story of selling practical marketing programs while hiding her intuitive depth and spiritual insights, she reveals how this strategy doesn't build confidence at all but deteriorates it by attracting misaligned clients who want the steps you're advertising rather than the transformational work you're wired to deliver. 

BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:

• Why selling what you think will work on the front end (practical group programs, step-by-step frameworks, surface-level problem solving) while hiding your actual depth creates a fatal misalignment that attracts clients who want the logical steps you advertised instead of the transformational intuitive work you're wired to deliver, forcing you to pull teeth and feel like you're pushing boulders uphill with people who get overwhelmed by your natural intensity and question whether you're actually good at what you do.
• How the confidence trap works—believing that if you just do this easier-to-sell thing and start attracting clients you'll build confidence through action—when in reality you deteriorate your confidence by doing work that isn't your natural expression, working with misaligned people, and going against your actual wiring, which is exactly where Kathryn spent years doubting her marketing abilities and pulling back from her intuitive gifts until she finally stopped conforming to what she thought people wanted and stepped into her actual brilliance.
• The pattern of clients who off the cuff mention something revolutionary at the end of a strategy session (dreamwork for one practitioner, a completely new transformational framework for another) that turns out to be the actual thing they're here to do, not the practical offering they've been trying to sell, and why these nuggets of gold get hidden behind the belief that "I need to take baby steps to build confidence first" or "this feels too risky to put out there" when the detour path is what actually creates the years of struggle and burnout.
• Why you need to do an inventory check right now asking yourself if you're actually doing the work you want to be doing (not bypassing fear but genuinely assessing if this is your thing or just what you think will sell), clearing the performative elements and the roundabout pathways that fracture your energy, and recognizing that when clients come into your world asking for things you don't even sell or seeing something in you that you don't see in yourself, that's the reflection showing you where your brilliance actually lives and what you should be leading with instead of hiding behind.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

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