Building a Social App for the Neurodivergent Community Where Mission Meets Market Gap with synchrony co-founder Rebecca Matchett
Rebecca Matchett is a seasoned entrepreneur known for identifying market gaps and creating innovative solutions that transform industries
With over 20 years of entrepreneurial experience, she has founded and led successful fashion companies including the global powerhouse alice+olivia and the groundbreaking fitness apparel brand TrioFit.
Driven by her passion for fostering inclusive communities, Rebecca co-founded synchrony, an innovative social app designed to empower neurodivergent adults through genuine connections and supportive technology. At synchrony, Rebecca blends her business acumen with her commitment to social impact, redefining the role of entrepreneurship in creating meaningful, inclusive spaces.
BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:
- Why the neurodivergent community has been overlooked by every major social app on the market and how synchrony finally fills that gap.
- The three essential elements Rebecca looks for in any venture (problem-solving, market gap, and mission) and why combining all three gave her the confidence to leave fashion behind and step into unfamiliar tech territory.
- How synchrony's verification process and AI chat assistant Jesse create authentic community and safe communication without replacing human connection and why this is "the proper use of AI" according to every developer they interviewed.
- The surprising reason Rebecca believes a little ignorance is bliss when launching in a new industry, and why not having all the technical expertise upfront allows you to stay nimble and responsive to real community needs.
- How to balance a big 10-year vision with intentional execution by perfecting one step at a time, even when it means saying no to opportunities that could compromise serving your community well.
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